Ecommerce

Attention.

Access tokens will not be accepted in URL parameters starting February 13, 2019. To continue working with the Yandex.Metrica API, set up authorization by passing the token in the HTTP header.

The outdated authorization method will be temporarily disabled on January 23, January 30, and February 6 for maintenance. Authorization using URL parameters will be unavailable on these dates.

MetricaNameDescriptionTypeFilter optionAppearance date
ym:s:productImpressionsItem views

The total number of product information page views across all sessions.

Works on multiple Item events.

intpresent2018-09-24
ym:s:productImpressionsUniqUsers who have viewed the item

The number of users who viewed the product information for at least one item.

intpresent2018-09-24
ym:s:productBasketsQuantityItems added to basket

The number of items added to basket, total for all sessions.

Works on multiple Item events.

intpresent2018-09-24
ym:s:productBasketsPricePrice of items added to basket

Cost of items added to basket, total for all sessions.

Works on multiple Item events.

currencypresent2018-09-24
ym:s:productBasketsUniqNumber of users who added an item to their basket

The number of users who added at least one item to their basket over the sum total of their sessions.

intpresent2018-09-24
ym:s:productPurchasedQuantityItems purchased

Number of items purchased in total for all sessions.

Works on multiple Item events.

intpresent2018-09-24
ym:s:productPurchasedPriceCost of items purchased

Cost of all items purchased, total for all sessions.

Works on multiple Item events.

currencypresent2018-09-24
ym:s:productPurchasedUniqNumber of users who bought items

The number of users who bought at least one item over the sum total of all sessions.

intpresent2018-09-24
ym:s:ecommercePurchasesNumber of purchases

Works on multiple Purchases.

intpresent2018-09-24
ym:s:ecommerceRevenueRevenue

Total revenue for all sessions. It is sent to revenue field when items are purchased, or is automatically calculated as the sum of the prices of all items associated with the purchase.

Works on multiple Purchases.

currencypresent2018-09-24
ym:s:ecommerceRevenuePerVisitAverage revenue per session

Works on multiple Purchases.

currencypresent2018-09-24
ym:s:ecommerceRevenuePerPurchaseAverage revenue from purchase

Works on multiple Purchases.

currencypresent2018-09-24