add

Creates a portfolio strategy.

  1. Request
  2. Response

Request

Request structure in JSON format:


    "params" : { /* required */
        "Strategies" : [{ /* required */
            "AttributionModel" : ("LC"|"LSC"|"FC"|"LYDC"|"LSCCD"|"FCCD"|"LYDCCD"),
            "Name" : (string) /* required */,
            "CounterIds" : {
                "Items" : [ (long) ] /* required */
            },
            "PriorityGoals" : {
                "Items" : [{ /* required */
                    "GoalId" : (long) /* required */,
                    "Value" : (long) /* required */,
                    "IsMetrikaSourceOfValue" : ("YES"|"NO")
                } ]
            },
            "WbMaximumClicks" : {
                "WeeklySpendLimit" : (long) /* required */,
                "CustomPeriodBudget": {
                  "SpendLimit": (long),
                  "StartDate": (string),
                  "EndDate": (string),
                  "AutoContinue": ("YES" | "NO")
                },
                "BidCeiling" : (long)
            },
            "WbMaximumConversionRate" : {
                "WeeklySpendLimit" : (long) /* required */,
                "CustomPeriodBudget": {
                  "SpendLimit": (long),
                  "StartDate": (string),
                  "EndDate": (string),
                  "AutoContinue": ("YES" | "NO")
                },
                "BidCeiling" : (long),
                "GoalId" : (long) /* required */
            },
            "AverageCpc" : {
                "AverageCpc" : (long) /* required */,
                "WeeklySpendLimit" : (long),
                "CustomPeriodBudget": {
                  "SpendLimit": (long),
                  "StartDate": (string),
                  "EndDate": (string),
                  "AutoContinue": ("YES" | "NO")
                },
            },
            "AverageCpa" : {
                "AverageCpa" : (long) /* required */,
                "GoalId" : (long) /* required */,
                "WeeklySpendLimit" : (long),
                "CustomPeriodBudget": {
                  "SpendLimit": (long),
                  "StartDate": (string),
                  "EndDate": (string),
                  "AutoContinue": ("YES" | "NO")
                },
                "BidCeiling" : (long),
                "ExplorationBudget" : {
                  "MinimumExplorationBudget" : (long) /* required */,
                  "IsMinimumExplorationBudgetCustom" : ("YES") /* required */
                }
            },
            "PayForConversion" : {
                "Cpa" : (long) /* required */,
                "GoalId" : (long) /* required */,
                "WeeklySpendLimit" : (long),
                "CustomPeriodBudget": {
                  "SpendLimit": (long),
                  "StartDate": (string),
                  "EndDate": (string),
                  "AutoContinue": ("YES" | "NO")
                },
            },
            "AverageCpaPerCampaign" : {
                "AverageCpa" : (long) /* required */,
                "GoalId" : (long) /* required */,
                "WeeklySpendLimit" : (long),
                "CustomPeriodBudget": {
                  "SpendLimit": (long),
                  "StartDate": (string),
                  "EndDate": (string),
                  "AutoContinue": ("YES" | "NO")
                },
                "BidCeiling" : (long),
                "ExplorationBudget" : {
                  "MinimumExplorationBudget" : (long) /* required */,
                  "IsMinimumExplorationBudgetCustom" : ("YES") /* required */
                }
            },
            "PayForConversionPerCampaign" : {
                "Cpa" : (long) /* required */,
                "GoalId" : (long) /* required */,
                "WeeklySpendLimit" : (long),
                "CustomPeriodBudget": {
                  "SpendLimit": (long),
                  "StartDate": (string),
                  "EndDate": (string),
                  "AutoContinue": ("YES" | "NO")
                },
            },
            "PayForConversionPerFilter" : {
                "Cpa" : (long) /* required */,
                "GoalId" : (long) /* required */,
                "WeeklySpendLimit" : (long),
                "CustomPeriodBudget": {
                  "SpendLimit": (long),
                  "StartDate": (string),
                  "EndDate": (string),
                  "AutoContinue": ("YES" | "NO")
                },
            },
            "AverageCpaPerFilter" : {
                "FilterAverageCpa" : (long) /* required */,
                "GoalId" : (long) /* required */,
                "WeeklySpendLimit" : (long),
                "CustomPeriodBudget": {
                  "SpendLimit": (long),
                  "StartDate": (string),
                  "EndDate": (string),
                  "AutoContinue": ("YES" | "NO")
                },
                "BidCeiling" : (long),
                "ExplorationBudget" : {
                  "MinimumExplorationBudget" : (long) /* required */,
                  "IsMinimumExplorationBudgetCustom" : ("YES") /* required */
                }
            },
            "AverageCpcPerCampaign" : {
                "AverageCpc" : (long) /* required */,
                "WeeklySpendLimit" : (long),
                "CustomPeriodBudget": {
                  "SpendLimit": (long),
                  "StartDate": (string),
                  "EndDate": (string),
                  "AutoContinue": ("YES" | "NO")
                },
                "BidCeiling" : (long)
            },
            "AverageCpcPerFilter" : {
                "FilterAverageCpc" : (long),
                "WeeklySpendLimit" : (long),
                "CustomPeriodBudget": {
                  "SpendLimit": (long),
                  "StartDate": (string),
                  "EndDate": (string),
                  "AutoContinue": ("YES" | "NO")
                },
                "BidCeiling" : (long)
            },
            "AverageCrr" : {
                "Crr" : (integer) /* required */,
                "GoalId" : (long) /* required */,
                "WeeklySpendLimit" : (long),
                "CustomPeriodBudget": {
                  "SpendLimit": (long),
                  "StartDate": (string),
                  "EndDate": (string),
                  "AutoContinue": ("YES" | "NO")
                },
                "ExplorationBudget" : {
                  "MinimumExplorationBudget" : (long) /* required */,
                  "IsMinimumExplorationBudgetCustom" : ("YES") /* required */
                }
            },
            "PayForConversionCrr" : {
                "Crr" : (integer) /* required */,
                "GoalId" : (long) /* required */,
                "WeeklySpendLimit" : (long),
                "CustomPeriodBudget": {
                  "SpendLimit": (long),
                  "StartDate": (string),
                  "EndDate": (string),
                  "AutoContinue": ("YES" | "NO")
                },
            }
        } ]
    }
 
