Allowed fields

Fields are specified in the following report parameters:

  • FieldNames — Fields to output in the report (columns).

  • Field in the Filter structure — Fields to use for filtering data in the report.

  • Field in the OrderBy structure — Fields to use for sorting rows in the report.

These parameters allow different sets of fields (see the table below). For example, the CampaignName field can be added to the report as a column, but it can't be used for filtering data; the opposite is true for the Keyword field, which is only used for filtering data and can't be shown in the report.

The report type also affects which fields are allowed and how they are applied (see the table below):

  • filter — The field is only used for filtering data, and can't be shown in a report.

  • segment — The field is used for grouping data in the report.

  • metric — The field contains a numeric value based on filters and data groupings.

  • attribute — The field contains a fixed value for the specified segments. Adding this field to the report doesn't create a new grouping.

For example, the CampaignId field for the CUSTOM_REPORT type is a segment: if you add it to the report, data is grouped by campaigns. But for the ADGROUP_PERFORMANCE_REPORT, CampaignId is an attribute: data is already grouped by AdGroupId, and the campaign ID is a fixed value for each group.

A dash “–” means that this field can't be used in the parameter or report type.

Parameters Report types
Field name
AdFormat + + + segment segment segment segment segment
AdGroupId + + + attribute attribute attribute segment segment attribute
AdGroupName + + attribute attribute attribute segment segment attribute
AdId + + + attribute segment segment segment
AdNetworkType + + + segment segment segment segment segment segment
Age + + + segment segment segment segment segment segment segment
AudienceTargetId + filter filter
AvgClickPosition + + + metric metric metric metric metric metric metric
AvgCpc + + + metric metric metric metric metric metric metric metric
AvgCpm + + + metric
AvgImpressionFrequency + + + metric
AvgImpressionPosition + + + metric metric metric metric metric metric metric
AvgPageviews + + + metric metric metric metric metric metric metric metric
AvgTrafficVolume + + + metric metric metric metric metric metric metric
BounceRate + + + metric metric metric metric metric metric metric metric
Bounces + + metric metric metric metric metric metric metric metric
CampaignId + + + attribute attribute attribute attribute segment segment attribute
CampaignName + + attribute attribute attribute attribute segment segment attribute
CampaignType + + + segment attribute attribute attribute attribute segment segment attribute
CarrierType + + + segment segment segment segment segment segment
Clicks + + + metric metric metric metric metric metric metric metric
ClickType + + + segment segment segment segment segment segment
ConversionRate + + + metric metric metric metric metric metric metric metric
Conversions + + + metric metric metric metric metric metric metric metric
Cost + + + metric metric metric metric metric metric metric metric
CostPerConversion + + + metric metric metric metric metric metric metric metric
Criteria + attribute segment segment
CriteriaId + attribute segment segment
CriteriaType + + + segment segment segment segment attribute segment segment
Criterion + attribute segment segment
CriterionId + attribute segment segment
CriterionType + + + segment segment segment segment attribute segment segment
Ctr + + + metric metric metric metric metric metric metric metric
Date + + segment segment segment segment segment segment segment segment
Device + + + segment segment segment segment segment segment segment
DynamicTextAdTargetId + filter filter filter
ExternalNetworkName + + + segment segment segment segment segment segment
Gender + + + segment segment segment segment segment segment segment
GoalsRoi + + + metric metric metric metric metric metric metric metric
ImpressionReach + + + metric
Impressions + + + metric metric metric metric metric metric metric metric
ImpressionShare + + + metric metric metric
Keyword + filter filter filter
LocationOfPresenceId + + + segment segment segment segment segment segment
LocationOfPresenceName + + segment segment segment segment segment segment
MatchedKeyword + + + segment
MatchType + + + segment segment segment segment segment segment segment
MobilePlatform + + + segment segment segment segment segment segment
Month + + segment segment segment segment segment segment segment segment
Placement + + + segment segment segment segment segment segment segment
Profit + + + metric metric metric metric metric metric metric metric
Quarter + + segment segment segment segment segment segment segment segment
Query + + + attribute
Revenue + + + metric metric metric metric metric metric metric metric
RlAdjustmentId + + + segment segment
Sessions + + metric metric metric metric metric metric metric
Slot + + + segment segment segment segment segment segment
SmartBannerFilterId + filter filter
TargetingLocationId + + + segment segment segment segment segment segment segment
TargetingLocationName + + segment segment segment segment segment segment segment
Week + + segment segment segment segment segment segment segment segment
WeightedCtr + + + metric metric metric metric metric metric metric
WeightedImpressions + + + metric metric metric metric metric metric metric
Year + + segment segment segment segment segment segment segment segment