Turning on Turbo pages for media sites

Turbo pages for media sites are generated from the RSS feed.

The steps for turning on Turbo pages and displaying them in search results are described below. To display Turbo pages in news stories or Zen feeds, you need to create corresponding RSS feeds. For more information, see Displaying Turbo pages in Yandex.

Step 1. Creating the RSS feed

If your site uses Wordpress, Drupal, Joomla or 1C-Bitrix CMS, use plugins to create the RSS feed.

If you are using another CMS or the suggested plugins don't suit you, create the RSS channel yourself.

Step 2. Upload the RSS feed in Yandex.Webmaster

Upload the RSS feed using one of these methods:

This method is suitable for small sites and mass media. You can send up to 1,000 pages at a time.

  1. Put the RSS channel generated on the first step on your site's server and update it regularly (for example, once an hour or on request to the server).
  2. Enter the RSS link in Yandex.Webmaster (Turbo pages → Data sources).
  3. If you use authorization to access the RSS channel, enter your username and password. To do this, go to the Turbo pages → Settings page and click enter your username and password. This opens the Access settings section.

For more information, see Uploading and updating the RSS feed.

Step 3. Installing the web analytics tag

To install the web analytics tag, do the following:
  1. Go to the Turbo pages → Settings page in Yandex.Webmaster.
  2. In the Tags section add the web analytics system and specify the tag ID.
Supported web analytics systems:

Tag number (for example, 123456). Learn more about how to view statistics on Turbo pages in the Yandex.Metrica help.

Use the same tag on the site and on its Turbo pages to manage statistics easily.


If the tag is installed on one site, don't fill in this field. If the tag is installed on multiple sites, enter the tag name (for example, example-host).

Google Analytics Tracking ID (for example, UA-12340005-6).
Mail.RU Rating The numeric tracking ID (for example, 123456).
Rambler Top 100
Mediascope (TNS) Project ID tmsec with the “- turbo” ending. For example, if the example_total tag is installed for the regular site pages, then specify example_total-turbo for the Turbo pages.

If your web analytics system supports installation as a one-pixel image, you can connect it to the Turbo page.

You can also include additional parameters in the URL to send them to the web analytics system:
  • {referrer} — Referer.
  • {referrerStarsEscaped} — Referer for Mediascope (with escaped character *), to connect this system without specifying the ID.
  • {pageTitle} — Page title.
  • {originalURL} — The original page URL.
  • {screenWidth} — The screen width.
  • {screenHeight} — The screen height.
  • {random} — Pseudorandom number (a new value is generated for each occurrence in the string).
  • {requestId} — Request ID (one per page).
  • {clientId} — Client ID (one per user's browser).



Also, you can send information about tags in the RSS channel. For more information, see Connecting web analytics.

Step 5. Checking and starting

To view your site pages:
  1. Go to Turbo pages → Data sources in Yandex.Webmaster.
  2. Click the icon next to the data source and then the Preview link.

Take a look at a few pages and make sure that the content and ads are displayed correctly.

To include the source validation and launch the Turbo pages, set the radio button to On.