Parameter Type Description Required
Params structure (for JSON) / AddRequest structure (for SOAP)
Strategies array for StrategiesAddItem Portfolio strategy Yes
StrategiesAddItem structure
AttributionModel AttributionModelEnum

The attribution model used for optimizing conversions (see Attribution model in the Help for Yandex Direct).

Possible values:

  • FC — First click.
  • LC — Last click.
  • LSC — Last significant (non-direct) click.
  • LYDC — Last click from Yandex Direct.
  • LSCCD — Last significant (non-direct) cross-device click.
  • FCCD — First cross-device click.
  • LYDCCD — Last Yandex Direct cross-device click.

The default value is LYDC.

No
Name String

Portfolio strategy name.

Yes
CounterIds ArrayOfInteger The IDs of Yandex Metrica tags installed on the advertiser's site (see Yandex Metrica: advertising campaign efficiency evaluation in the Help for Yandex Direct). No
PriorityGoals PriorityGoalsArray

Priority goals for automatic bid adjustments.

If the array is omitted, automatic bid adjustments are used for obtaining the maximum number of engaged sessions (see Engaged session figures in the Help for Yandex Direct).

You can't add more than 30 priority goals.

No
WbMaximumClicks StrategyMaximumClicksAdd Parameters of the Optimize clicks strategy. Limit by weekly budget. No
WbMaximumConversionRate StrategyMaximumConversionRateAdd Parameters of the Optimize conversions strategy without specifying the average CPA. No
AverageCpc StrategyAverageCpcAdd Parameters of the Optimize clicks strategy. Limit by average CPC. No
AverageCpa StrategyAverageCpaAdd Parameters of the Optimize conversions strategy and keep the average CPA. No
PayForConversion StrategyPayForConversionAdd Parameters of the Optimizing conversions strategy. Pay per conversion. No
AverageCpaPerCampaign StrategyAverageCpaPerCampaignAdd Parameters of the Optimizing the number of conversions strategy with CPA for the entire campaign. No
PayForConversionPerCampaign StrategyPayForConversionPerCampaignAdd Parameters of the Optimizing the number of conversions strategy, pay per conversion. No
PayForConversionPerFilter StrategyPayForConversionPerFilterAdd Parameters of the Optimizing the number of conversions strategy, pay per conversion. No
AverageCpaPerFilter StrategyAverageCpaPerFilterAdd Parameters of the Optimizing the number of conversions strategy with CPA for each filter. No
AverageCpcPerCampaign StrategyAverageCpcPerCampaignAdd Parameters of the Optimizing the number of clicks strategy with CPC for the entire campaign. No
AverageCpcPerFilter StrategyAverageCpcPerFilterAdd Parameters of the Optimizing the number of clicks strategy with CPC for each filter. No
AverageCrr StrategyAverageCrrAdd Strategy parameters Optimize cost revenue ratio, maintain average cost revenue ratio No
PayForConversionCrr StrategyPayForConversionCrrAdd Parameters of the Optimize cost revenue ratio strategy. Pay per conversion. No
PriorityGoalsArray structure
Items array of PriorityGoalsItem A set of priority goals and corresponding conversion values. Yes
PriorityGoalsItem structure
GoalId long

ID of a Yandex Metrica goal to prioritize when automatically adjusting bids. For more information about goals, see Goals and conversions in the Help for Yandex Metrica.

To get the list of goals, use the GetStatGoals method in version 4 or Live 4 of the API.

A value of 12 corresponds to the goal “Engaged sessions”.

Yes
Value long The conversion value is a monetary estimation of the advertiser's profit when when the goal is completed, in the advertiser's currency, multiplied by 1,000,000. The higher the conversion value, the higher the priority to achieve conversions for this goal. Yes
IsMetrikaSourceOfValue YesNoEnum Priority goal value source: Yandex Metrica goal. The YES value is only used for strategies with an ad revenue ratio. If the BiddingStrategyType parameter is set to AVERAGE_CRR or PAY_FOR_CONVERSION_CRR
StrategyMaximumClicksAdd structure
WeeklySpendLimit long

The weekly budget in the advertiser's currency, multiplied by 1,000,000.

The minimum weekly budget for each currency is listed in the currency reference. To get the list of currencies, use the Dictionaries.get method.

Yes
CustomPeriodBudget CustomPeriodBudget

Budget for a custom period. For more information, see Yandex Direct Help.

When creating a campaign, you can't specify both this parameter and WeeklySpendLimit.

No
BidCeiling long

The maximum bid in the advertiser's currency, multiplied by 1,000,000.

The minimum and maximum bid for each currency is listed in the currency reference. To get the list of currencies, use the Dictionaries.get method.

Note. We don't recommend setting the maximum bid, as this may reduce the effectiveness of the strategy.
No
StrategyMaximumConversionRateAdd structure
WeeklySpendLimit long

The weekly budget in the advertiser's currency, multiplied by 1,000,000.

