Creative (Creative)

The Creative object contains the parameters of a creative that was created in the Ad Builder.

The same creative can be used in multiple ads.

Service

To design creatives, you must use the Yandex.Direct web interface. You can't edit creatives.

To get creatives, use the Creatives service and the get method.

To create an ad with a creative, use the Ads.add method. To replace the creative in an ad, use the Ads.update method.

Type of creative

The following types of creatives are currently available in the Yandex.Direct API:

Type of creative Suitable for ad types Description
IMAGE_CREATIVE

IMAGE_AD with subtypes TEXT_AD_BUILDER_AD and MOBILE_APP_AD_BUILDER_AD

CPM_BANNER_AD

Image creative.

See the section Creative Ad Builder in the Help for Yandex.Direct.

HTML5_CREATIVE CPM_BANNER_AD HTML5 banner or image banner in JPG, PNG or GIF format, uploaded as a file.
VIDEO_EXTENSION_CREATIVE TEXT_AD

Creative for video extensions.

See the section Creative Ad Builder for video extensions in the Help for Yandex.Direct.

CPC_VIDEO_CREATIVE CPC_VIDEO_AD

Creative for video ads in “Text & Image Ads” campaigns.

See the section Video ads / Creative Ad Builder in the Help for Yandex.Direct.