Advertising expenses
Dimension | Name | Relations | Detailed description | Explanation | Date added |
---|---|---|---|---|---|
ym:ev:<attribution>ExpenseSource | Advertising channel | !., !=, =., == | UTMSource tag value. Usually transmits the name of a specific advertising system. This field is filled in automatically for Yandex Direct, you don't need a UTM tag. | ym:ev:<attribution>ExpenseSourceName | 2020-02-01 |
ym:ev:<attribution>ExpenseMedium | Type of advertising channel | !., !=, =., == | UTMMedium tag value. This can be contextual advertising, mailing lists, and other types of channels. You can also use this tag to distinguish types of placement in a particular system. This field is filled in automatically for Yandex Direct, you don't need a UTM tag. | ym:ev:<attribution>ExpenseMediumName | 2020-02-01 |
ym:ev:<attribution>ExpenseCampaign | Campaign | !., !=, =., == | UTMCampaign tag value. Usually transmits the name of the advertising campaign. This field is filled in automatically for Yandex Direct, you don't need a UTM tag. | ym:ev:<attribution>ExpenseCampaignName | 2020-02-01 |
ym:ev:<attribution>ExpenseTerm | Ad impression criteria | !., !=, =., == | UTMTerm tag value. Usually transmits a keyword or other impression criteria. This field is filled in automatically for Yandex Direct, you don't need a UTM tag. | ym:ev:<attribution>ExpenseTermName | 2020-02-01 |
ym:ev:<attribution>ExpenseContent | Ad content | !., !=, =., == | UTMContent tag value. Usually transits the properties of a particular ad (for example, a creative) or specifies which part of the ad was clicked — for example, a link or an image. This field is filled in automatically for Yandex Direct (UTM tag is not required) and includes the keyword — the query that triggered an impression. | ym:ev:<attribution>ExpenseContentName | 2020-02-01 |
Dimension | Name | Relations | Detailed description | Explanation | Date added |
---|---|---|---|---|---|
ym:ev:<attribution>ExpenseSource | Advertising channel | !., !=, =., == | UTMSource tag value. Usually transmits the name of a specific advertising system. This field is filled in automatically for Yandex Direct, you don't need a UTM tag. | ym:ev:<attribution>ExpenseSourceName | 2020-02-01 |
ym:ev:<attribution>ExpenseMedium | Type of advertising channel | !., !=, =., == | UTMMedium tag value. This can be contextual advertising, mailing lists, and other types of channels. You can also use this tag to distinguish types of placement in a particular system. This field is filled in automatically for Yandex Direct, you don't need a UTM tag. | ym:ev:<attribution>ExpenseMediumName | 2020-02-01 |
ym:ev:<attribution>ExpenseCampaign | Campaign | !., !=, =., == | UTMCampaign tag value. Usually transmits the name of the advertising campaign. This field is filled in automatically for Yandex Direct, you don't need a UTM tag. | ym:ev:<attribution>ExpenseCampaignName | 2020-02-01 |
ym:ev:<attribution>ExpenseTerm | Ad impression criteria | !., !=, =., == | UTMTerm tag value. Usually transmits a keyword or other impression criteria. This field is filled in automatically for Yandex Direct, you don't need a UTM tag. | ym:ev:<attribution>ExpenseTermName | 2020-02-01 |
ym:ev:<attribution>ExpenseContent | Ad content | !., !=, =., == | UTMContent tag value. Usually transits the properties of a particular ad (for example, a creative) or specifies which part of the ad was clicked — for example, a link or an image. This field is filled in automatically for Yandex Direct (UTM tag is not required) and includes the keyword — the query that triggered an impression. | ym:ev:<attribution>ExpenseContentName | 2020-02-01 |