DynamicTextCampaign

add: DynamicTextCampaign parameters

Attention. All monetary campaign parameters (daily budget, weekly budget, and average price for automatic strategies) are passed via the Yandex Direct API as integer numbers. The passed value is a monetary value in the advertiser's currency, multiplied by 1,000,000.

Request structure in JSON format:

{
  "method": "add",
  "params": {
    "Campaigns": [{  /* CampaignAddItem */
      ...
      "DynamicTextCampaign": {  /* DynamicTextCampaignAddItem */
        "BiddingStrategy": {  /* DynamicTextCampaignStrategyAdd */
          "Search": {  /* DynamicTextCampaignSearchStrategyAdd */
            "BiddingStrategyType": ( "AVERAGE_CPA" | ... | "WEEKLY_CLICK_PACKAGE" ), /* required */
            "WbMaximumClicks": {  /* StrategyMaximumClicksAdd */
              "WeeklySpendLimit": (long), /* required */
              "BidCeiling": (long),
              "CustomPeriodBudget": {
                "SpendLimit": (long),
                "StartDate": (string),
                "EndDate": (string),
                "AutoContinue": ("YES" | "NO")
              }
            },
            "WbMaximumConversionRate": {  /* StrategyMaximumConversionRateAdd */
              "WeeklySpendLimit": (long), /* required */
              "BidCeiling": (long),
              "GoalId": (long), /* required */
              "CustomPeriodBudget": {
                "SpendLimit": (long),
                "StartDate": (string),
                "EndDate": (string),
                "AutoContinue": ("YES" | "NO")
              }
            },
            "AverageCpc": {  /* StrategyAverageCpcAdd */
              "AverageCpc": (long), /* required */
              "WeeklySpendLimit": (long),
              "CustomPeriodBudget": {
                "SpendLimit": (long),
                "StartDate": (string),
                "EndDate": (string),
                "AutoContinue": ("YES" | "NO")
              }
            },
            "AverageCpa": {  /* StrategyAverageCpaAdd */
              "AverageCpa": (long), /* required */
              "GoalId": (long), /* required */
              "WeeklySpendLimit": (long),
              "CustomPeriodBudget": {
                "SpendLimit": (long),
                "StartDate": (string),
                "EndDate": (string),
                "AutoContinue": ("YES" | "NO")
              },
              "BidCeiling": (long),
              "ExplorationBudget" : {
                "MinimumExplorationBudget" : (long) /* required */,
                "IsMinimumExplorationBudgetCustom" : ("YES") /* required */
              }
            },
            "WeeklyClickPackage": {  /* StrategyWeeklyClickPackageAdd */
              "ClicksPerWeek": (long), /* required */
              "AverageCpc": (long),
              "BidCeiling": (long)
            },
            "AverageRoi": {  /* StrategyAverageRoiAdd */
              "ReserveReturn": (int), /* required */
              "RoiCoef": (long), /* required */
              "GoalId": (long), /* required */
              "WeeklySpendLimit": (long),
              "CustomPeriodBudget": {
                "SpendLimit": (long),
                "StartDate": (string),
                "EndDate": (string),
                "AutoContinue": ("YES" | "NO")
              },
              "BidCeiling": (long),
              "Profitability": (long),
              "ExplorationBudget" : {
                "MinimumExplorationBudget" : (long) /* required */,
                "IsMinimumExplorationBudgetCustom" : ("YES") /* required */
              }
            },
            "AverageCrr": {  /* StrategyAverageCrrAdd */
              "Crr": (int), /* required */
              "GoalId": (long), /* required */
              "WeeklySpendLimit": (long),
              "CustomPeriodBudget": {
                "SpendLimit": (long),
                "StartDate": (string),
                "EndDate": (string),
                "AutoContinue": ("YES" | "NO")
              },
              "ExplorationBudget" : {
                "MinimumExplorationBudget" : (long) /* required */,
                "IsMinimumExplorationBudgetCustom" : ("YES") /* required */
              }
            },
            "PayForConversionCrr" : {  /* StrategyPayForConversionCrrAdd */
              "Crr": (int), /* required */
              "GoalId": (long), /* required */
              "WeeklySpendLimit" : (long),
              "CustomPeriodBudget": {
                "SpendLimit": (long),
                "StartDate": (string),
                "EndDate": (string),
                "AutoContinue": ("YES" | "NO")
              }
            },
            "PayForConversion" : { /* StrategyPayForConversionAdd */
              "Cpa" : (long) /* required */,
              "GoalId" : (long) /* required */,
              "WeeklySpendLimit" : (long),
              "CustomPeriodBudget": {
                "SpendLimit": (long),
                "StartDate": (string),
                "EndDate": (string),
                "AutoContinue": ("YES" | "NO")
              }
            }
          }, /* required */
          "Network": {  /* DynamicTextCampaignNetworkStrategyAdd */
            "BiddingStrategyType": ( "SERVING_OFF" ) /* required */
          } /* required */
        }, /* required */
        "Settings": [{  /* DynamicTextCampaignSetting */
          "Option": ( "ADD_METRICA_TAG" | ... | "REQUIRE_SERVICING" ), /* required */
          "Value": ( "YES" | "NO" ) /* required */
        }, ... ],
        "PlacementTypes": [{  /* DynamicTextCampaignPlacementTypes */
          "Type": ( "SEARCH_RESULTS" | "PRODUCT_GALLERY" ), /* required */
          "Value": ( "YES" | "NO" ) /* required */
        }, ... ],
        "CounterIds": {  /* ArrayOfInteger */
          "Items": [(int), ... ] /* required */
        },
        "PriorityGoals": { /* PriorityGoalsArray */
          "Items": [{ /* PriorityGoalsItem */
            "GoalId": (long), /* required */
            "Value": (long), /* required */
            "IsMetrikaSourceOfValue": ( "YES" | "NO" )
          }, ... ] /* required */
        },
        "TrackingParams" : (string),
        "AttributionModel": ( "FC" | "LC" | "LSC" | "LYDC" | "FCCD" | "LSCCD" | "LYDCCD" | "AUTO" ),
        "PackageBiddingStrategy": {
          "StrategyId": (long),
          "StrategyFromCampaignId": (long)
        },
        "NegativeKeywordSharedSetIds" : { /* nillable */
          "Items" : [ (long) ] /* required */
        }
      }
    }, ... ] /* required */
  }
}


