Documentation

Campaign settings (Option parameter)

Setting nameDescription
ADD_METRICA_TAG

Automatically add the yclid tag with a unique click ID to the ad link. This tag allows you to track results of advertising campaigns more accurately in Metrica (see Yandex.Metrica: advertising campaign efficiency evaluation in the Help for Direct).

The default value is NO.

ADD_OPENSTAT_TAG

When redirecting to the advertiser's web site, append an OpenStat tag to the URL.

The default value is NO.

ADD_TO_FAVORITES

Add the campaign to your favorites, in order to filter by it in the web interface.

The default value is NO.

DAILY_BUDGET_ALLOWEDYou can control the daily budget of the campaign.
ENABLE_AREA_OF_INTEREST_TARGETING

Enable area of interest targeting (enhanced geographical targeting).

The default value is YES.

ENABLE_COMPANY_INFO

When displaying on Yandex.Maps, add company information from the Yandex Business Directory to the ad.

Omitting this setting is the same as the YES value.

ENABLE_EXTENDED_AD_TITLE

Enable inserting part of the ad text in the title (see Extended Ad Title in ads in the Help for Yandex.Direct).

The default value is YES.

ENABLE_SITE_MONITORING

Stop displays when the advertiser's site is unavailable (see Monitoring site availability in the Help for Yandex.Direct).

The default value is NO.

EXCLUDE_PAUSED_COMPETING_ADS

When calculating minimum bids for display positions, ignore bids in competitors' ads that are paused in accordance with time targeting.

The default value is NO.

MAINTAIN_NETWORK_CPC

Keep the average CPC in ad networks lower than the average CPC in search results.

The default value is YES.

REQUIRE_SERVICING

Switch the campaign to being handled by a personal manager.

If the advertiser doesn't have any campaigns handled by a personal manager, only the NO value can be set. If you try to set YES, the value NO is set and a warning appears. The default value is NO.

If the advertiser already has at least one campaign handled by a manager, you can set either YES or NO. Omitting this setting is the same as the YES value. You can't change the value from YES to NO.

SHARED_ACCOUNT_ENABLEDThe shared account is enabled.

For information on how the set of options depends on the campaign type, see the section Campaign parameters.