About “Turbo page” technology

Turbo page technology allows you to create light versions of pages that open quickly even with slow Internet connection. Turbo pages load about 15 times faster than regular pages.

This speed is achieved by optimizing layout, storing page content on Yandex servers and using our own content delivery network.

In the search results, Yandex.News, Yandex.Zen and other Yandex services, Turbo pages are marked with a jet icon.

  1. Benefits
  2. Generating Turbo pages
  3. Display in Yandex services

Benefits

Instant loading and convenient reading

Turbo pages load 15 times faster with 3G connection. This reduces the bounce rate by an average of 30%.

Reducing the server load
Using our own content delivery network reduces the number of requests to your server.
Extended snippets in search
The use of Turbo pages affects generation of extended snippets in search results.
Attention. Turning on Turbo pages doesn't guarantee that extended snippets appear in search.
Automatic ad placement
When using automatic placement, the number of ads and the best places are chosen automatically. This allows you to increase the monetization revenue on average by 40%.

To monetize Turbo pages, you can add the Yandex advertising network blocks or ads from other systems using ADFOX. For more information, see Connecting ads.

Automatic recommendations feed

The automatic feed is generated from related pages on your site. When you enable the feed, these pages are displayed one after the other. This allows you to increase the number of views to 30%.

Read more about the benefits of Turbo pages in PDF

Display in Yandex services

Turbo pages can be displayed on various Yandex services:

RSS YML Autoparsing Note
Search If your site is already included in the Yandex search results.
Yandex.News If you are the Yandex.News partner.
Yandex.Zen If you post to Yandex.Zen.
Display example


How do I enable autoparsing?
See instructions for turning on Turbo pages for online stores or for media sites.