Report content
The report is generated in TSV format.
The first row in the report contains the report name that is set in the ReportName parameter, along with the start and end dates of the reporting period. This row isn't included in the report if the request specifies the HTTP header skipReportHeader: true.
The second row contains the names of the fields (columns) that are set in the FieldNames parameter. This row isn't included in the report if the request specifies the HTTP header skipColumnHeader: true.
The following rows contain the statistics (the values for the fields).
The last row in the report contains the number of rows with statistics. This row isn't included in the report if the request specifies the HTTP header skipReportSummary: true.
The fields are described in the table below.
Field | Description | ||||||||||||||||||||
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AdFormat | Format of the ad impression:
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AdGroupId | ID of the ad group. It's not shown in the report on campaigns created in the Campaign Wizard. | ||||||||||||||||||||
AdGroupName | Name of the ad group. It's not shown in the report on campaigns created in the Campaign Wizard. | ||||||||||||||||||||
AdId | The ad ID. It's not shown in the report on campaigns created in the Campaign Wizard. | ||||||||||||||||||||
AdNetworkType | The type of advertising place where the ad is shown:
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Age | The user's age group: one of the values AGE_0_17, AGE_18_24, AGE_25_34, AGE_35_44, AGE_45, AGE_45_54, AGE_55 or UNKNOWN. Statistics for periods up through 21.08.2018 output the AGE_45 value, and after this date the values AGE_45_54 and AGE_55 are shown. The statistics for a period that includes 21.08.2018 might show some with the AGE_45 value and some with AGE_45_54 or AGE_55. | ||||||||||||||||||||
AvgClickPosition | Average position where the ad was clicked. Calculated using only clicks on the first page of Yandex search results. The top position is assigned the number 1. | ||||||||||||||||||||
AvgCpc | Average cost per click. | ||||||||||||||||||||
AvgCpm | Average price per thousand impressions. Data is only available for display campaigns. | ||||||||||||||||||||
AvgEffectiveBid | Average bid per click with all adjustments. Data is only available for pay-per-click campaigns. | ||||||||||||||||||||
AvgImpressionFrequency | Average impression frequency per user, up to two decimal places. Data is only available for display campaigns. | ||||||||||||||||||||
AvgImpressionPosition | Average display position of the ad. Calculated using only displays on the first page of Yandex search results. The top position is assigned the number 1. | ||||||||||||||||||||
AvgPageviews | The average session depth on the site: the number of pages viewed (according to Yandex Metrica data). | ||||||||||||||||||||
AvgTrafficVolume | The average volume of traffic from positions that had ad impressions. | ||||||||||||||||||||
AvgVideoCompleteCost | Average CPV for 100% completed, in rubles. | ||||||||||||||||||||
BounceRate | The percentage of bounces in the total number of sessions (according to Yandex Metrica data). | ||||||||||||||||||||
Bounces | The number of bounces (according to Yandex Metrica data). | ||||||||||||||||||||
CampaignId | The campaign ID. | ||||||||||||||||||||
CampaignName | The campaign name. | ||||||||||||||||||||
CampaignUrlPath | The URL specified in the ad campaign settings. | ||||||||||||||||||||
CampaignType | The type of campaign:
See the section Campaign type. | ||||||||||||||||||||
CarrierType | The type of connection:
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Clicks | The number of clicks. | ||||||||||||||||||||
ClickType | Which part of the ad was clicked by the user:
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ClientLogin | Username of the client's chief representative. | ||||||||||||||||||||
ConversionRate | The ratio of the number of converted sessions to the number of clicks, as a percentage (according to Yandex Metrica data). It might be greater than 100 because a single click can be the source of multiple sessions. If the request specified Yandex Metrica goals (the Goals parameter), the ConversionRate field is replaced with ConversionRate_<goal_id>_<attribution_model>. | ||||||||||||||||||||
