Types of strategies

Strategy type Name
AVERAGE_CPA

“Average CPA”

See the description in the Help for Yandex.Direct.

AVERAGE_CPC

“Average CPC”

See the description in the Help for Yandex.Direct.

AVERAGE_CPI

“Average price per app install”

See the description in the Help for Yandex.Direct.

AVERAGE_ROI

“Average return on investment”

See the description in the Help for Yandex.Direct.

CP_DECREASED_PRICE_FOR_REPEATED_IMPRESSIONS

“Decrease price for repeat impressions”, custom period

See the description in the Help for Yandex.Direct.

CP_MAXIMUM_IMPRESSIONS

“Maximize impressions for lowest price”, custom period

See the description in the Help for Yandex.Direct.

HIGHEST_POSITION

“Manual bid management with optimization”

See the description in the Help for Yandex.Direct.

MANUAL_CPM

“Manual bid management” (for display campaigns)

See the description in the Help for Yandex.Direct.

MAXIMUM_COVERAGE

“Manual bid management with optimization” using separate bid management on search and in ad networks

See the description in the Help for Yandex.Direct.

NETWORK_DEFAULT

Settings for impressions in ad networks based on the settings for search

See the description in the Help for Yandex.Direct.

SERVING_OFF Displays are disabled
UNKNOWN Reserved for strategies that are not supported in this version of the API.
WB_DECREASED_PRICE_FOR_REPEATED_IMPRESSIONS

“Decrease price for repeat impressions”, weekly

See the description in the Help for Yandex.Direct.

WB_MAXIMUM_APP_INSTALLS

“Weekly budget”, maximum number of installations

See the description in the Help for Yandex.Direct.

WB_MAXIMUM_CLICKS

“Weekly budget”, maximum clicks

See the description in the Help for Yandex.Direct.

WB_MAXIMUM_CONVERSION_RATE

“Weekly budget”, maximum conversion rate

See the description in the Help for Yandex.Direct.

WB_MAXIMUM_IMPRESSIONS

“Maximize impressions for lowest price”, weekly

See the description in the Help for Yandex.Direct.

WEEKLY_CLICK_PACKAGE

“Weekly click package”

See the description in the Help for Yandex.Direct.

For information about how the set of strategies depends on the campaign type, as well as the compatibility of strategies in search results and in ad networks, see the section Display strategies.