You can use the Yandex.Direct API to create applications for managing advertising campaigns, such as automating routine operations, using your own bid management algorithms, downloading statistics, and completing many other tasks.
January 15, 2020 In the Reports service, added the ADAPTIVE_IMAGE value for the AdFormat field.
December 19, 2019 Added targeting by user interests for Text & Image ads.
December 2, 2019 In the Reports service, the “Smart banners” type in the CampaignType field is now designated as SMART_CAMPAIGN.
November 22, 2019 The AVERAGE_ROI strategy now provides optimization for priority goals. The GoalId parameter in the AverageRoi structure accepts the new value 13.