The minimum weekly budget for each currency is listed in the currency reference. To get the list of currencies, use the Dictionaries.get method.

Yes
CustomPeriodBudget CustomPeriodBudget

Budget for a custom period. For more information, see Yandex Direct Help.

When creating a campaign, you can't specify both this parameter and WeeklySpendLimit.

No
BidCeiling long

The maximum bid in the advertiser's currency, multiplied by 1,000,000.

The minimum and maximum bid for each currency is listed in the currency reference. To get the list of currencies, use the Dictionaries.get method.

Note. We don't recommend setting the maximum bid, as this may reduce the effectiveness of the strategy.
No
GoalId long

ID of a Yandex Metrica goal. For more information about goals, see Goals and conversions in the Help for Yandex Metrica.

The value 13 indicates priority goals. Allowed if the PriorityGoals array specifies at least one goal that is different from engaged sessions.

To get the list of goals, use the GetStatGoals method in version 4 or Live 4 of the API.

Yes
StrategyAverageCpcAdd structure
AverageCpc long

The average CPC in the advertiser's currency, multiplied by 1,000,000.

The minimum value for the average cost is listed by currency in the currency reference. To get the list of currencies, use the Dictionaries.get method.

Yes
WeeklySpendLimit long

The weekly budget in the advertiser's currency, multiplied by 1,000,000.

The minimum weekly budget for each currency is listed in the currency reference. To get the list of currencies, use the Dictionaries.get method.

No
CustomPeriodBudget CustomPeriodBudget

Budget for a custom period. For more information, see Yandex Direct Help.

When creating a campaign, you can't specify both this parameter and WeeklySpendLimit.

No
StrategyAverageCpaAdd structure
AverageCpa long

The average cost of a conversion (CPA) in the advertiser's currency, multiplied by 1,000,000.

The minimum value for the average cost is listed by currency in the currency reference. To get the list of currencies, use the Dictionaries.get method.

Yes
WeeklySpendLimit long

The weekly budget in the advertiser's currency, multiplied by 1,000,000.

The minimum weekly budget for each currency is listed in the currency reference. To get the list of currencies, use the Dictionaries.get method.

No
CustomPeriodBudget CustomPeriodBudget

Budget for a custom period. For more information, see Yandex Direct Help.

When creating a campaign, you can't specify both this parameter and WeeklySpendLimit.

No
GoalId long

ID of a Yandex Metrica goal. For more information about goals, see Goals and conversions in the Help for Yandex Metrica.

To get the list of goals, use the GetStatGoals method in version 4 or Live 4 of the API.

Yes
BidCeiling long

The maximum bid in the advertiser's currency, multiplied by 1,000,000.

The minimum and maximum bid for each currency is listed in the currency reference. To get the list of currencies, use the Dictionaries.get method.

Note. We don't recommend setting the maximum bid, as this may reduce the effectiveness of the strategy.
No
ExplorationBudget ExplorationBudget

Minimum budget. Read more in Yandex Direct Help.

If the field is omitted, a default value is set for the strategy (it's calculated based on the strategy settings).

To set a custom minimum budget, use the MinimumExplorationBudget parameter and set IsMinimumExplorationBudgetCustom="YES".

If IsMinimumExplorationBudgetCustom is NO, the operation raises an error.

No
StrategyAverageCpaPerCampaignAdd structure
AverageCpa long

The average cost of a conversion (CPA) in the advertiser's currency, multiplied by 1,000,000.

The minimum value for the average cost is listed by currency in the currency reference. To get the list of currencies, use the Dictionaries.get method.

Yes
GoalId long

ID of a Yandex Metrica goal. For more information about goals, see Goals and conversions in the Help for Yandex Metrica.

To get the list of goals, use the GetStatGoals method in version 4 or Live 4 of the API.

Yes
WeeklySpendLimit long

The weekly budget in the advertiser's currency, multiplied by 1,000,000.

The minimum weekly budget for each currency is listed in the currency reference. To get the list of currencies, use the Dictionaries.get method.

No
CustomPeriodBudget CustomPeriodBudget

Budget for a custom period. For more information, see Yandex Direct Help.

When creating a campaign, you can't specify both this parameter and WeeklySpendLimit.

No
BidCeiling long

The maximum bid in the advertiser's currency, multiplied by 1,000,000.

The minimum and maximum bid for each currency is listed in the currency reference. To get the list of currencies, use the Dictionaries.get method.

Note. We don't recommend setting the maximum bid, as this may reduce the effectiveness of the strategy.
No
ExplorationBudget ExplorationBudget

Minimum budget. Read more in Yandex Direct Help.

If the field is omitted, a default value is set for the strategy (it's calculated based on the strategy settings).

To set a custom minimum budget, use the MinimumExplorationBudget parameter and set IsMinimumExplorationBudgetCustom="YES".

If IsMinimumExplorationBudgetCustom is NO, the operation raises an error.

No
StrategyPayForConversionPerCampaignAdd structure
Cpa long

Cost of a conversion (CPA) in the advertiser's currency, multiplied by 1,000,000.

The minimum and maximum CPA values are listed by currency in the currency reference. To get the list of currencies, use the Dictionaries.get method.

Yes
GoalId long

ID of a Yandex Metrica goal. For more information about goals, see Goals and conversions in the Help for Yandex Metrica.

To get the list of goals, use the GetStatGoals method in version 4 or Live 4 of the API.

Yes
WeeklySpendLimit long

The weekly budget in the advertiser's currency, multiplied by 1,000,000.

