Types of strategies
| Strategy type | Name |
|---|---|
| AVERAGE_CPA | “Optimize conversions” and keep the average CPA See the description in the Help for Yandex Direct. |
| AVERAGE_CPA_PER_CAMPAIGN | “Optimizing the number of conversions”, CPA for the whole campaign See the description in the Help for Yandex Direct. |
| AVERAGE_CPA_PER_FILTER | “Optimizing the number of conversions”, CPA for each filter See the description in the Help for Yandex Direct. |
| AVERAGE_CPC | “Optimize clicks”, limit by average CPC See description in the Help for Yandex Direct. |
| AVERAGE_CPC_PER_CAMPAIGN | “Optimizing the number of clicks”, CPC for the whole campaign See the description in the Help for Yandex Direct. |
| AVERAGE_CPC_PER_FILTER | “Optimizing the number of clicks”, CPC for each filter See the description in the Help for Yandex Direct. |
| AVERAGE_CPI | “Optimize number of app installations” and keep the average CPI See the description in the Help for Yandex Direct. |
| AVERAGE_ROI | “Optimize ROI” See the description in the Help for Yandex Direct. |
| AVERAGE_CRR | “Optimize cost revenue ratio” See the description in the Help for Yandex Direct. |
| CP_AVERAGE_CPV | “Maximum video views” over the period See the description in the Help for Yandex Direct. |
| CP_DECREASED_PRICE_FOR_REPEATED_IMPRESSIONS | “Decrease price for repeat impressions”, custom period See the description in the Help for Yandex Direct. |
| CP_MAXIMUM_IMPRESSIONS | “Maximize impressions for lowest price”, custom period See the description in the Help for Yandex Direct. |
| HIGHEST_POSITION | “Manual bid management with optimization” See the description in the Help for Yandex Direct. |
| MANUAL_CPM | “Manual bid management” (for display campaigns) See the description in the Help for Yandex Direct. |
| MAXIMUM_COVERAGE | “Manual bid management with optimization” using separate bid management on search and in ad networks See the description in the Help for Yandex Direct. |
| NETWORK_DEFAULT | Settings for impressions in ad networks based on the settings for search |
| PAY_FOR_CONVERSION | “Optimizing conversions”, pay per conversion (for “Text & Image ads” and “Dynamic ads” campaigns) See the description in the Help for Yandex Direct. |
| PAY_FOR_CONVERSION_CRR | “Optimize cost revenue ratio”, pay per conversion See the description in the Help for Yandex Direct. |
| PAY_FOR_CONVERSION_PER_CAMPAIGN | “Optimizing the number of conversions”, pay per conversion (for “Smart banner” campaigns) See the description in the Help for Yandex Direct. |
| PAY_FOR_CONVERSION_PER_FILTER | “Optimizing the number of conversions”, pay per conversion for each filter (for “Smart banner” campaigns) See the description in the Help for Yandex Direct. |
| PAY_FOR_INSTALL | “Optimizing conversions”. Pay per installation See the description in the Help for Yandex Direct. |
| SERVING_OFF | Displays are disabled |
| UNKNOWN | Reserved for strategies that are not supported in this version of the API. |
| WB_AVERAGE_CPV | “Maximum video views” per week See the description in the Help for Yandex Direct. |
| WB_DECREASED_PRICE_FOR_REPEATED_IMPRESSIONS | “Decrease price for repeat impressions”, weekly See the description in the Help for Yandex Direct. |
| WB_MAXIMUM_APP_INSTALLS | “Optimize number of app installations” without specifying the average CPI See the description in the Help for Yandex Direct. |
| WB_MAXIMUM_CLICKS | “Optimize clicks” and limit by weekly budget See the description in the Help for Yandex Direct. |
| WB_MAXIMUM_CONVERSION_RATE | “Optimize conversions” without specifying the average CPA See the description in the Help for Yandex Direct. |
| WB_MAXIMUM_IMPRESSIONS | “Maximize impressions for lowest price”, weekly See the description in the Help for Yandex Direct. |
| WEEKLY_CLICK_PACKAGE | “Optimize clicks”, limit by click package See the description in the Help for Yandex Direct. Restriction. The parameter is deprecated and no longer supported. |
| Strategy type | Name |
|---|---|
