Adding an in-content ad block

To monetize Turbo pages, you can add Yandex advertising network blocks or ads from other systems using ADFOX.

Follow these steps to turn on ads:

Step 1. Creating an ad block

To create an ad block, do the following:
  1. Open the Yandex advertising network interface.
  2. Go to Products → RTB blocks and click Add an RTB block.
  3. On step two (Site version), select Turbo pages and click Next.
  4. Customize Yandex.Direct ad formats and media advertising. More about RTB block formats in the YAN documentation.
  5. Configure the strategy and click Create. Read more about the strategy types in the YAN documentation.
  6. Copy the ID of the created block and use it when turning on ads. ID has the R-A-123456-7 format.

To display more than one ad per page, create multiple ad blocks. You can duplicate ad blocks.

Step 2. Adding and checking

You can place ad blocks on the page manually or automatically.

  1. In Yandex.Webmaster, open Turbo pages → Settings → Advertising.
  2. In the Ad blocks in your content section, click the Add button and choose the ad block type.
  3. Depending on the block type, enter the block ID in the YAN field or the embed code in the ADFOX field.
  4. If you add several ad blocks, put them in the display priority order using the icon. The order will be taken into account when placing ads.
  5. Save changes.
Note. If you configured the ad placement manually before (passing the ad information in the RSS feed), the ad settings in Yandex.Webmaster aren't taken into account. To add advertising to Yandex.Webmaster:
  1. Enter information on Turbo pages → Settings.
  2. Delete the turbo:adNetwork element and its contents from the RSS feed.
  3. Wait until the RSS file is updated in Yandex.Webmaster.