Content requirements

During processing Yandex.Webmaster validates the RSS feed content to make sure that it meets the following requirements:

1. (Fatal) A Turbo page must include all content that is on the main page
For example, if the main page contains headings, lists, images, or embedded social content, they should be included in exactly the same way on the Turbo page. Duplication or omission of a part of the main content is not permitted.
2. (Fatal) The turbo page should completely repeat the structure of the main page
For example, if the main page text is divided in paragraphs, they must be formatted exactly the same way on the Turbo page.
3. The Turbo page can't contain validation errors or HTML elements that aren't supported by Turbo pages
You validate your RSS feed with the Debug tool.

You can view content inconsistencies in Yandex.Webmaster on the Turbo pages → Diagnostics page as well as in notifications.

Validation criteria
Category Description Note
Fatal The service checks the RSS feed content for maximum compliance with the common site page.

May lead to a ban on showing Turbo pages.

We recommend monitoring these errors and fixing them as soon as possible.

Critical Related to updating the RSS feed.
Warnings The service examines the content of the item element. For the item elements with errors, Turbo pages aren't generated.

Getting banned

If these fatal content requirements aren't met, the webmaster receives a warning with examples of violations and a description of mistakes. They must be corrected within 16 days. After this time, Turbo pages may be banned.

To prevent a ban at the warning stage:

  1. Visually compare the example Turbo pages in the Diagnostics section and their mobile versions.
  2. Within 16 days, fix the differences on all pages that have traffic.
  3. Wait for the results of review.

    To pass the review, the site must have more than 90% of clicks on Turbo pages that meet the requirements in the last 7 days. Otherwise, all Turbo pages of the site are excluded from the search, and new ones aren't shown until the ban is removed.

To remove the ban:
  1. Visually compare the example Turbo pages in the Diagnostics section and their mobile versions.
  2. Fix differences on all pages.
  3. Request a quality check of Turbo pages. To do this, click the Recheck button in Yandex.Webmaster.

    Random pages from the last 100 documents that are not older than 180 days are sent for verification.

  4. If the check is successful after 3 days, the ban is lifted.

    If the check fails, examples with violations in the Diagnostics section are updated. This means that violations were found in the content of new pages and you need to repeat the procedure.

The algorithm checks only part of your site's pages for differences. You can view all found examples in the Diagnostics section.

Note. You can't get a full list of pages with differences.

Common errors

Example of a different design How to fix
Turbo page Site page
Images, videos or captions are missing. The article contains an image or a video with a caption. If the source page features multimedia content, it must be present on the Turbo page. Use RSS feed elements for sending such content.
The content is missing. The content is in place. Whatever content is present in the source page text must also be present on the Turbo page.
There are no links in the text of the article. The text of the article contains links. If the source page features links, they must be included in the Turbo page text.
The text is not divided into paragraphs. The article text is divided into paragraphs.

In the RSS feed, repeat the structure of the text on your site. To separate paragraphs, use the p element.

Contains elements that are not present on the source page. Remove elements that aren't present on the source page from the RSS feed.
Headings in the text are highlighted in bold, italics and color. Headings are selected using HTML elements h1, h2 and so on. We recommend marking headers with a special HTML element. For example, use h1 for the main heading, and h2 for the second level headings. The markup on your site's source page and in the RSS feed should be the same.
Main article heading h1 repeats in the text after header. The article contains the main heading h1 and text paragraphs.

Remove the duplicate header from the RSS feed.

Contains duplicate elements, such as two headings or two images. There is one heading or one image in the article.

The Turbo page content must match the content of the source page on your site. For example, the number of images on the Turbo page should match the number of images included in the article on the site.

Delete duplicate items in the RSS feed.

Contains only part of the article. The article consists of several paragraphs or subsections marked with headings of different levels. In the RSS feed, repeat the structure of the source page text on your site. For example, if the page uses subheadings, they must also be on the Turbo page.
Contains HTML elements that are not supported by Yandex. Check out the list of supported HTML elements for the Turbo page text markup. If the source page has unsupported elements, change the content markup.
Contains extra encoded characters. The characters on the page are not encoded. Don't encode characters in the <![CDATA[]] > tag. This tag includes Turbo page content and the ADFOX embed code.
The Turbo page is empty. The source page has content. If the source page contains text, images or videos, the Turbo page must contain this content as well.