ConversionRate_<goal_id>_<attribution_model> | The ratio of the number of converted sessions during which the specified goal was reached to the number of clicks. It might be greater than 100 because a single click can be the source of multiple sessions. The name of the field contains the goal ID and the name of the attribution model (the value of the AttributionModels parameter). For example, the ConversionRate_1234567_FC field contains the number of sessions that had a conversion for goal 1234567, when the session source is attributed using the “first click” model. If the request specifies multiple attribution models, the data is output separately for each model. The number of ConversionRate_<goal_id>_<attribution_model> fields for each attribution model corresponds to the number of goals specified in the Goals parameter. | ||||||||||||||||||||
Conversions | The number of conversions (according to Yandex Metrica data). If the request specified Yandex Metrica goals (the Goals parameter), the Conversions field is replaced with Conversions_<goal_id>_<attribution_model>. | ||||||||||||||||||||
Conversions_<goal_id>_<attribution_model> | Number of conversions during which this goal was reached. The name of the field contains the goal ID and the name of the attribution model (the value of the AttributionModels parameter). For example, the Conversions_1234567_FC field contains the number of sessions that had a conversion for goal 1234567, when the session source is attributed using the “first click” model. If the request specifies multiple attribution models, the data is output separately for each model. The number of Conversions_<goal_id>_<attribution_model> fields for each attribution model corresponds to the number of goals specified in the Goals parameter. Note. A single session may include conversions for multiple goals, so the total number of converted sessions might be less than the number of converted sessions for separate goals added together. | ||||||||||||||||||||
Cost | The cost of clicks. | ||||||||||||||||||||
CostPerConversion | The average cost of converted sessions (according to Yandex Metrica data): the ratio of the cost per click to the number of conversions. If the request specified Yandex Metrica goals (the Goals parameter), the CostPerConversion field is replaced with CostPerConversion_<goal_id>_<attribution_model>. | ||||||||||||||||||||
CostPerConversion_<goal_id>_<attribution_model> | The average cost of a conversion for the given goal. The name of the field contains the goal ID and the name of the attribution model (the value of the AttributionModels parameter). For example, the CostPerConversion_1234567_FC field contains the number of sessions that had a conversion for goal 1234567, when the session source is attributed using the “first click” model. If the request specifies multiple attribution models, the data is output separately for each model. The number of CostPerConversion_<goal_id>_<attribution_model> fields for each attribution model corresponds to the number of goals specified in the Goals parameter. | ||||||||||||||||||||
CPV | Average CPV, in rubles. | ||||||||||||||||||||
Criteria | Name or text of the targeting criteria:
The selection is grouped by CriteriaID implicitly. | ||||||||||||||||||||
CriteriaId | ID of the targeting criteria:
It's not shown in the report on campaigns created in the Campaign Wizard. | ||||||||||||||||||||
CriteriaType | The type of targeting criteria set by the advertiser:
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Criterion | The name or text of the targeting criteria set by the advertiser:
The selection is grouped by CriterionID implicitly. We recommend using this field instead of Criteria. | ||||||||||||||||||||
CriterionId | The ID of the targeting criteria set by the advertiser:
We recommend using this field instead of CriteriaId. It's not shown in the report on campaigns created in the Campaign Wizard. | ||||||||||||||||||||
CriterionType | The type of targeting criteria set by the advertiser:
We recommend using this field instead of CriteriaType. | ||||||||||||||||||||
Ctr | CTR as a percent. | ||||||||||||||||||||
Date | The data statistics are provided for, in the format YYYY-MM-DD. | ||||||||||||||||||||
Device | The type of device the ad was shown on: DESKTOP, MOBILE or TABLET. | ||||||||||||||||||||
ExternalNetworkName | The name of the ad exchange (SSP). | ||||||||||||||||||||
Gender | The user's gender: GENDER_MALE, GENDER_FEMALE or UNKNOWN. | ||||||||||||||||||||
GoalsRoi | Return on investment in advertising. Calculated as Up to two decimal places. If the request specified Yandex Metrica goals (the Goals parameter), the GoalsRoi field is replaced with GoalsRoi_<goal_id>_<attribution_model>. | ||||||||||||||||||||
