Tags

Attention.

Access tokens will not be accepted in URL parameters starting February 13, 2019. To continue working with the Yandex.Metrica API, set up authorization by passing the token in the HTTP header.

The outdated authorization method will be temporarily disabled on January 23, January 30, and February 6 for maintenance. Authorization using URL parameters will be unavailable on these dates.

DimensionNameRelationsDetailed descriptionDescriptionAppearance date
ym:s:fromFrom tags!*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=2013-09-01
ym:s:UTMCampaignUTM Campaign!*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

Name of ongoing ad campaign

2013-09-01
ym:s:UTMContentUTM Content!*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

Ad

2013-09-01
ym:s:UTMMediumUTM Medium!*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

Marketing tool

2013-09-01
ym:s:UTMSourceUTM Source!*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

Source of click

2013-09-01
ym:s:UTMTermUTM Term!*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

Keywords

2013-09-01
ym:s:openstatAdOpenstat Ad!*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

Ad

2013-09-01
ym:s:openstatCampaignOpenstat Campaign!*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

Ad campaign

2013-09-01
ym:s:openstatServiceOpenstat Service!*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

Ad service

2013-09-01
ym:s:openstatSourceOpenstat Source!*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

Placement location

2013-09-01
ym:s:hasGCLIDGCLID presence!., !=, =., ==

Tags present GCLID.

ym:s:hasGCLIDName2013-09-01