Accounting contextual data

Date of publication: August 6, 2020.

Starting August 20, the Mobile Ads SDK will automatically take into account contextual data of Android mobile apps. This may increase the relevance of ads for your app's audience, and might raise their profitability by an average of 4%, according to our experiments.

To make monetization more effective, the SDK will take into account the interface texts and their topics, user interaction with the content, and similar information. This means that ads will be selected more precisely, both based on the user behavior and depending on the app context.

For more information, see Accounting contextual data.

New ad format: “Adaptive banner”

Date of publication: June 8, 2020.

We have added support for a new ad format, “adaptive banner” (Android and iOS). Adaptive banners fit seamlessly into user-defined block sizes. Depending on how an adaptive banner is integrated, the optimal height is determined for the given width or the specified size of ad placement is used.

Video support in native ad mediation

Date of publication: May 24, 2019.

This functionality is available starting from version 2.91 (Android)/2.12.0 (iOS).

Added video support in native advertising for the following ad networks that work via Yandex mediation:
  • AdMob
  • MoPub
  • Facebook
  • MyTarget
To display a video:
  1. Use the mediaView asset (for integration details, see “MediaView integration guide” (Android/iOS).
  2. Update the native ad block settings and enable video support in the mediation network partner interface:
    • AdMob — configure MediaType for the ad block.
    • MoPub — enable video for the ad block (Android/iOS).
    • Facebook — no additional configuration needed.
    • MyTarget — no additional configuration needed.

Video support in native advertising

Date of publication: December 14, 2018.

This functionality is available starting from version 2.80 (Android)/2.11.0 (iOS).

The Yandex Mobile Ads SDK has a new mediaView asset for displaying videos. We made our asset universal so now it works with both images and video content. You no longer need to use a separate imageView asset for the main image (for integration details, see the guides for Android and iOS).


Support for the main image using the imageView asset will be discontinued soon. We recommend switching to the new mediaView asset.

GDPR support

Date of publication: December 14, 2018.

This functionality is available starting from version 2.80 (Android)/2.11.0 (iOS).

The General Data Protection Regulation (GDPR) came into effect in the spring of 2018. GDPR regulates how information about citizens of the European Economic Area and Switzerland can be collected and processed. We have added GDPR support to the Yandex Mobile Ads SDK (learn more about integration for Android and iOS). The new functionality allows you to restrict collection of data related to users located in the European Economic Area and Switzerland if they have not consented to data collection.