Direct API

You can use the Yandex.Direct API to create applications for managing advertising campaigns, such as automating routine operations, using your own bid management algorithms, downloading statistics, and completing many other tasks.

API use cases.

News
June 29, 2015

Added the OverdraftSumAvailableInCurrency output parameter to the GetClientInfo (Live) and GetClientsList (Live) methods.

June 26, 2015
June 9, 2015
The RetargetingCondition (Live) and GetRetargetingGoals (Live) methods support Yandex.Metrica segments, in addition to goals. The GetRetargetingGoals (Live) method has a new output parameter Type.
May 27, 2015
Added support for mobile ads: the Type ad parameter in the CreateOrUpdateBanners (Live) and GetBanners (Live) methods.
Getting started
  1. Review the documentation and examples.
  2. Register your application on the Yandex OAuth server and submit a request for API access.
  3. Create a test user and test data, and practice in the Sandbox.