Restrictions

Technical limitations

Each advertiser can send a maximum of 20 requests in 10 seconds to the Reports service.

The report queue can contain a maximum of 5 offline reports at once per user.

Generated offline reports are stored for 5 hours, then deleted automatically.

Data availability

Statistics are available for the three years prior to the current month. For example: on 15 August 2019, you can get data starting from 1 August 2016.

The table shows the availability of data in specific fields.

Field Data available
Query For the past 180 days
AvgTrafficVolume

Starting on 08.06.2018

On the preceding dates, the AvgTrafficVolume value is 100, WeightedCtr is the same as Ctr, and WeightedImpressions is the same as Impressions.

WeightedCtr
WeightedImpressions

Availability of Yandex.Metrica data:

  • Statistical data on the “Last click from Yandex.Direct” attribution model is available since July 30, 2019.
  • AvgPageviews, Bounces, and BounceRate are available if the advertiser's site has a Yandex.Metrica tag installed and the tag number is specified in the CounterIds campaign parameter.
  • Conversions, ConversionRate, and CostPerConversion are available if goals are also set up for the tag (see Goals in the Help for Yandex.Metrica).
  • Revenue, Profit and GoalsRoi are available if the goals are also specified as priority goals in the campaign settings (see Setting up priority goals in the Help for Yandex.Direct) or if the tag snippet transmits the order value (see E-commerce in the Help for Yandex.Metrica).

It can take up to several hours for Yandex.Metrica data to appear in reports because the data transmitted from the tags must be correlated with the ad campaigns.

Filter availability

Filtering by AudienceTargetId is available for data starting from December 8, 2017.