The minimum weekly budget for each currency must be at least the value of the Cpaparameter, multiplied by 20. To get the list of currencies, use the Dictionaries.get method.

No
CustomPeriodBudget CustomPeriodBudget

Budget for a custom period. For more information, see Yandex Direct Help.

When creating a campaign, you can't specify both this parameter and WeeklySpendLimit.

No
StrategyPayForConversionPerFilterAdd structure
Cpa long

Cost of a conversion (CPA) in the advertiser's currency, multiplied by 1,000,000.

The minimum and maximum CPA values are listed by currency in the currency reference. To get the list of currencies, use the Dictionaries.get method.

Yes
GoalId long

ID of a Yandex Metrica goal. For more information about goals, see Goals and conversions in the Help for Yandex Metrica.

To get the list of goals, use the GetStatGoals method in version 4 or Live 4 of the API.

Yes
WeeklySpendLimit long

The weekly budget in the advertiser's currency, multiplied by 1,000,000.

The minimum weekly budget for each currency must be at least the value of the Cpaparameter, multiplied by 20. To get the list of currencies, use the Dictionaries.get method.

No
CustomPeriodBudget CustomPeriodBudget

Budget for a custom period. For more information, see Yandex Direct Help.

When creating a campaign, you can't specify both this parameter and WeeklySpendLimit.

No
StrategyAverageCpaPerFilterAdd structure
FilterAverageCpa long

The average cost of a conversion for each filter by default in the advertiser's currency, multiplied by 1,000,000.

The minimum value for the average cost is listed by currency in the currency reference. To get the list of currencies, use the Dictionaries.get method.

Yes
GoalId long

ID of a Yandex Metrica goal. For more information about goals, see Goals and conversions in the Help for Yandex Metrica.

To get the list of goals, use the GetStatGoals method in version 4 or Live 4 of the API.

Yes
WeeklySpendLimit long

The weekly budget in the advertiser's currency, multiplied by 1,000,000.

The minimum weekly budget for each currency is listed in the currency reference. To get the list of currencies, use the Dictionaries.get method.

No
CustomPeriodBudget CustomPeriodBudget

Budget for a custom period. For more information, see Yandex Direct Help.

When creating a campaign, you can't specify both this parameter and WeeklySpendLimit.

No
BidCeiling long

The maximum bid in the advertiser's currency, multiplied by 1,000,000.

The minimum and maximum bid for each currency is listed in the currency reference. To get the list of currencies, use the Dictionaries.get method.

Note. We don't recommend setting the maximum bid, as this may reduce the effectiveness of the strategy.
No
ExplorationBudget ExplorationBudget

Minimum budget. Read more in Yandex Direct Help.

If the field is omitted, a default value is set for the strategy (it's calculated based on the strategy settings).

To set a custom minimum budget, use the MinimumExplorationBudget parameter and set IsMinimumExplorationBudgetCustom="YES".

If IsMinimumExplorationBudgetCustom is NO, the operation raises an error.

No
StrategyAverageCpcPerCampaignAdd structure
AverageCpc long

The average CPC in the advertiser's currency, multiplied by 1,000,000.

The minimum value for the average cost is listed by currency in the currency reference. To get the list of currencies, use the Dictionaries.get method.

Yes
WeeklySpendLimit long

The weekly budget in the advertiser's currency, multiplied by 1,000,000.

The minimum weekly budget for each currency is listed in the currency reference. To get the list of currencies, use the Dictionaries.get method.

No
CustomPeriodBudget CustomPeriodBudget

Budget for a custom period. For more information, see Yandex Direct Help.

When creating a campaign, you can't specify both this parameter and WeeklySpendLimit.

No
BidCeiling long

The maximum bid in the advertiser's currency, multiplied by 1,000,000.

The minimum and maximum bid for each currency is listed in the currency reference. To get the list of currencies, use the Dictionaries.get method.

Note. We don't recommend setting the maximum bid, as this may reduce the effectiveness of the strategy.
No
StrategyAverageCpcPerFilterAdd structure
FilterAverageCpc long Yes
WeeklySpendLimit long

The weekly budget in the advertiser's currency, multiplied by 1,000,000.

The minimum weekly budget for each currency is listed in the currency reference. To get the list of currencies, use the Dictionaries.get method.

No
CustomPeriodBudget CustomPeriodBudget

Budget for a custom period. For more information, see Yandex Direct Help.

When creating a campaign, you can't specify both this parameter and WeeklySpendLimit.

No
BidCeiling long

The maximum bid in the advertiser's currency, multiplied by 1,000,000.

The minimum and maximum bid for each currency is listed in the currency reference. To get the list of currencies, use the Dictionaries.get method.

Note. We don't recommend setting the maximum bid, as this may reduce the effectiveness of the strategy.
No
StrategyAverageCrrAdd structure
Crr int

Average cost revenue ratio.

Yes
GoalId long

ID of a Yandex Metrica goal. For more information about goals, see Goals and conversions in the Help for Yandex Metrica.

To get the list of goals, use the GetStatGoals method in version 4 or Live 4 of the API.

Yes
WeeklySpendLimit long

The weekly budget in the advertiser's currency, multiplied by 1,000,000.

The minimum weekly budget for each currency is listed in the currency reference. To get the list of currencies, use the Dictionaries.get method.

No
CustomPeriodBudget CustomPeriodBudget

Budget for a custom period. For more information, see Yandex Direct Help.

When creating a campaign, you can't specify both this parameter and WeeklySpendLimit.

No
ExplorationBudget ExplorationBudget

Minimum budget. Read more in Yandex Direct Help.

If the field is omitted, a default value is set for the strategy (it's calculated based on the strategy settings).

