Terms and definitions

DSP: Demand-Side Platform — An automated system on the advertiser's side that prepares and publishes advertising materials. The DSP interacts with the Yandex SSP.
Yandex SSP: The Supply-Side Platform is a technology platform that represents the interests of advertising sites in the RTB system.
RTB host: Selects advertising materials for publishing by holding an automated auction. The auction includes offers from multiple DSPs.
Endpoint device: A computer, laptop, or mobile device that displays an ad.
Creative: Advertising materials and various reference parameters.
Consumer: A person who views an ad on the endpoint device.
Advertising materials: Images, audio recordings, and videos included in an auction.
Site: Publishes an ad on HTML pages.
Bidder: Bidder is the URL that is used when sending a request to the DSP.
Note. It must support HTTPS.