Types of strategies

Strategy type Name
AVERAGE_CPA

“Optimize conversions” and keep the average CPA

See the description in the Help for Yandex.Direct.

AVERAGE_CPC

“Optimize clicks” and limit by average CPC

See the description in the Help for Yandex.Direct.

AVERAGE_CPI

“Optimize number of app installations” and keep the average CPI

See the description in the Help for Yandex.Direct.

AVERAGE_ROI

“Optimize ROI”

See the description in the Help for Yandex.Direct.

CP_DECREASED_PRICE_FOR_REPEATED_IMPRESSIONS

“Decrease price for repeat impressions”, custom period

See the description in the Help for Yandex.Direct.

CP_MAXIMUM_IMPRESSIONS

“Maximize impressions for lowest price”, custom period

See the description in the Help for Yandex.Direct.

HIGHEST_POSITION

“Manual bid management with optimization”

See the description in the Help for Yandex.Direct.

MANUAL_CPM

“Manual bid management” (for display campaigns)

See the description in the Help for Yandex.Direct.

MAXIMUM_COVERAGE

“Manual bid management with optimization” using separate bid management on search and in ad networks

See the description in the Help for Yandex.Direct.

NETWORK_DEFAULT

Settings for impressions in ad networks based on the settings for search

See the description in the Help for Yandex.Direct.

SERVING_OFF Displays are disabled
UNKNOWN Reserved for strategies that are not supported in this version of the API.
WB_DECREASED_PRICE_FOR_REPEATED_IMPRESSIONS

“Decrease price for repeat impressions”, weekly

See the description in the Help for Yandex.Direct.

WB_MAXIMUM_APP_INSTALLS

“Optimize number of app installations” without specifying the average CPI

See the description in the Help for Yandex.Direct.

WB_MAXIMUM_CLICKS

“Optimize clicks” and limit by weekly budget

See the description in the Help for Yandex.Direct.

WB_MAXIMUM_CONVERSION_RATE

“Optimize conversions” without specifying the average CPA

See the description in the Help for Yandex.Direct.

WB_MAXIMUM_IMPRESSIONS

“Maximize impressions for lowest price”, weekly

See the description in the Help for Yandex.Direct.

WEEKLY_CLICK_PACKAGE

“Optimize clicks” and limit by click package

See the description in the Help for Yandex.Direct.

For information about how the set of strategies depends on the campaign type, as well as the compatibility of strategies in search results and in ad networks, see the section Display strategies.