To set a custom minimum budget, use the MinimumExplorationBudget parameter and set IsMinimumExplorationBudgetCustom="YES".

If IsMinimumExplorationBudgetCustom is NO, the operation raises an error.

No
StrategyPayForConversionAdd structure
Cpa long

Cost of a conversion (CPA) in the advertiser's currency, multiplied by 1,000,000.

The minimum and maximum CPA values are listed by currency in the currency reference. To get the list of currencies, use the Dictionaries.get method.

Yes
GoalId long

ID of a Yandex Metrica goal. For more information about goals, see Goals and conversions in the Help for Yandex Metrica.

To get the list of goals, use the GetStatGoals method in version 4 or Live 4 of the API.

Yes
WeeklySpendLimit long

The weekly budget in the advertiser's currency, multiplied by 1,000,000.

The minimum weekly budget for each currency must be at least the value of the Cpaparameter, multiplied by 20. To get the list of currencies, use the Dictionaries.get method.

No
CustomPeriodBudget CustomPeriodBudget

Budget for a custom period. For more information, see Yandex Direct Help.

When creating a campaign, you can't specify both this parameter and WeeklySpendLimit.

No
StrategyPayForConversionCrrAdd structure
Crr int

Average cost revenue ratio.

Yes
GoalId long

ID of a Yandex Metrica goal. For more information about goals, see Goals and conversions in the Help for Yandex Metrica.

To get the list of goals, use the GetStatGoals method in version 4 or Live 4 of the API.

Yes
WeeklySpendLimit long

The weekly budget in the advertiser's currency, multiplied by 1,000,000.

The minimum weekly budget for each currency is listed in the currency reference. To get the list of currencies, use the Dictionaries.get method.

No
CustomPeriodBudget CustomPeriodBudget

Budget for a custom period. For more information, see Yandex Direct Help.

When creating a campaign, you can't specify both this parameter and WeeklySpendLimit.

No
ExplorationBudget structure
MinimumExplorationBudget long

Minimum budget value.

Acceptable value: between 0 and the weekly budget (if set).

Yes, if the request includes the ExplorationBudget structure.
IsMinimumExplorationBudgetCustom YesNoEnum A flag indicating a custom minimum budget. Yes, if the request includes the ExplorationBudget structure.
CustomPeriodBudget structure
SpendLimit long

Budget size for a custom period.

Yes
StartDate string

Start of the budget period.

Yes
EndDate string End of the budget period. Yes
AutoContinue YesNoEnum Flag to autocontinue the budget period. Yes
Parameter Type Description Required
Params structure (for JSON) / AddRequest structure (for SOAP)
Strategies array for StrategiesAddItem Portfolio strategy Yes
StrategiesAddItem structure
AttributionModel AttributionModelEnum

The attribution model used for optimizing conversions (see Attribution model in the Help for Yandex Direct).

Possible values:

  • FC — First click.
  • LC — Last click.
  • LSC — Last significant (non-direct) click.
  • LYDC — Last click from Yandex Direct.
  • LSCCD — Last significant (non-direct) cross-device click.
  • FCCD — First cross-device click.
  • LYDCCD — Last Yandex Direct cross-device click.

The default value is LYDC.

No
Name String

Portfolio strategy name.

Yes
CounterIds ArrayOfInteger The IDs of Yandex Metrica tags installed on the advertiser's site (see Yandex Metrica: advertising campaign efficiency evaluation in the Help for Yandex Direct). No
PriorityGoals PriorityGoalsArray

Priority goals for automatic bid adjustments.

If the array is omitted, automatic bid adjustments are used for obtaining the maximum number of engaged sessions (see Engaged session figures in the Help for Yandex Direct).

You can't add more than 30 priority goals.

No
WbMaximumClicks StrategyMaximumClicksAdd Parameters of the Optimize clicks strategy. Limit by weekly budget. No
WbMaximumConversionRate StrategyMaximumConversionRateAdd Parameters of the Optimize conversions strategy without specifying the average CPA. No
AverageCpc StrategyAverageCpcAdd Parameters of the Optimize clicks strategy. Limit by average CPC. No
AverageCpa StrategyAverageCpaAdd Parameters of the Optimize conversions strategy and keep the average CPA. No
PayForConversion StrategyPayForConversionAdd Parameters of the Optimizing conversions strategy. Pay per conversion. No
AverageCpaPerCampaign StrategyAverageCpaPerCampaignAdd Parameters of the Optimizing the number of conversions strategy with CPA for the entire campaign. No
PayForConversionPerCampaign StrategyPayForConversionPerCampaignAdd Parameters of the Optimizing the number of conversions strategy, pay per conversion. No
PayForConversionPerFilter StrategyPayForConversionPerFilterAdd Parameters of the Optimizing the number of conversions strategy, pay per conversion. No
AverageCpaPerFilter StrategyAverageCpaPerFilterAdd Parameters of the Optimizing the number of conversions strategy with CPA for each filter. No
AverageCpcPerCampaign StrategyAverageCpcPerCampaignAdd Parameters of the Optimizing the number of clicks strategy with CPC for the entire campaign. No
AverageCpcPerFilter StrategyAverageCpcPerFilterAdd Parameters of the Optimizing the number of clicks strategy with CPC for each filter. No
AverageCrr StrategyAverageCrrAdd Strategy parameters Optimize cost revenue ratio, maintain average cost revenue ratio No
PayForConversionCrr StrategyPayForConversionCrrAdd Parameters of the Optimize cost revenue ratio strategy. Pay per conversion. No
PriorityGoalsArray structure
Items array of PriorityGoalsItem A set of priority goals and corresponding conversion values. Yes
PriorityGoalsItem structure
GoalId long

ID of a Yandex Metrica goal to prioritize when automatically adjusting bids. For more information about goals, see Goals and conversions in the Help for Yandex Metrica.

