News

Date of publication: December 14, 2022.

This functionality is available as of version 5.4.1 (Android) and 5.3.1 (iOS).

Flutter is a popular technology for mobile app development. It's designed for software developers to write a universal code that can be applied to different operating systems: both Android and iOS.

It's now even easier to monetize Android and iOS apps created with Flutter. Using a plugin available to all YAN partners, you can easily enable monetization from Yandex for your app. Learn more in the documentation.

Publication date: November 10, 2022.

This functionality is available as of version 5.4.0 (Android).

On April 21, 2000, the Children's Online Privacy Protection Act (COPPA) came into effect. The act governs the collection of personal information from children under the age of 13 by individuals or entities within US jurisdiction. Pursuant to the Act, the application operator shall include in their privacy policy the methods for obtaining parental or caretaker's consent, as well as the operator's commitment to protecting the privacy and safety of children on the internet, including marketing restrictions. We have added COPPA support to the Yandex Mobile Ads SDK (learn more about the integration for Android). The new functionality will enable you to restrict collection of personal information.

Publication date: March 30, 2022.

Publication date: March 24, 2022.

The Yandex Advertising Network will update the partner interface for working with mobile apps by the end of April 2022.

Learn more in the documentation.

Publication date: March 16, 2022.

The functionality is available as of version 5.0.0-alpha.2 (iOS).

The Yandex Mobile Ads SDK now supports ad mediation using IronSource. Learn more in the documentation.

Publication date: February 11, 2022.

This functionality is available as of version 4.5.0 (Android).

The Yandex Mobile Ads SDK now supports ad mediation using IronSource. Learn more in the documentation.

Publication date: December 7, 2021.

Google Play Services has updated its advertising policy. Now developers and advertising networks won't be able to use a user's advertising ID on Android 12 phones if it's disabled in the settings. Starting April 1, 2022, the updated policy will come into effect on all Google Play devices: phones, tablets, Android TV, and Wear OS. As a result of updates to Google Play Services, the ID will only be available for apps that permit its use. Lack of this permission and access to the ID may reduce the relevance of ads and, as a result, your monetization revenue.

Publication date: October 1, 2021.

As of the Yandex Mobile Ads SDK 4.4.0, the adapter versioning system has changed. Previously, the system was not linked to the SDK versions of ad networks. Now the ad network SDK version and the adapter patch version are used for versioning.

The new format: adNetworkSdkVersion.adapterPatch.

Example: the AdMob advertising network SDK version is 8.10.0 and the adapter patch version is 0. Accordingly, the adapter version will look like this: 8.10.0.0.

Publication date: March 10, 2021.

Date of publication: January 19, 2021.

Starting January 2021, Apple restricts access to IDFA on iOS 14. This means that Apple will no longer provide IDFA by default. The Yandex Mobile Ads SDK uses IDFA to maximize publishers' revenues by displaying more relevant ads.

To receive the IDFA, the app developer must now explicitly ask for the user's permission. You can do this using the AppTrackingTransparency framework.

For more information, see Support for iOS 14.

Date of publication: December 2, 2020.

This functionality is available as of version 3.1.0 (Android).

Here at the Yandex Advertising Network, we are continuing to come up with more ways for our partners to monetize their mobile applications. In the native RTB block for Android applications, you can now show a slider: a set of several ads.

For more information, see Slider and Ad slider.

Date of publication: August 6, 2020.

Starting August 20, the Mobile Ads SDK will automatically use contextual data from Android mobile apps. This will increase the relevance of ads to your app audience and can raise their return rate by an average of 4%, according to our experiments.

To make monetization more effective, the SDK will take into account the interface texts and their topics, user interaction with the content, and similar information. This means that ads will be selected more precisely, both based on the user behavior and depending on the app context.

For more information, see Accounting contextual data.

Date of publication: June 8, 2020.

We have added support for a new ad format, “adaptive banner” (Android and iOS). Adaptive banners fit seamlessly into user-defined block sizes. Depending on how an adaptive banner is integrated, the optimal height is determined for the given width or the specified size of ad placement is used.

Date of publication: May 24, 2019.

This functionality is available as of version 2.91 (Android)/2.12.0 (iOS).

Date of publication: December 14, 2018.

This functionality is available as of version 2.80 (Android)/2.11.0 (iOS).

The Yandex Mobile Ads SDK has a new mediaView asset for displaying videos. We made our asset universal so now it works with both images and video content. You no longer need to use a separate imageView asset for the main image.

Date of publication: December 14, 2018.

This functionality is available as of version 2.80 (Android)/2.11.0 (iOS).

The General Data Protection Regulation (GDPR) came into effect in the spring of 2018. GDPR regulates how information about citizens of the European Economic Area and Switzerland can be collected and processed. We have added GDPR support to the Yandex Mobile Ads SDK (learn more about integration for Android and iOS). The new functionality allows you to restrict collection of data related to users located in the European Economic Area and Switzerland if they have not consented to data collection.