GoalsRoi_<goal_id>_<attribution_model> | The return on investment in advertising for the given goal. Calculated as (Revenue_<goal_id>_<attribution_model> – Cost) / Cost The name of the field contains the goal ID and the name of the attribution model (the value of the AttributionModels parameter). For example, the GoalsRoi_1234567_FC field contains the ROI for goal 1234567, when the session source is attributed using the “first click” model. If the request specifies multiple attribution models, the data is output separately for each model. The number of GoalsRoi_<goal_id>_<attribution_model> fields for each attribution model corresponds to the number of goals specified in the Goals parameter. | ||||||||||||||||||||
ImpressionReach | Reach: the number of unique users who were shown a banner. Data is only available for display campaigns. Note. Don't add together the values for the report rows, because the same user might be counted in multiple rows. In particular, the number of unique users for the campaign might be less than the total number of unique users for separate ad groups. | ||||||||||||||||||||
Impressions | Number of impressions. | ||||||||||||||||||||
IncomeGrade | User income level:
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LocationOfPresenceId | ID of the region where the user is located. | ||||||||||||||||||||
LocationOfPresenceName | Name of the region where the user is located. | ||||||||||||||||||||
MatchedKeyword | The matched keyword:
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MatchType | Keyword match type:
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MobilePlatform | OS type: ANDROID, IOS, OTHER or UNKNOWN. | ||||||||||||||||||||
Month | Date of the start of the month, in the format YYYY-MM-DD. | ||||||||||||||||||||
Placement | Name of the site where the ad is being displayed. | ||||||||||||||||||||
Profit | Profit. Calculated as the total revenue for goals minus the cost of clicks. | ||||||||||||||||||||
Quarter | Date of the start of the quarter, in the format YYYY-MM-DD. | ||||||||||||||||||||
Query | The search query that triggered the ad. | ||||||||||||||||||||
Revenue | Revenue for goals. For priority goals, revenue is calculated based on the conversion values specified in the campaign settings. For other goals, it is calculated using Yandex Metrica data. If the request specified Yandex Metrica goals (the Goals parameter), the Revenue field is replaced with Revenue_<goal_id>_<attribution_model>. | ||||||||||||||||||||
Revenue_<goal_id>_<attribution_model> | Revenue for the given goal. The name of the field contains the goal ID and the name of the attribution model (the value of the AttributionModels parameter). For example, the Revenue_1234567_FC field contains the revenue for goal 1234567, when the session source is attributed using the “first click” model. If the request specifies multiple attribution models, the data is output separately for each model. The number of Revenue_<goal_id>_<attribution_model> fields for each attribution model corresponds to the number of goals specified in the Goals parameter. | ||||||||||||||||||||
RlAdjustmentId | ID of the retargeting list used for applying bid adjustments to the target audience. | ||||||||||||||||||||
Sessions | Number of sessions (according to Yandex Metrica data). For mobile app ads, the number of clicks is shown as the number of visits. | ||||||||||||||||||||
Slot | The ad display place:
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TargetingCategory | Targeting category:
Attention. This field is deprecated and will soon cease to be supported. The settings specified using the API are converted for the web interface as follows:
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TargetingLocationId | ID of the targeting region. If extended geotargeting is used, it may differ from the region of the user's location. See Geotargeting in the Help for Yandex.Direct. | ||||||||||||||||||||
TargetingLocationName | Name of the targeting region. | ||||||||||||||||||||
VideoComplete | Views to 100%. | ||||||||||||||||||||
VideoCompleteRate | Rate of 100% views. | ||||||||||||||||||||
VideoFirstQuartile | Views to 25%. | ||||||||||||||||||||
VideoFirstQuartileRate | Rate of 25% views. | ||||||||||||||||||||
VideoMidpoint | Views to 50%. | ||||||||||||||||||||
VideoMidpointRate | Rate of 50% views. | ||||||||||||||||||||
VideoThirdQuartile | Views to 75%. | ||||||||||||||||||||
VideoThirdQuartileRate | Rate of 75% views. | ||||||||||||||||||||
VideoViews | Views | ||||||||||||||||||||
VideoViewsRate | View rate, % | ||||||||||||||||||||
Week | Date of the start of the week (Monday), in the format YYYY-MM-DD. | ||||||||||||||||||||
