You can use the Yandex.Direct API to create applications for managing advertising campaigns, such as automating routine operations, using your own bid management algorithms, downloading statistics, and completing many other tasks.

News

January 15, 2020  In the Reports service, added the ADAPTIVE_IMAGE value for the AdFormat field.
December 19, 2019  Added targeting by user interests for Text & Image ads.
December 2, 2019  In the Reports service, the “Smart banners” type in the CampaignType field is now designated as SMART_CAMPAIGN.
November 22, 2019 The AVERAGE_ROI strategy now provides optimization for priority goals. The GoalId parameter in the AverageRoi structure accepts the new value 13.

Getting started
  1. Review the documentation and examples.
  2. Register your application on the Yandex OAuth server and submit a request for API access.
  3. Create a test user and test data, and practice in the Sandbox.
  4. Follow the announcements in our blog.