Adding an in-content ad block

To monetize Turbo pages, you can include Yandex Advertising Network ad blocks or ads from other systems using Adfox.

Follow these steps to enable ads:

Step 1. Create an ad block

To create an ad block:

Open the Yandex Advertising Network interface.
Go to Products → RTB blocks and click Add an RTB block.
On the second step of creating the RTB block, select Desktop Turbo pages and click Next.
Customize Yandex.Direct ad formats and media advertising.

Limits: up to 728 pixels wide, up to 250 pixels high.
Copy the ID of the created block and use it when connecting ads. ID has the R-A-123456-7 format.

In Adfox, create a platform for Turbo pages.

To add ads to Turbo pages, you need an embed code.

Code example

<div id="container ID"/>
<script>
    window.Ya.adfoxCode.create({
        ownerId: 123456,
        containerId: 'container ID',
        params: {
            pp: 'g',
            ps: 'cmic',
            p2: 'fqem'
        }
    });
</script>

Where do I find the embed code?

Go to the Sites → Embed code tab.
Copy the code starting with the div element.

Step 2. Activate and check

Attention. Yandex Advertising Network ad block formats are validated when they are enabled. If a block is the incorrect size, the ad isn't displayed.

The Adfox formats aren't validated. Debug the ad display yourself before enabling desktop Turbo pages.

You can place ad blocks on the page manually or automatically.

Go to the Turbo pages for content sites → Settings → Advertising page in Yandex.Webmaster and scroll to the Ads on desktop section.
In the Ad block in your content section, click the Add button and choose the ad block type.
Depending on the block type, enter the block ID in the YAN field or the embed code in the Adfox field.
If you add several ad blocks, put them in the display priority order using the icon. The order will be taken into account when placing ads.
Save your changes.

Note. If you configured the ad placement manually before (passing the ad information in the RSS feed), the ad settings in Yandex.Webmaster aren't taken into account. To add advertising to Yandex.Webmaster:

Enter information on Turbo pages for content sites → Settings.
Delete the turbo:adNetwork element and its contents from the RSS feed.
Wait until the RSS file is updated in Yandex.Webmaster.

Go to the Turbo pages for content sites → Settings → Advertising page in Yandex.Webmaster and scroll to the Ads on desktop section.
In the Manual setting section, click Add and choose the ad block type.
Depending on the block type, enter the block ID in the YAN field or the embed code in the Adfox field.
In the turbo-ad-id field, set an ID, for example, first_ad_place.
Save your changes.
In the RSS feed, specify the ad location in the figure element. Add the data-turbo-ad-id attribute with the ID value specified in the previous step and the data-platform-desktop="true" attribute:
```
<figure data-turbo-ad-id="first_ad_place" data-platform-desktop="true"></figure> 
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```
Go back to the Turbo pages for content sites → Settings page and check how the ad is displayed on the sample Turbo page.

Attention. This method of specifying ad blocks is outdated. Instead, use manual configuration in the interface.

If you connected ads in Yandex.Webmaster, don't add them to the RSS feed.

To enable advertising via the RSS feed:

Send the ad information in the turbo:adNetwork element:

...
    <channel>
        ...
        <turbo:adNetwork></turbo:adNetwork>
        ...
    </channel>
...
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Supported ad blocks:

Connection example:

<turbo:adNetwork type="Yandex"
                 id="R-A-123456-7"
                 turbo-ad-id="first_ad_place">
</turbo:adNetwork>
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type

Ad type. Takes the value Yandex.

id

The block ID in the YAN (for example, R-A-123456-7).

turbo-ad-id

ID that indicates the ad location.

^*Required

Attention. Specify the Adfox embed code in the turbo:adNetwork element. Wrap it in the <![CDATA[]] > tag.

Connection example:

<turbo:adNetwork type="Adfox" turbo-ad-id="first_ad_place">
    <![CDATA[
        <div id="container ID 1"></div>
        <script>
            window.Ya.adfoxCode.create({
                ownerId: 123456,
                containerId: 'container ID 1',
                params: {
                    pp: 'g',
                    ps: 'cmic',
                    p2: 'fqem'
                }
            });
        </script>
    ]]>
</turbo:adNetwork>
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type

Ad type. Takes the Adfox value.

turbo-ad-id

ID that indicates the ad location.

^*Required

In the page content, specify the ad location in the figure element. Add the data-platform-desktop="true" attribute and the data-turbo-ad-id attribute with the ID value specified in the turbo-ad-id attribute of the turbo:adNetwork element.
Example:
```
<figure data-turbo-ad-id="first_ad_place" data-platform-desktop="true"></figure> 
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```
Note.
If the turbo-ad-id attribute is not specified or its value is missing, only the first ad block is displayed at the bottom of the Turbo page.

If the turbo-ad-id attribute is specified only for some ad blocks, the ads aren't displayed.

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