WeightedCtr | Weighted CTR as a percent. Calculated as (Clicks / WeightedImpressions) × 100%. | ||||||||||||||||||||
WeightedImpressions | Weighted impressions. Each impression is counted with the weight TrafficVolume / 100, where TrafficVolume is the traffic volume from the position where an impression occurred. So WeightedImpressions = Impressions × AvgTrafficVolume / 100. | ||||||||||||||||||||
Year | Date of the start of the year, in the format YYYY-MM-DD. |
Field | Description | ||||||||||||||||||||
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AdFormat | Format of the ad impression:
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AdGroupId | ID of the ad group. It's not shown in the report on campaigns created in the Campaign Wizard. | ||||||||||||||||||||
AdGroupName | Name of the ad group. It's not shown in the report on campaigns created in the Campaign Wizard. | ||||||||||||||||||||
AdId | The ad ID. It's not shown in the report on campaigns created in the Campaign Wizard. | ||||||||||||||||||||
AdNetworkType | The type of advertising place where the ad is shown:
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Age | The user's age group: one of the values AGE_0_17, AGE_18_24, AGE_25_34, AGE_35_44, AGE_45, AGE_45_54, AGE_55 or UNKNOWN. Statistics for periods up through 21.08.2018 output the AGE_45 value, and after this date the values AGE_45_54 and AGE_55 are shown. The statistics for a period that includes 21.08.2018 might show some with the AGE_45 value and some with AGE_45_54 or AGE_55. | ||||||||||||||||||||
AvgClickPosition | Average position where the ad was clicked. Calculated using only clicks on the first page of Yandex search results. The top position is assigned the number 1. | ||||||||||||||||||||
AvgCpc | Average cost per click. | ||||||||||||||||||||
AvgCpm | Average price per thousand impressions. Data is only available for display campaigns. | ||||||||||||||||||||
AvgEffectiveBid | Average bid per click with all adjustments. Data is only available for pay-per-click campaigns. | ||||||||||||||||||||
AvgImpressionFrequency | Average impression frequency per user, up to two decimal places. Data is only available for display campaigns. | ||||||||||||||||||||
AvgImpressionPosition | Average display position of the ad. Calculated using only displays on the first page of Yandex search results. The top position is assigned the number 1. | ||||||||||||||||||||
AvgPageviews | The average session depth on the site: the number of pages viewed (according to Yandex Metrica data). | ||||||||||||||||||||
AvgTrafficVolume | The average volume of traffic from positions that had ad impressions. | ||||||||||||||||||||
AvgVideoCompleteCost | Average CPV for 100% completed, in rubles. | ||||||||||||||||||||
BounceRate | The percentage of bounces in the total number of sessions (according to Yandex Metrica data). | ||||||||||||||||||||
Bounces | The number of bounces (according to Yandex Metrica data). | ||||||||||||||||||||
CampaignId | The campaign ID. | ||||||||||||||||||||
CampaignName | The campaign name. | ||||||||||||||||||||
CampaignUrlPath | The URL specified in the ad campaign settings. | ||||||||||||||||||||
CampaignType | The type of campaign:
See the section Campaign type. | ||||||||||||||||||||
CarrierType | The type of connection:
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Clicks | The number of clicks. | ||||||||||||||||||||
ClickType | Which part of the ad was clicked by the user:
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ClientLogin | Username of the client's chief representative. | ||||||||||||||||||||
ConversionRate | The ratio of the number of converted sessions to the number of clicks, as a percentage (according to Yandex Metrica data). It might be greater than 100 because a single click can be the source of multiple sessions. If the request specified Yandex Metrica goals (the Goals parameter), the ConversionRate field is replaced with ConversionRate_<goal_id>_<attribution_model>. | ||||||||||||||||||||
ConversionRate_<goal_id>_<attribution_model> | The ratio of the number of converted sessions during which the specified goal was reached to the number of clicks. It might be greater than 100 because a single click can be the source of multiple sessions. The name of the field contains the goal ID and the name of the attribution model (the value of the AttributionModels parameter). For example, the ConversionRate_1234567_FC field contains the number of sessions that had a conversion for goal 1234567, when the session source is attributed using the “first click” model. If the request specifies multiple attribution models, the data is output separately for each model. The number of ConversionRate_<goal_id>_<attribution_model> fields for each attribution model corresponds to the number of goals specified in the Goals parameter. | ||||||||||||||||||||
