Conversions

Attention.

Access tokens will not be accepted in URL parameters starting February 13, 2019. To continue working with the Yandex.Metrica API, set up authorization by passing the token in the HTTP header.

The outdated authorization method will be temporarily disabled on January 23, January 30, and February 6 for maintenance. Authorization using URL parameters will be unavailable on these dates.

MetricaNameDescriptionTypeFilter optionAppearance date
ym:s:goal<goal_id>conversionRateConversion rate

Share of conversions in the total number of visits.

percentspresent2010-06-22
ym:s:goal<goal_id>userConversionRateUser conversion rate

Percentage of converted sessions among the total number of unique users.

percentspresent2009-01-18
ym:s:goal<goal_id>usersConverted users

Number of unique users that reached goals.

intpresent2009-01-01
ym:s:goal<goal_id>visitsConversions

Number of converted sessions.

intpresent2009-01-18
ym:s:goal<goal_id>reachesGoals reached

Total number of conversions in all targeted visits.

intpresent2010-06-22
ym:s:goal<goal_id>reachesPerUserConversions per user

Average number of conversions per unique converted user.

doublepresent2010-06-22
ym:s:goal<goal_id>revenueRevenuecurrencypresent2010-06-22
ym:s:goal<goal_id><currency>revenueRevenue in currencycurrencypresent2009-01-18