Macros
The banner is embedded on the page using an HTML block called a binding. The binding can contain macros, which are special symbols that the RTB host replaces with values.
In the binding, a macro starts with the dollar symbol, followed by the macro name in curly brackets. An example of the AUCTION_ID macro is shown below.
http://www.admaster.com/landing${AUCTION_ID}RTB host macros
The RTB host replaces the following macros with its own values.
| Macro | Value |
|---|---|
| AUCTION_ID | Auction ID ( id from the RTB host request). |
| AUCTION_IMP_ID | Ad block ID ( id of the Impression object from the RTB host request). |
| AUCTION_BID_ID | ID of the auction proposal ( bidid from the DSP response). |
| AUCTION_PRICE | Cost of a package of impressions. The package currency is specified in the DSP response (the cur parameter). |
| AUCTION_PAGE_URL | The URL of the page for displaying ads. |
| Macro | Value |
|---|---|
| AUCTION_ID | Auction ID ( id from the RTB host request). |
| AUCTION_IMP_ID | Ad block ID ( id of the Impression object from the RTB host request). |
| AUCTION_BID_ID | ID of the auction proposal ( bidid from the DSP response). |
| AUCTION_PRICE | Cost of a package of impressions. The package currency is specified in the DSP response (the cur parameter). |
| AUCTION_PAGE_URL | The URL of the page for displaying ads. |
Attention. The names of these macros are case-sensitive. The RTB host only recognizes uppercase letters.