Basic metrics

Yandex Metrica Name Description Type Filtering option Date added
ym:ad:visits Sessions

Total number of sessions.

int yes 2015-06-17
ym:ad:clicks Clicks

Total number of ad clicks.

int yes 2015-06-17
ym:ad:<currency>AdCost CPC

Total cost of clicks from Yandex Direct.

currency yes 2015-06-17
ym:ad:<currency>AdCostPerVisit Average cost of session

Average cost per click from Yandex Direct.

currency yes 2009-01-18
ym:ad:goal<goal_id><currency>CPA Average cost of goal conversion

Cost per action. The ratio of the cost of clicks to the number of conversions in the sessions that count toward the CPC.

currency yes 2009-01-18
ym:ad:goal<goal_id><currency>AdCostPerVisit Average cost of a converted session

Average cost of a converted session from Yandex Direct.

currency yes 2009-01-18
Yandex Metrica Name Description Type Filtering option Date added
ym:ad:visits Sessions

Total number of sessions.

int yes 2015-06-17
ym:ad:clicks Clicks

Total number of ad clicks.

int yes 2015-06-17
ym:ad:<currency>AdCost CPC

Total cost of clicks from Yandex Direct.

currency yes 2015-06-17
ym:ad:<currency>AdCostPerVisit Average cost of session

Average cost per click from Yandex Direct.

currency yes 2009-01-18
ym:ad:goal<goal_id><currency>CPA Average cost of goal conversion

Cost per action. The ratio of the cost of clicks to the number of conversions in the sessions that count toward the CPC.

currency yes 2009-01-18
ym:ad:goal<goal_id><currency>AdCostPerVisit Average cost of a converted session

Average cost of a converted session from Yandex Direct.

currency yes 2009-01-18