Push campaigns

You can use AppMetrica to view statistics on the results of push campaigns enabled in your app using the AppMetrica Push SDK.

The report shows the ratio of the number of push notifications sent, received, and opened. The total number of push notifications sent is grouped by user device.

If A/B testing wasn't configured when creating the push campaign, all the information about notifications is for hypothesis A.

During a push campaign, it is important to track conversion rates. In this case, the target action is opening the notification, and the conversion rate is the percentage of opened notifications out of the total number of notifications delivered.

Figure 1.

Data export

You can export data by choosing an item from the Export dropdown list above the chart. The data is exported based on the selected report settings: segmentation, grouping, and time period.

The dropdown list contains the following elements:

  • Export as CSV — Exports the data from the table in the CSV format.
  • Chart as PNG — Exports the chart image in the PNG format.
  • Chart as CSV — Exports the data from the chart in the CSV format.
  • Copy table API request — Displays the query text for exporting data from the table using the Reporting API. You can use this query to build your own dashboard or create automatic data export scripts.
    Note. If you get the text of the query for the first time, make sure that the browser doesn't block the pop-up authorization window. In the authorization window, allow AppMetrica access to the data.
  • Copy chart API request — Displays the query text for exporting data from the chart using the Reporting API. You can use this query to build your own dashboard or create automatic data export scripts.
    Note. If you get the text of the query for the first time, make sure that the browser doesn't block the pop-up authorization window. In the authorization window, allow AppMetrica access to the data.