get: MobileAppCampaign parameters

Attention. All monetary campaign parameters (daily budget, weekly budget, and average price for automatic strategies) are passed via the Yandex.Direct API as integer numbers. The passed value is a monetary value in the advertiser's currency, multiplied by 1,000,000.

Response structure in JSON format:

{
  "result": {
    "Campaigns": [{  /* CampaignGetItem */
      ...
      "MobileAppCampaign": {  /* MobileAppCampaignGetItem */
        "BiddingStrategy": {  /* MobileAppCampaignStrategy */
          "Search": {  /* MobileAppCampaignSearchStrategy */
            "BiddingStrategyType": ( "AVERAGE_CPC" | ... | "WEEKLY_CLICK_PACKAGE" ), /* required */
            "WbMaximumClicks": {  /* StrategyMaximumClicks */
              "WeeklySpendLimit": (long),
              "BidCeiling": (long) /* nillable */
            },
            "WbMaximumAppInstalls": {  /* StrategyMaximumAppInstalls */
              "WeeklySpendLimit": (long),
              "BidCeiling": (long) /* nillable */
            },
            "AverageCpc": {  /* StrategyAverageCpc */
              "AverageCpc": (long),
              "WeeklySpendLimit": (long) /* nillable */
            },
            "AverageCpi": {  /* StrategyAverageCpi */
              "AverageCpi": (long),
              "WeeklySpendLimit": (long), /* nillable */
              "BidCeiling": (long) /* nillable */
            },
            "WeeklyClickPackage": {  /* StrategyWeeklyClickPackage */
              "ClicksPerWeek": (long),
              "AverageCpc": (long), /* nillable */
              "BidCeiling": (long) /* nillable */
            }
          }, 
          "Network": {  /* MobileAppCampaignNetworkStrategy */
            "BiddingStrategyType": ( "AVERAGE_CPC" | ... | "WEEKLY_CLICK_PACKAGE" ), /* required */
            "NetworkDefault": {  /* StrategyNetworkDefault */
              "LimitPercent": (int),
              "BidPercent": (int)
            },
            "WbMaximumClicks": {  /* StrategyMaximumClicks */
              "WeeklySpendLimit": (long),
              "BidCeiling": (long) /* nillable */
            },
            "WbMaximumAppInstalls": {  /* StrategyMaximumAppInstalls */
              "WeeklySpendLimit": (long),
              "BidCeiling": (long) /* nillable */
            },
            "AverageCpc": {  /* StrategyAverageCpc */
              "AverageCpc": (long),
              "WeeklySpendLimit": (long) /* nillable */
            },
            "AverageCpi": {  /* StrategyAverageCpi */
              "AverageCpi": (long),
              "WeeklySpendLimit": (long), /* nillable */
              "BidCeiling": (long) /* nillable */
            },
            "WeeklyClickPackage": {  /* StrategyWeeklyClickPackage */
              "ClicksPerWeek": (long),
              "AverageCpc": (long), /* nillable */
              "BidCeiling": (long) /* nillable */
            }
          }
        },
        "Settings": [{  /* MobileAppCampaignSettingGet */
          "Option": ( "ADD_TO_FAVORITES" | ... | "SHARED_ACCOUNT_ENABLED" ), /* required */
          "Value": ( "YES" | "NO" ) /* required */
        }, ... ]
      }
    }, ... ],
    "LimitedBy": (long)
  }
}
ParameterTypeDescription
MobileAppCampaignGetItem structure
Settingsarray of MobileAppCampaignSettingGetArray of settings that only accept the values YES or NO.
BiddingStrategyMobileAppCampaignStrategyDisplay strategy.
MobileAppCampaignSettingGet structure
OptionMobileAppCampaignSettingsEnum

Setting name:

ValueYesNoEnumSetting value.
MobileAppCampaignStrategy structure
NetworkMobileAppCampaignNetworkStrategyDisplay strategy in ad networks.
MobileAppCampaignSearchStrategy structure
BiddingStrategyTypeMobileAppCampaignSearchStrategyTypeEnum

The type of display strategy in search results:

WbMaximumClicksStrategyMaximumClicksParameters for the Weekly budget strategy (maximum clicks).
WbMaximumAppInstallsStrategyMaximumAppInstallsParameters for the Weekly budget strategy (maximum number of installations).
AverageCpcStrategyAverageCpcParameters for the Average CPC strategy.
WeeklyClickPackageStrategyWeeklyClickPackageParameters for the Weekly click package strategy.
AverageCpiStrategyAverageCpiParameters for the Average price per app install strategy.
MobileAppCampaignNetworkStrategy structure
BiddingStrategyTypeMobileAppCampaignNetworkStrategyTypeEnum

