Autotargeting technology allows you to show ads for search queries that are related to the ad text and the page that it links to, without having to use keywords. You can only use autotargeting for serving ads in search results. For more information, see Autotargeting in the Help for Yandex.Direct.
The autotargeting criteria are the same as for a keyword and have the same parameters (except that you can't edit the phrase).
You can only add one autotargeting to an ad group. If you try to add multiple autotargetings to the same group in the same request, an error is returned for each of the autotargetings. If you try to add autotargeting to an ad group that already has an autotargeting, it returns a warning and the parameters of the existing autotargeting do not change.
The Keywords.get method allows you to get the same parameters for the autotargeting as for a keyword, except ContextBid, Productivity, and StatisticsNetwork. The value ---autotargeting is returned in the Keyword parameter.
The Bids.get method allows you to get the same parameters for the autotargeting as for a keyword, except ContextBid, ContextCoverage, AuctionBids, CompetitorsBids, CurrentSearchPrice, MinSearchPrice, and SearchPrices.
Use the Reports service to get statistics on impressions and clicks for autotargeting. Autotargeting parameters are output to the following report fields:
|CriteriaId, CriterionId||ID of the autotargeting.|
To select data only for autotargeting, filter by CriteriaType:
<Filter> <Field>CriteriaType</Field> <Operator>EQUALS</Operator> <Values>AUTOTARGETING</Values> </Filter>