| AVERAGE_CPA | “Optimize conversions” and keep the average CPA See the description in the Help for Yandex Direct. |
| AVERAGE_CPA_PER_CAMPAIGN | “Optimizing the number of conversions”, CPA for the whole campaign See the description in the Help for Yandex Direct. |
| AVERAGE_CPA_PER_FILTER | “Optimizing the number of conversions”, CPA for each filter See the description in the Help for Yandex Direct. |
| AVERAGE_CPC | “Optimize clicks”, limit by average CPC See description in the Help for Yandex Direct. |
| AVERAGE_CPC_PER_CAMPAIGN | “Optimizing the number of clicks”, CPC for the whole campaign See the description in the Help for Yandex Direct. |
| AVERAGE_CPC_PER_FILTER | “Optimizing the number of clicks”, CPC for each filter See the description in the Help for Yandex Direct. |
| AVERAGE_CPI | “Optimize number of app installations” and keep the average CPI See the description in the Help for Yandex Direct. |
| AVERAGE_ROI | “Optimize ROI” See the description in the Help for Yandex Direct. |
| AVERAGE_CRR | “Optimize cost revenue ratio” See the description in the Help for Yandex Direct. |
| CP_AVERAGE_CPV | “Maximum video views” over the period See the description in the Help for Yandex Direct. |
| CP_DECREASED_PRICE_FOR_REPEATED_IMPRESSIONS | “Decrease price for repeat impressions”, custom period See the description in the Help for Yandex Direct. |
| CP_MAXIMUM_IMPRESSIONS | “Maximize impressions for lowest price”, custom period See the description in the Help for Yandex Direct. |
| HIGHEST_POSITION | “Manual bid management with optimization” See the description in the Help for Yandex Direct. |
| MANUAL_CPM | “Manual bid management” (for display campaigns) See the description in the Help for Yandex Direct. |
| MAXIMUM_COVERAGE | “Manual bid management with optimization” using separate bid management on search and in ad networks See the description in the Help for Yandex Direct. |
| NETWORK_DEFAULT | Settings for impressions in ad networks based on the settings for search |
| PAY_FOR_CONVERSION | “Optimizing conversions”, pay per conversion (for “Text & Image ads” and “Dynamic ads” campaigns) See the description in the Help for Yandex Direct. |
| PAY_FOR_CONVERSION_CRR | “Optimize cost revenue ratio”, pay per conversion See the description in the Help for Yandex Direct. |
| PAY_FOR_CONVERSION_PER_CAMPAIGN | “Optimizing the number of conversions”, pay per conversion (for “Smart banner” campaigns) See the description in the Help for Yandex Direct. |
| PAY_FOR_CONVERSION_PER_FILTER | “Optimizing the number of conversions”, pay per conversion for each filter (for “Smart banner” campaigns) See the description in the Help for Yandex Direct. |
| PAY_FOR_INSTALL | “Optimizing conversions”. Pay per installation See the description in the Help for Yandex Direct. |
| SERVING_OFF | Displays are disabled |
| UNKNOWN | Reserved for strategies that are not supported in this version of the API. |
| WB_AVERAGE_CPV | “Maximum video views” per week See the description in the Help for Yandex Direct. |
| WB_DECREASED_PRICE_FOR_REPEATED_IMPRESSIONS | “Decrease price for repeat impressions”, weekly See the description in the Help for Yandex Direct. |
| WB_MAXIMUM_APP_INSTALLS | “Optimize number of app installations” without specifying the average CPI See the description in the Help for Yandex Direct. |
| WB_MAXIMUM_CLICKS | “Optimize clicks” and limit by weekly budget See the description in the Help for Yandex Direct. |
| WB_MAXIMUM_CONVERSION_RATE | “Optimize conversions” without specifying the average CPA See the description in the Help for Yandex Direct. |
| WB_MAXIMUM_IMPRESSIONS | “Maximize impressions for lowest price”, weekly See the description in the Help for Yandex Direct. |
| WEEKLY_CLICK_PACKAGE | “Optimize clicks”, limit by click package See the description in the Help for Yandex Direct. Restriction. The parameter is deprecated and no longer supported. |
For information about how the set of strategies depends on the campaign type, as well as the compatibility of strategies in search results and in ad networks, see the section Display strategies.