Segment your audiences for hyper-targeted advertising on Yandex.Direct and Yandex.Display using your customer information, such as telephone numbers, email addresses, or mobile device IDs.
The service allows creating customer segments for lookalike targeting based on Yandex’s behaviour analytics technology Crypta, and requires at least 1,000 data strings to start creating audience segments.
Use the Yandex.Audience API to:
• segment your customer audience using their offline information;
• deliver your ads to highly-targeted groups and lookalike audiences;
• make changes to your audience segments.