Traffic sources

Dimensions

ga:referralPath

The URL path that refers to your site.

Data type: string.

ga:fullReferrer

The full URL of the referring resource, including the host address and the full path of the URL.

Data type: string.

ga:campaign

The ad campaign's UTM tag (utm_campaign). If a tag hasn't been set, a (not set) value is returned.

Data type: string.

ga:source

The ad campaign's UTM tag (utm_source). If a tag hasn't been set, the source domain is shown. The port number can also be shown.

If the user visited the site directly (didn't follow a link), then the (direct) value is returned.

Data type: string.

ga:medium

The ad campaign's UTM tag (utm_medium).

If a user came to the site from a search engine, the organic value is returned.

If the referral source is not a search engine, then the referral value is returned.

If the user came to the site directly, and the document.referrer parameter is empty, then the value (none) is returned.

Data type: string.

ga:sourceMedium

Combination of the dimensions ga:source and ga:medium.

Data type: string.

ga:keyword

The ad campaign's UTM tag (utm_keyword).

If the user came to the site from a search engine, returns a list of keywords that were used to find your site. Otherwise, returns the (not set) value.

Data type: string.

ga:adContent

The ad campaign's UTM tag (utm_keyword). If a tag hasn't been set, a (not set) value is returned.

Data type: string.

ga:socialNetwork

The name of the social network from which the user came to the site. For example, VK, Facebook, etc.

Data type: string.

ga:hasSocialSourceReferral

Clicks from social networks to your site. Acceptable values: Yes or No.

Data type: string.

Metrics