You can use the Yandex.Direct API to create applications for managing advertising campaigns, such as automating routine operations, using your own bid management algorithms, downloading statistics, and completing many other tasks.


November 2, 2018  Crypta segments based on behavioral characteristics are now available for display campaigns in the API.
November 1, 2018  Added restriction: in an “Ads for mobile apps” campaign, all ad groups must have the same app link.
October 3, 2018  Added the Creatives service to get creatives designed in the Ad Builder.
October 3, 2018  Added support for video ads in the Ads service.

Getting started
  1. Review the documentation and examples.
  2. Register your application on the Yandex OAuth server and submit a request for API access.
  3. Create a test user and test data, and practice in the Sandbox.
  4. Follow the announcements in our blog.