The type of display strategy in ad networks:

NetworkDefaultStrategyNetworkDefaultParameters for the “Manual bid management with optimization in ad networks” strategy (the bid is set relative to the bid in search results).
WbMaximumClicksStrategyMaximumClicksParameters for the Weekly budget strategy (maximum clicks).
WbMaximumAppInstallsStrategyMaximumAppInstallsParameters for the Weekly budget strategy (maximum number of installations).
AverageCpcStrategyAverageCpcParameters for the Average CPC strategy.
WeeklyClickPackageStrategyWeeklyClickPackageParameters for the Weekly click package strategy.
AverageCpiStrategyAverageCpiParameters for the Average price per app install strategy.
StrategyMaximumClicks structure
WeeklySpendLimitlong

The weekly budget in the advertiser's currency, multiplied by 1,000,000.

The minimum weekly budget for each currency is listed in the currency reference. To get the list of currencies, use the Dictionaries.get method.

BidCeilinglong, nillable

The maximum bid in the advertiser's currency, multiplied by 1,000,000.

The minimum and maximum bid for each currency is listed in the currency reference. To get the list of currencies, use the Dictionaries.get method.

Note. We don't recommend setting the maximum bid, as this may reduce the effectiveness of the strategy.
StrategyMaximumAppInstalls structure
WeeklySpendLimitlong

The weekly budget in the advertiser's currency, multiplied by 1,000,000.

The minimum weekly budget for each currency is listed in the currency reference. To get the list of currencies, use the Dictionaries.get method.

BidCeilinglong, nillable

The maximum bid in the advertiser's currency, multiplied by 1,000,000.

The minimum and maximum bid for each currency is listed in the currency reference. To get the list of currencies, use the Dictionaries.get method.

Note. We don't recommend setting the maximum bid, as this may reduce the effectiveness of the strategy.
StrategyAverageCpc structure
AverageCpclong

The average CPC in the advertiser's currency, multiplied by 1,000,000.

The minimum value for the average cost is listed by currency in the currency reference. To get the list of currencies, use the Dictionaries.get method.

WeeklySpendLimitlong, nillable

The weekly budget in the advertiser's currency, multiplied by 1,000,000.

The minimum weekly budget for each currency is listed in the currency reference. To get the list of currencies, use the Dictionaries.get method.

StrategyAverageCpi structure
AverageCpilong

The average cost of an app installation in the advertiser's currency, multiplied by 1,000,000.

The minimum acceptable value is shown in the section Currency parameters and limits.

WeeklySpendLimitlong, nillable

The weekly budget in the advertiser's currency, multiplied by 1,000,000.

The minimum weekly budget for each currency is listed in the currency reference. To get the list of currencies, use the Dictionaries.get method.

BidCeilinglong, nillable

The maximum bid in the advertiser's currency, multiplied by 1,000,000.

The minimum and maximum bid for each currency is listed in the currency reference. To get the list of currencies, use the Dictionaries.get method.

Note. We don't recommend setting the maximum bid, as this may reduce the effectiveness of the strategy.
StrategyWeeklyClickPackage structure
ClicksPerWeeklongDesired number of clicks per week.
AverageCpclong, nillable

The average CPC in the advertiser's currency, multiplied by 1,000,000.

The minimum value for the average cost is listed by currency in the currency reference. To get the list of currencies, use the Dictionaries.get method.

Note. The AverageCpc and BidCeiling parameters are mutually exclusive. You can't specify both of them.
BidCeilinglong, nillable

The maximum bid in the advertiser's currency, multiplied by 1,000,000.

The minimum and maximum bid for each currency is listed in the currency reference. To get the list of currencies, use the Dictionaries.get method.

Note. The AverageCpc and BidCeiling parameters are mutually exclusive. You can't specify both of them.
StrategyNetworkDefault structure
LimitPercentintThe maximum percentage of the budget to spend on displays in ad networks. The value is a multiple of ten: 10, 20, ..., 100. The default value is 100.
BidPercentintThe limit on the bid in ad networks. Set as a percentage of the bid in search results. The value is a multiple of ten: 10, 20, ..., 100. The value 100 makes the bid in ad networks equal to the price in search results. The default value is 100.