Content requirements

During processing Yandex.Webmaster validates the RSS feed content to make sure that it meets the following requirements:

A Turbo page must include all content that is on the main page
For example, if the main page contains headings, lists, images, embedded social content, on the the Turbo page they should be styled exactly the same. Duplication or omission of a part of the main content is not permitted.
The Turbo page must fully repeat the structure of the main page
For example, if the main page text is divided in paragraphs, they must be formatted exactly the same on the Turbo page.
The Turbo page can't contain validation errors or HTML elements that aren't supported by Turbo pages.
You validate your RSS feed with the Debug tool.

You can find content inconsistencies and view fragments of code with errors on the Turbo pages → Diagnostics page of the Yandex.Webmaster interface, as well as in notifications.

Validation criteria
Category Description Note
Fatal The service checks the RSS feed content for maximum compliance with the common site page.

May lead to a ban on showing Turbo pages.

We recommend monitoring these errors and fixing them as soon as possible.

Critical Related to updating the RSS feed.
Warnings The service examines the content of the item element. For the item elements with errors, Turbo pages aren't generated.

Getting filtered

If these content requirements are not met, Turbo pages are filtered out and excluded from search after three days. Instead of them, common or mobile page versions will be displayed instead.

Note. If Turbo pages don't appear in search after you uploaded the RSS feed, check out critical errors on the Diagnostics page.

If Turbo pages get filtered out, fix the errors observing the content requirements.

When the errors are fixed, wait for Yandex.Webmaster to update the RSS feed information. If there are no errors, Turbo pages will be displayed within a few days.

Common errors

Example of a different design How to fix
Turbo page Site page
The text is not divided into paragraphs. The article text is divided into paragraphs.

In the RSS feed, repeat the structure of the text on your site. To separate paragraphs, use the p element.

Contains extra encoded characters. The characters on the page are not encoded. Don't encode characters in the <![CDATA[]] > tag. This tag includes Turbo page content and the ADFOX embed code.
Contains HTML elements that are not supported by Yandex. Check out the list of supported HTML elements for the Turbo page text markup. If the source page has unsupported elements, change the content markup.
Contains elements that are not present on the source page. Remove elements that aren't present on the source page from the RSS feed.
Headings in the text are highlighted in bold, italics and color. Headings are selected using HTML elements h1, h2 and so on. We recommend marking headers with a special HTML element. For example, use h1 for the main heading, and h2 for the second level headings. The markup on your site's source page and in the RSS feed should be the same.
Main article heading h1 repeats in the text after header. The article contains the main heading h1 and text paragraphs.

Remove the duplicate header from the RSS feed.

Contains only part of the article. The article consists of several paragraphs or subsections marked with headings of different levels. In the RSS feed, repeat the structure of the source page text on your site. For example, if the page uses subheadings, they must also be on the Turbo page.
Contains duplicate elements, such as two headings or two images. There is one heading or one picture in the article.

The Turbo page content must match the content of the source page on your site. For example, the number of images on the Turbo page should match the number of images included in the article on the site.

Delete duplicate items in the RSS feed.

Images, video clips or captions are missing. The article contains an image or a video clip with a caption. If the source page features multimedia content, it must be present on the Turbo page. Use RSS feed elements for sending such content.
There are no links in the text of the article. The text of the article contains links. If the source page features links, they must be included in the Turbo page text.
The Turbo page is empty. The source page has content. If the source page contains text, images or video clips, the Turbo page must feature this content as well.