Conversions | The number of conversions (according to Yandex Metrica data). If the request specified Yandex Metrica goals (the Goals parameter), the Conversions field is replaced with Conversions_<goal_id>_<attribution_model>. | ||||||||||||||||||||
Conversions_<goal_id>_<attribution_model> | Number of conversions during which this goal was reached. The name of the field contains the goal ID and the name of the attribution model (the value of the AttributionModels parameter). For example, the Conversions_1234567_FC field contains the number of sessions that had a conversion for goal 1234567, when the session source is attributed using the “first click” model. If the request specifies multiple attribution models, the data is output separately for each model. The number of Conversions_<goal_id>_<attribution_model> fields for each attribution model corresponds to the number of goals specified in the Goals parameter. Note. A single session may include conversions for multiple goals, so the total number of converted sessions might be less than the number of converted sessions for separate goals added together. | ||||||||||||||||||||
Cost | The cost of clicks. | ||||||||||||||||||||
CostPerConversion | The average cost of converted sessions (according to Yandex Metrica data): the ratio of the cost per click to the number of conversions. If the request specified Yandex Metrica goals (the Goals parameter), the CostPerConversion field is replaced with CostPerConversion_<goal_id>_<attribution_model>. | ||||||||||||||||||||
CostPerConversion_<goal_id>_<attribution_model> | The average cost of a conversion for the given goal. The name of the field contains the goal ID and the name of the attribution model (the value of the AttributionModels parameter). For example, the CostPerConversion_1234567_FC field contains the number of sessions that had a conversion for goal 1234567, when the session source is attributed using the “first click” model. If the request specifies multiple attribution models, the data is output separately for each model. The number of CostPerConversion_<goal_id>_<attribution_model> fields for each attribution model corresponds to the number of goals specified in the Goals parameter. | ||||||||||||||||||||
CPV | Average CPV, in rubles. | ||||||||||||||||||||
Criteria | Name or text of the targeting criteria:
The selection is grouped by CriteriaID implicitly. | ||||||||||||||||||||
CriteriaId | ID of the targeting criteria:
It's not shown in the report on campaigns created in the Campaign Wizard. | ||||||||||||||||||||
CriteriaType | The type of targeting criteria set by the advertiser:
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Criterion | The name or text of the targeting criteria set by the advertiser:
The selection is grouped by CriterionID implicitly. We recommend using this field instead of Criteria. | ||||||||||||||||||||
CriterionId | The ID of the targeting criteria set by the advertiser:
We recommend using this field instead of CriteriaId. It's not shown in the report on campaigns created in the Campaign Wizard. | ||||||||||||||||||||
CriterionType | The type of targeting criteria set by the advertiser:
We recommend using this field instead of CriteriaType. | ||||||||||||||||||||
Ctr | CTR as a percent. | ||||||||||||||||||||
Date | The data statistics are provided for, in the format YYYY-MM-DD. | ||||||||||||||||||||
Device | The type of device the ad was shown on: DESKTOP, MOBILE or TABLET. | ||||||||||||||||||||
ExternalNetworkName | The name of the ad exchange (SSP). | ||||||||||||||||||||
Gender | The user's gender: GENDER_MALE, GENDER_FEMALE or UNKNOWN. | ||||||||||||||||||||
GoalsRoi | Return on investment in advertising. Calculated as Up to two decimal places. If the request specified Yandex Metrica goals (the Goals parameter), the GoalsRoi field is replaced with GoalsRoi_<goal_id>_<attribution_model>. | ||||||||||||||||||||
GoalsRoi_<goal_id>_<attribution_model> | The return on investment in advertising for the given goal. Calculated as (Revenue_<goal_id>_<attribution_model> – Cost) / Cost The name of the field contains the goal ID and the name of the attribution model (the value of the AttributionModels parameter). For example, the GoalsRoi_1234567_FC field contains the ROI for goal 1234567, when the session source is attributed using the “first click” model. If the request specifies multiple attribution models, the data is output separately for each model. The number of GoalsRoi_<goal_id>_<attribution_model> fields for each attribution model corresponds to the number of goals specified in the Goals parameter. | ||||||||||||||||||||