To get the list of goals, use the GetStatGoals method in version 4 or Live 4 of the API.

A value of 12 corresponds to the goal “Engaged sessions”.

Yes
Value long The conversion value is a monetary estimation of the advertiser's profit when when the goal is completed, in the advertiser's currency, multiplied by 1,000,000. The higher the conversion value, the higher the priority to achieve conversions for this goal. Yes
IsMetrikaSourceOfValue YesNoEnum Priority goal value source: Yandex Metrica goal. The YES value is only used for strategies with an ad revenue ratio. If the BiddingStrategyType parameter is set to AVERAGE_CRR or PAY_FOR_CONVERSION_CRR
StrategyMaximumClicksAdd structure
WeeklySpendLimit long

The weekly budget in the advertiser's currency, multiplied by 1,000,000.

The minimum weekly budget for each currency is listed in the currency reference. To get the list of currencies, use the Dictionaries.get method.

Yes
CustomPeriodBudget CustomPeriodBudget

Budget for a custom period. For more information, see Yandex Direct Help.

When creating a campaign, you can't specify both this parameter and WeeklySpendLimit.

No
BidCeiling long

The maximum bid in the advertiser's currency, multiplied by 1,000,000.

The minimum and maximum bid for each currency is listed in the currency reference. To get the list of currencies, use the Dictionaries.get method.

Note. We don't recommend setting the maximum bid, as this may reduce the effectiveness of the strategy.
No
StrategyMaximumConversionRateAdd structure
WeeklySpendLimit long

The weekly budget in the advertiser's currency, multiplied by 1,000,000.

The minimum weekly budget for each currency is listed in the currency reference. To get the list of currencies, use the Dictionaries.get method.

Yes
CustomPeriodBudget CustomPeriodBudget

Budget for a custom period. For more information, see Yandex Direct Help.

When creating a campaign, you can't specify both this parameter and WeeklySpendLimit.

No
BidCeiling long

The maximum bid in the advertiser's currency, multiplied by 1,000,000.

The minimum and maximum bid for each currency is listed in the currency reference. To get the list of currencies, use the Dictionaries.get method.

Note. We don't recommend setting the maximum bid, as this may reduce the effectiveness of the strategy.
No
GoalId long

ID of a Yandex Metrica goal. For more information about goals, see Goals and conversions in the Help for Yandex Metrica.

The value 13 indicates priority goals. Allowed if the PriorityGoals array specifies at least one goal that is different from engaged sessions.

To get the list of goals, use the GetStatGoals method in version 4 or Live 4 of the API.

Yes
StrategyAverageCpcAdd structure
AverageCpc long

The average CPC in the advertiser's currency, multiplied by 1,000,000.

The minimum value for the average cost is listed by currency in the currency reference. To get the list of currencies, use the Dictionaries.get method.

Yes
WeeklySpendLimit long

The weekly budget in the advertiser's currency, multiplied by 1,000,000.

The minimum weekly budget for each currency is listed in the currency reference. To get the list of currencies, use the Dictionaries.get method.

No
CustomPeriodBudget CustomPeriodBudget

Budget for a custom period. For more information, see Yandex Direct Help.

When creating a campaign, you can't specify both this parameter and WeeklySpendLimit.

No
StrategyAverageCpaAdd structure
AverageCpa long

The average cost of a conversion (CPA) in the advertiser's currency, multiplied by 1,000,000.

The minimum value for the average cost is listed by currency in the currency reference. To get the list of currencies, use the Dictionaries.get method.

Yes
WeeklySpendLimit long

The weekly budget in the advertiser's currency, multiplied by 1,000,000.

The minimum weekly budget for each currency is listed in the currency reference. To get the list of currencies, use the Dictionaries.get method.

No
CustomPeriodBudget CustomPeriodBudget

Budget for a custom period. For more information, see Yandex Direct Help.

When creating a campaign, you can't specify both this parameter and WeeklySpendLimit.

No
GoalId long

ID of a Yandex Metrica goal. For more information about goals, see Goals and conversions in the Help for Yandex Metrica.

To get the list of goals, use the GetStatGoals method in version 4 or Live 4 of the API.

Yes
BidCeiling long

The maximum bid in the advertiser's currency, multiplied by 1,000,000.

The minimum and maximum bid for each currency is listed in the currency reference. To get the list of currencies, use the Dictionaries.get method.

Note. We don't recommend setting the maximum bid, as this may reduce the effectiveness of the strategy.
No
ExplorationBudget ExplorationBudget

Minimum budget. Read more in Yandex Direct Help.

If the field is omitted, a default value is set for the strategy (it's calculated based on the strategy settings).

To set a custom minimum budget, use the MinimumExplorationBudget parameter and set IsMinimumExplorationBudgetCustom="YES".

If IsMinimumExplorationBudgetCustom is NO, the operation raises an error.

No
StrategyAverageCpaPerCampaignAdd structure
AverageCpa long

The average cost of a conversion (CPA) in the advertiser's currency, multiplied by 1,000,000.

The minimum value for the average cost is listed by currency in the currency reference. To get the list of currencies, use the Dictionaries.get method.

Yes
GoalId long

ID of a Yandex Metrica goal. For more information about goals, see Goals and conversions in the Help for Yandex Metrica.

To get the list of goals, use the GetStatGoals method in version 4 or Live 4 of the API.

