Yandex.Direct

Attention.

Access tokens will not be accepted in URL parameters starting February 13, 2019. To continue working with the Yandex.Metrica API, set up authorization by passing the token in the HTTP header.

The outdated authorization method will be temporarily disabled on January 23, January 30, and February 6 for maintenance. Authorization using URL parameters will be unavailable on these dates.

DimensionNameRelationsDetailed descriptionDescriptionAppearance date
ym:ad:directOrderYandex.Direct campaign!., !=, =., ==

Yandex.Direct ad campaign.

ym:ad:directOrderName2018-06-17
ym:ad:directBannerGroupAd group!., !=, <, <=, =., ==, >, >=

Yandex.Direct ad group.

ym:ad:directBannerGroupName2018-06-17
ym:ad:directBannerYandex.Direct ad!*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=ym:ad:directBannerName2018-06-17
ym:ad:directPhraseOrCondAd impression criteria!., !=, =., ==

Ad impression criteria.

Criteria can be a keyword, or retargeting criteria.

ym:ad:directPhraseOrCondName2018-06-17
ym:ad:directPlatformTypeSite type!., !=, =., ==

Type of Yandex.Direct ad site.

ym:ad:directPlatformTypeName2018-06-17
ym:ad:directPlatformSite!., !=, =., ==

Yandex.Direct ad site.

ym:ad:directPlatformName2009-11-18
ym:ad:directSearchPhraseKeyword (Yandex.Direct)!*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

Keyword of last click by Yandex.Direct ad.

2018-06-17
ym:ad:directConditionTypeType of ad impression criteria!., !=, =., ==

Type of ad impression criteria.

ym:ad:directConditionTypeName2018-06-17
ym:ad:currencyCurrency!*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

Currency set in Yandex.Direct for ad campaigns.

ym:ad:currencyName2018-06-17
ym:ad:displayCampaignYandex.Display order number!., !=, =., ==2018-08-26