ImpressionReach | Reach: the number of unique users who were shown a banner. Data is only available for display campaigns. Note. Don't add together the values for the report rows, because the same user might be counted in multiple rows. In particular, the number of unique users for the campaign might be less than the total number of unique users for separate ad groups. | ||||||||||||||||||||
Impressions | Number of impressions. | ||||||||||||||||||||
IncomeGrade | User income level:
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LocationOfPresenceId | ID of the region where the user is located. | ||||||||||||||||||||
LocationOfPresenceName | Name of the region where the user is located. | ||||||||||||||||||||
MatchedKeyword | The matched keyword:
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MatchType | Keyword match type:
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MobilePlatform | OS type: ANDROID, IOS, OTHER or UNKNOWN. | ||||||||||||||||||||
Month | Date of the start of the month, in the format YYYY-MM-DD. | ||||||||||||||||||||
Placement | Name of the site where the ad is being displayed. | ||||||||||||||||||||
Profit | Profit. Calculated as the total revenue for goals minus the cost of clicks. | ||||||||||||||||||||
Quarter | Date of the start of the quarter, in the format YYYY-MM-DD. | ||||||||||||||||||||
Query | The search query that triggered the ad. | ||||||||||||||||||||
Revenue | Revenue for goals. For priority goals, revenue is calculated based on the conversion values specified in the campaign settings. For other goals, it is calculated using Yandex Metrica data. If the request specified Yandex Metrica goals (the Goals parameter), the Revenue field is replaced with Revenue_<goal_id>_<attribution_model>. | ||||||||||||||||||||
Revenue_<goal_id>_<attribution_model> | Revenue for the given goal. The name of the field contains the goal ID and the name of the attribution model (the value of the AttributionModels parameter). For example, the Revenue_1234567_FC field contains the revenue for goal 1234567, when the session source is attributed using the “first click” model. If the request specifies multiple attribution models, the data is output separately for each model. The number of Revenue_<goal_id>_<attribution_model> fields for each attribution model corresponds to the number of goals specified in the Goals parameter. | ||||||||||||||||||||
RlAdjustmentId | ID of the retargeting list used for applying bid adjustments to the target audience. | ||||||||||||||||||||
Sessions | Number of sessions (according to Yandex Metrica data). For mobile app ads, the number of clicks is shown as the number of visits. | ||||||||||||||||||||
Slot | The ad display place:
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TargetingCategory | Targeting category:
Attention. This field is deprecated and will soon cease to be supported. The settings specified using the API are converted for the web interface as follows:
| ||||||||||||||||||||
TargetingLocationId | ID of the targeting region. If extended geotargeting is used, it may differ from the region of the user's location. See Geotargeting in the Help for Yandex.Direct. | ||||||||||||||||||||
TargetingLocationName | Name of the targeting region. | ||||||||||||||||||||
VideoComplete | Views to 100%. | ||||||||||||||||||||
VideoCompleteRate | Rate of 100% views. | ||||||||||||||||||||
VideoFirstQuartile | Views to 25%. | ||||||||||||||||||||
VideoFirstQuartileRate | Rate of 25% views. | ||||||||||||||||||||
VideoMidpoint | Views to 50%. | ||||||||||||||||||||
VideoMidpointRate | Rate of 50% views. | ||||||||||||||||||||
VideoThirdQuartile | Views to 75%. | ||||||||||||||||||||
VideoThirdQuartileRate | Rate of 75% views. | ||||||||||||||||||||
VideoViews | Views | ||||||||||||||||||||
VideoViewsRate | View rate, % | ||||||||||||||||||||
Week | Date of the start of the week (Monday), in the format YYYY-MM-DD. | ||||||||||||||||||||
WeightedCtr | Weighted CTR as a percent. Calculated as (Clicks / WeightedImpressions) × 100%. | ||||||||||||||||||||
WeightedImpressions | Weighted impressions. Each impression is counted with the weight TrafficVolume / 100, where TrafficVolume is the traffic volume from the position where an impression occurred. So WeightedImpressions = Impressions × AvgTrafficVolume / 100. | ||||||||||||||||||||
Year | Date of the start of the year, in the format YYYY-MM-DD. |