Yes
WeeklySpendLimit long

The weekly budget in the advertiser's currency, multiplied by 1,000,000.

The minimum weekly budget for each currency is listed in the currency reference. To get the list of currencies, use the Dictionaries.get method.

No
CustomPeriodBudget CustomPeriodBudget

Budget for a custom period. For more information, see Yandex Direct Help.

When creating a campaign, you can't specify both this parameter and WeeklySpendLimit.

No
BidCeiling long

The maximum bid in the advertiser's currency, multiplied by 1,000,000.

The minimum and maximum bid for each currency is listed in the currency reference. To get the list of currencies, use the Dictionaries.get method.

Note. We don't recommend setting the maximum bid, as this may reduce the effectiveness of the strategy.
No
ExplorationBudget ExplorationBudget

Minimum budget. Read more in Yandex Direct Help.

If the field is omitted, a default value is set for the strategy (it's calculated based on the strategy settings).

To set a custom minimum budget, use the MinimumExplorationBudget parameter and set IsMinimumExplorationBudgetCustom="YES".

If IsMinimumExplorationBudgetCustom is NO, the operation raises an error.

No
StrategyPayForConversionPerCampaignAdd structure
Cpa long

Cost of a conversion (CPA) in the advertiser's currency, multiplied by 1,000,000.

The minimum and maximum CPA values are listed by currency in the currency reference. To get the list of currencies, use the Dictionaries.get method.

Yes
GoalId long

ID of a Yandex Metrica goal. For more information about goals, see Goals and conversions in the Help for Yandex Metrica.

To get the list of goals, use the GetStatGoals method in version 4 or Live 4 of the API.

Yes
WeeklySpendLimit long

The weekly budget in the advertiser's currency, multiplied by 1,000,000.

The minimum weekly budget for each currency must be at least the value of the Cpaparameter, multiplied by 20. To get the list of currencies, use the Dictionaries.get method.

No
CustomPeriodBudget CustomPeriodBudget

Budget for a custom period. For more information, see Yandex Direct Help.

When creating a campaign, you can't specify both this parameter and WeeklySpendLimit.

No
StrategyPayForConversionPerFilterAdd structure
Cpa long

Cost of a conversion (CPA) in the advertiser's currency, multiplied by 1,000,000.

The minimum and maximum CPA values are listed by currency in the currency reference. To get the list of currencies, use the Dictionaries.get method.

Yes
GoalId long

ID of a Yandex Metrica goal. For more information about goals, see Goals and conversions in the Help for Yandex Metrica.

To get the list of goals, use the GetStatGoals method in version 4 or Live 4 of the API.

Yes
WeeklySpendLimit long

The weekly budget in the advertiser's currency, multiplied by 1,000,000.

The minimum weekly budget for each currency must be at least the value of the Cpaparameter, multiplied by 20. To get the list of currencies, use the Dictionaries.get method.

No
CustomPeriodBudget CustomPeriodBudget

Budget for a custom period. For more information, see Yandex Direct Help.

When creating a campaign, you can't specify both this parameter and WeeklySpendLimit.

No
StrategyAverageCpaPerFilterAdd structure
FilterAverageCpa long

The average cost of a conversion for each filter by default in the advertiser's currency, multiplied by 1,000,000.

The minimum value for the average cost is listed by currency in the currency reference. To get the list of currencies, use the Dictionaries.get method.

Yes
GoalId long

ID of a Yandex Metrica goal. For more information about goals, see Goals and conversions in the Help for Yandex Metrica.

To get the list of goals, use the GetStatGoals method in version 4 or Live 4 of the API.

Yes
WeeklySpendLimit long

The weekly budget in the advertiser's currency, multiplied by 1,000,000.

The minimum weekly budget for each currency is listed in the currency reference. To get the list of currencies, use the Dictionaries.get method.

No
CustomPeriodBudget CustomPeriodBudget

Budget for a custom period. For more information, see Yandex Direct Help.

When creating a campaign, you can't specify both this parameter and WeeklySpendLimit.

No
BidCeiling long

The maximum bid in the advertiser's currency, multiplied by 1,000,000.

The minimum and maximum bid for each currency is listed in the currency reference. To get the list of currencies, use the Dictionaries.get method.

Note. We don't recommend setting the maximum bid, as this may reduce the effectiveness of the strategy.
No
ExplorationBudget ExplorationBudget

Minimum budget. Read more in Yandex Direct Help.

If the field is omitted, a default value is set for the strategy (it's calculated based on the strategy settings).

To set a custom minimum budget, use the MinimumExplorationBudget parameter and set IsMinimumExplorationBudgetCustom="YES".

If IsMinimumExplorationBudgetCustom is NO, the operation raises an error.

No
StrategyAverageCpcPerCampaignAdd structure
AverageCpc long

The average CPC in the advertiser's currency, multiplied by 1,000,000.

The minimum value for the average cost is listed by currency in the currency reference. To get the list of currencies, use the Dictionaries.get method.

Yes
WeeklySpendLimit long

The weekly budget in the advertiser's currency, multiplied by 1,000,000.

The minimum weekly budget for each currency is listed in the currency reference. To get the list of currencies, use the Dictionaries.get method.

No
CustomPeriodBudget CustomPeriodBudget

Budget for a custom period. For more information, see Yandex Direct Help.

When creating a campaign, you can't specify both this parameter and WeeklySpendLimit.

No
BidCeiling long

The maximum bid in the advertiser's currency, multiplied by 1,000,000.

The minimum and maximum bid for each currency is listed in the currency reference. To get the list of currencies, use the Dictionaries.get method.

