You can use the Yandex.Direct API to create applications for managing advertising campaigns, such as automating routine operations, using your own bid management algorithms, downloading statistics, and completing many other tasks.

API use cases.

August 22, 2016

Added support for image ads in the Ads service. Added the AdImages service for managing images.

August 11, 2016

Added the request parameter ModifiedSince to the Keywords.get method.

July 1, 2016

Limited support for some API 4 and Live 4 methods is planned.

June 30, 2016

Added new features for retargeting conditions.

Getting started
  1. Review the documentation and examples.
  2. Register your application on the Yandex OAuth server and submit a request for API access.
  3. Create a test user and test data, and practice in the Sandbox.
  4. Subscribe to the API mailing list using the button in the News section and follow the announcements in our blog.