Statistics

Request parameters

Parameter name in version Live 4Parameter name in Reports
CampaignIDTo get statistics on the selected campaign, use the structure
<Filter>
  <Field>CampaignId</Field>
  <Operator>EQUALS</Operator>
  <Values>...</Values>
</Filter>

See Filtering data.

StartDate, EndDate

To get statistics for a specific period, use the parameters DateFrom and DateTo with <DateRangeType>CUSTOM_DATE</DateRangeType>.

See Report period.

CompressReportNot supported
CurrencyNot supported. Monetary values are shown in the advertiser's currency.
Filter

Specify the criteria for filtering data in the Filter array. For the equivalents of filter parameters, see the section Filter parameters.

See Filtering data.

GroupByColumnsIn the FieldNames array, specify the fields to show in the report. For the equivalents of groupings, see the section Grouping by columns.
GroupByDateIn the FieldNames array, specify either the Date, Week, or Month field.
IncludeDiscountIncludeDiscount
IncludeVAT

IncludeVAT

Limit

Use the structure

<Page>
  <Limit>...</Limit>
</Page>
OffsetNot supported
OrderByOrderBy
TypeResultReportFormat (only TSV format is supported)
Names of fields from GroupByColumns
clAdjustmentRlAdjustmentId
clAveragePositionAvgClickPosition, AvgImpressionPosition
clBannerAdId
clCarrierTypeCarrierType
clDateDate, Week or Month
clDemographicsAge, Gender
clDeviceTypeDevice
clGeoTargetingLocationId
clGoalConversionsNumConversions
clImageAdFormat
clMobilePlatformMobilePlatform
clPagePlacement, AdNetworkType
clPhraseCriterionId
clPositionTypeSlot
clROIGoalsRoi
clStatGoalsAvgPageviews, ConversionRate, CostPerConversion
Filter parameters
AgeAge
BannerAdId
CarrierTypeCarrierType
DeviceTypeDevice
GenderGender
GeoTargetingLocationId
MobilePlatformMobilePlatform
PageNamePlacement
PageTypeAdNetworkType
Phrase

Keyword

PositionTypeSlot
StatGoalsUse the Goals request parameter.
WithImageAdFormat

Report fields

Field names in the Live 4 versionField names in Reports
type (phrasesDict element)CriterionType
value (phrasesDict element)Criterion, MatchType
ageAge
bannerIDAdId
carrier_typeCarrierType
clicksClicks
clicks_average_positionAvgClickPosition
clicks_contextClicks with AdNetworkType
clicks_search
device_typeDevice
genderGender
goal_conversionConversionRate
goal_conversions_numConversions
goal_costCostPerConversion
goal_idNot supported
mobile_platformMobilePlatform
phrase_idCriterionId with CriterionType
placeNamePlacement
placeTypeAdNetworkType
position_typeSlot
regionIDTargetingLocationId
RetargetingIDCriterionId with CriterionType
revenueRevenue
rl_adjustment_idRlAdjustmentId
roiGoalsRoi
session_depthAvgPageviews
showsImpressions
shows_average_positionAvgImpressionPosition
shows_contextImpressions with AdNetworkType
shows_search
statDateDate, Week, Month, Quarter or Year
stat_typeAdFormat
sumCost
sum_contextCost with AdNetworkType
sum_search
WebpageIDCriterionId with CriterionType