Note. We don't recommend setting the maximum bid, as this may reduce the effectiveness of the strategy.
No
StrategyAverageCpcPerFilterAdd structure
FilterAverageCpc long Yes
WeeklySpendLimit long

The weekly budget in the advertiser's currency, multiplied by 1,000,000.

The minimum weekly budget for each currency is listed in the currency reference. To get the list of currencies, use the Dictionaries.get method.

No
CustomPeriodBudget CustomPeriodBudget

Budget for a custom period. For more information, see Yandex Direct Help.

When creating a campaign, you can't specify both this parameter and WeeklySpendLimit.

No
BidCeiling long

The maximum bid in the advertiser's currency, multiplied by 1,000,000.

The minimum and maximum bid for each currency is listed in the currency reference. To get the list of currencies, use the Dictionaries.get method.

Note. We don't recommend setting the maximum bid, as this may reduce the effectiveness of the strategy.
No
StrategyAverageCrrAdd structure
Crr int

Average cost revenue ratio.

Yes
GoalId long

ID of a Yandex Metrica goal. For more information about goals, see Goals and conversions in the Help for Yandex Metrica.

To get the list of goals, use the GetStatGoals method in version 4 or Live 4 of the API.

Yes
WeeklySpendLimit long

The weekly budget in the advertiser's currency, multiplied by 1,000,000.

The minimum weekly budget for each currency is listed in the currency reference. To get the list of currencies, use the Dictionaries.get method.

No
CustomPeriodBudget CustomPeriodBudget

Budget for a custom period. For more information, see Yandex Direct Help.

When creating a campaign, you can't specify both this parameter and WeeklySpendLimit.

No
ExplorationBudget ExplorationBudget

Minimum budget. Read more in Yandex Direct Help.

If the field is omitted, a default value is set for the strategy (it's calculated based on the strategy settings).

To set a custom minimum budget, use the MinimumExplorationBudget parameter and set IsMinimumExplorationBudgetCustom="YES".

If IsMinimumExplorationBudgetCustom is NO, the operation raises an error.

No
StrategyPayForConversionAdd structure
Cpa long

Cost of a conversion (CPA) in the advertiser's currency, multiplied by 1,000,000.

The minimum and maximum CPA values are listed by currency in the currency reference. To get the list of currencies, use the Dictionaries.get method.

Yes
GoalId long

ID of a Yandex Metrica goal. For more information about goals, see Goals and conversions in the Help for Yandex Metrica.

To get the list of goals, use the GetStatGoals method in version 4 or Live 4 of the API.

Yes
WeeklySpendLimit long

The weekly budget in the advertiser's currency, multiplied by 1,000,000.

The minimum weekly budget for each currency must be at least the value of the Cpaparameter, multiplied by 20. To get the list of currencies, use the Dictionaries.get method.

No
CustomPeriodBudget CustomPeriodBudget

Budget for a custom period. For more information, see Yandex Direct Help.

When creating a campaign, you can't specify both this parameter and WeeklySpendLimit.

No
StrategyPayForConversionCrrAdd structure
Crr int

Average cost revenue ratio.

Yes
GoalId long

ID of a Yandex Metrica goal. For more information about goals, see Goals and conversions in the Help for Yandex Metrica.

To get the list of goals, use the GetStatGoals method in version 4 or Live 4 of the API.

Yes
WeeklySpendLimit long

The weekly budget in the advertiser's currency, multiplied by 1,000,000.

The minimum weekly budget for each currency is listed in the currency reference. To get the list of currencies, use the Dictionaries.get method.

No
CustomPeriodBudget CustomPeriodBudget

Budget for a custom period. For more information, see Yandex Direct Help.

When creating a campaign, you can't specify both this parameter and WeeklySpendLimit.

No
ExplorationBudget structure
MinimumExplorationBudget long

Minimum budget value.

Acceptable value: between 0 and the weekly budget (if set).

Yes, if the request includes the ExplorationBudget structure.
IsMinimumExplorationBudgetCustom YesNoEnum A flag indicating a custom minimum budget. Yes, if the request includes the ExplorationBudget structure.
CustomPeriodBudget structure
SpendLimit long

Budget size for a custom period.

Yes
StartDate string

Start of the budget period.

Yes
EndDate string End of the budget period. Yes
AutoContinue YesNoEnum Flag to autocontinue the budget period. Yes

Response

Response structure in JSON format:

{
  "result" : { /* required */
        "AddResults" : [{
            "Warnings" : [{
                "Code" : (integer) /* required */,
                "Message" : (string) /* required */,
                "Details" : (string)
            } ],
            "Errors" : [{
                "Code" : (integer) /* required */,
                "Message" : (string) /* required */,
                "Details" : (string)
            } ],
            "Id" : (long)
        } ]
    }
}
Parameter Type Description
Result structure (for JSON) / AddResponse structure (for SOAP)
AddResults array of ActionResult What happens when a portfolio strategy is added.
ActionResult structure
Id long ID of the portfolio strategy that was created. Returned if there are no errors, see Operations on object arrays.
Warnings array of ExceptionNotification

Warnings that occurred during the operation.

Errors array of ExceptionNotification

Errors that occurred during the operation.

Parameter Type Description
Result structure (for JSON) / AddResponse structure (for SOAP)
AddResults array of ActionResult What happens when a portfolio strategy is added.
ActionResult structure
Id long ID of the portfolio strategy that was created. Returned if there are no errors, see Operations on object arrays.
Warnings array of ExceptionNotification

Warnings that occurred during the operation.

Errors array of ExceptionNotification

Errors that occurred during the operation.