How to work with dynamic ads
Dynamic ads are generated by Yandex Direct automatically. The data source for generating ads can be either the advertised site or a feed (a file with product offers). Yandex Direct will analyze the website content and automatically generate ad titles and targeting criteria.
Dynamic ads are not suitable for certain categories of products. For more information, see Dynamic ads in the Help for Yandex Direct.
Currently, the Yandex Direct API only provides full support for working with groups of dynamic ads that have a website as the data source.
Ads generated from website pages: how it works
Create a campaign with the DYNAMIC_TEXT_CAMPAIGN type: use the Campaigns.add method.
For information about working with this type of campaign, see the section Campaign type.
For information about available display strategies, see the section Display strategies.
For information about other campaign parameters, see the section Campaign parameters.
Add an ad group to the campaign with the DYNAMIC_TEXT_AD_GROUP type: use the AdGroups.add method.
A required group parameter is the domain that ads will be generated for. Pass the domain in the DynamicTextAdGroup structure.
For information about working with this type of group, see the section Group type.
Add dynamic ad targets to the group: use the DynamicTextAdTargets.add method.
A dynamic ad target defines the set of pages with product descriptions to create ads for. You can set a bid and/or priority for dynamic ad targets.
For more information about dynamic ad targets, see DynamicTextAdTarget — Webpage.
Ad displays will begin after ads and targeting criteria are generated, provided that the domain and ad text are approved after review.
Ads generated from feed data: partial support
If the data source for generating ads is a feed, some operations are only available in the web interface at this time.
Not supported in the API | Available in the API |
---|---|
|
|
Not supported in the API | Available in the API |
---|---|
|
|
Getting statistics
To get statistics for campaigns with the “Dynamic ads” type, use the Reports service.
In the report, you can get the ID and name of the dynamic ad target if the data source is a site, or the ID and name of the filter if the data source is a feed. To do this, add the CriteriaId and Criteria values to the FieldNames input array.