Yandex.Direct

Attention.

Access tokens will not be accepted in URL parameters starting February 13, 2019. To continue working with the Yandex.Metrica API, set up authorization by passing the token in the HTTP header.

The outdated authorization method will be temporarily disabled on January 23, January 30, and February 6 for maintenance. Authorization using URL parameters will be unavailable on these dates.

Dimension Name Relations Detailed description Description Appearance date
ym:s:<attribution>DirectClickOrder Yandex.Direct campaign !., !=, =., ==

Yandex.Direct ad campaign.

ym:s:<attribution>DirectClickOrderName 2016-02-15
ym:s:<attribution>DirectBannerGroup Ad group !., !=, <, <=, =., ==, >, >=

Yandex.Direct ad group.

ym:s:<attribution>DirectBannerGroupName 2016-02-15
ym:s:<attribution>DirectClickBanner Yandex.Direct ad !., !=, =., ==

Title of Yandex.Direct ad.

ym:s:<attribution>DirectClickBannerName 2016-02-15
ym:s:<attribution>DirectPhraseOrCond Ad impression criteria !., !=, =., ==

Ad impression criteria.

Criteria can be a keyword, or retargeting criteria.

ym:s:<attribution>DirectPhraseOrCondName 2016-02-15
ym:s:<attribution>DirectPlatformType Site type !., !=, =., ==

Type of Yandex.Direct ad site.

ym:s:<attribution>DirectPlatformTypeName 2016-02-15
ym:s:<attribution>DirectPlatform Site !., !=, =., ==

Yandex.Direct ad site.

ym:s:<attribution>DirectPlatformName 2016-02-15
ym:s:<attribution>DirectSearchPhrase Keyword (Yandex.Direct) !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

Keyword of last click by Yandex.Direct ad.

2016-02-15