About the “Turbo page” technology

With the Turbo page technology, you can create light versions of pages that open quickly even with slow internet connection. Turbo pages load about 15 times faster than regular pages.

This speed is achieved by optimizing layout, storing page content on Yandex servers and using our own content delivery network.

In search results, Yandex.News, Yandex.Zen and other Yandex services, Turbo pages are marked with a jet icon.

  1. Benefits
  2. Generating Turbo pages
  3. Displaying Turbo pages in Yandex

Benefits

Instant loading and convenient reading

Turbo pages load 15 times faster with 3G connection. This reduces the bounce rate by an average of 30%.

Reducing the server load
Using our own content delivery network reduces the number of requests to your server.
Extended snippets in search
The use of Turbo pages affects generation of extended snippets in search results.
Attention. Turning on Turbo pages doesn't guarantee that extended snippets appear in search.
Automatic ad placement
When using automatic placement, the number of ads and the best places are chosen automatically. This allows you to increase the monetization revenue on average by 40%.

To monetize Turbo pages, you can add Yandex advertising network blocks or ads from other systems using ADFOX. For more information, see Turning on advertising on mobile Turbo pages.

Automatic recommendations feed

The automatic feed is generated from related pages on your site. When you enable the feed, these pages are displayed one after the other. This allows you to increase the number of views to 30%.

Read more about the benefits of Turbo pages in PDF

Displaying Turbo pages in Yandex

Turbo pages can be displayed on various Yandex sites:

RSS YML Autoparsing Note
Search If your site is already included in Yandex search results.
Yandex.News If you are a Yandex.News partner.
Yandex Zen If you publish on Yandex Zen.
Display example


Examples of search snippets

There are several types of snippet display in the search. The type depends on the site theme. For example:

Standard snippet


Factual answer


Recipe carousel


News summary


News carousel


Recent news


How to enable the feed
See instructions for turning on Turbo pages for online stores or for media sites.