Types of strategies

Strategy type Name
AVERAGE_CPA

“Average CPA”

See the description in the Help for Yandex.Direct.

AVERAGE_CPC

“Average CPC”

See the description in the Help for Yandex.Direct.

AVERAGE_CPI

“Average price per app install”

See the description in the Help for Yandex.Direct.

AVERAGE_ROI

“Average return on investment”

See the description in the Help for Yandex.Direct.

HIGHEST_POSITION

“Manual bid management”

See the description in the Help for Yandex.Direct.

MAXIMUM_COVERAGE Separate bid management on search and in ad networks
NETWORK_DEFAULT The bid on the ad network is based on the bid on search
SERVING_OFF Displays are disabled
UNKNOWN Reserved for strategies that are not supported in this version of the API.
WB_MAXIMUM_APP_INSTALLS

“Weekly budget”, maximum number of installations

See the description in the Help for Yandex.Direct.

WB_MAXIMUM_CLICKS

“Weekly budget”, maximum clicks

See the description in the Help for Yandex.Direct.

WB_MAXIMUM_CONVERSION_RATE

“Weekly budget”, maximum conversion rate

See the description in the Help for Yandex.Direct.

WEEKLY_CLICK_PACKAGE

“Weekly click package”

See the description in the Help for Yandex.Direct.

For information about how the set of strategies depends on the campaign type, as well as the compatibility of strategies in search results and in ad networks, see the section Display strategies.