DynamicTextCampaignAddItem structure
Parameter	Type	Description	Required
`BiddingStrategy`	DynamicTextCampaignStrategyAdd	Display strategy.	No if PackageBiddingStrategy is specified
`Settings`	array of DynamicTextCampaignSetting	Array of settings that only accept the values YES or NO.	No
`PlacementTypes`	array of DynamicTextCampaignPlacementTypes	Ad placements in search results.	No
`CounterIds`	ArrayOfInteger	The IDs of Yandex Metrica tags installed on the advertiser's site (see Yandex Metrica: advertising campaign efficiency evaluation in the Help for Yandex Direct).	No
`PriorityGoals`	PriorityGoalsArray	Priority goals for automatic bid adjustments. If the array is omitted, automatic bid adjustments are used for obtaining the maximum number of engaged sessions (see Engaged session figures in the Help for Yandex Direct). You can't add more than 30 priority goals.	No
`TrackingParams`	string	URL parameters for templates.
`AttributionModel`	AttributionModelEnum	The attribution model used for optimizing conversions (see Attribution model in the Help for Yandex Direct). Possible values: FC — First click. LC — Last click. LSC — Last significant (non-direct) click. LYDC — Last click from Yandex Direct. FCCD – First cross-device click. LSCCD – Last significant (non-direct) cross-device click. LYDCCD – Last Yandex Direct cross-device click. AUTO – Automatic attribution. The default value is AUTO.	No
`PackageBiddingStrategy`	DynamicTextCampaignPackageBiddingStrategyAdd	Links a campaign to the specified strategy. You can't pass the following parameters in this field: BiddingStrategy PriorityGoals CounterIds AttributionModel To pass those parameters, unlink the campaign from the portfolio strategy by specifying a new value for BiddingStrategy and resetting the PackageBiddingStrategy: null parameter value.	No if BiddingStrategy is specified
`NegativeKeywordSharedSetIds`	ArrayOfLong, nillable	IDs of sets of negative keywords. Maximum of 3 items in the array. To get the IDs of sets, use the NegativeKeywordSharedSets.get method.	No
DynamicTextCampaignSetting structure
`Option`	DynamicTextCampaignSettingsEnum	Setting name: ADD_METRICA_TAG ADD_OPENSTAT_TAG ADD_TO_FAVORITES ENABLE_AREA_OF_INTEREST_TARGETING ENABLE_COMPANY_INFO ENABLE_EXTENDED_AD_TITLE Restriction. The parameter is deprecated and no longer supported. ENABLE_SITE_MONITORING REQUIRE_SERVICING	Yes
`Option`	DynamicTextCampaignSettingsEnum	CAMPAIGN_EXACT_PHRASE_MATCHING_ENABLED	No
`Value`	YesNoEnum	Setting value.	Yes
DynamicTextCampaignPlacementTypes structure
`Type`	DynamicTextCampaignPlacementTypesEnum	Type of ad placement in search results: SEARCH_RESULTS — In search results. PRODUCT_GALLERY — In the product gallery.	Yes
`Value`	YesNoEnum	Setting value.	Yes
DynamicTextCampaignPackageBiddingStrategyAdd structure
`StrategyId`	long	Portfolio strategy ID.
`StrategyFromCampaignId`	long	ID of the campaign the portfolio strategy was created from.	No
PriorityGoalsArray structure
`Items`	array of PriorityGoalsItem	A set of priority goals and corresponding conversion values.	Yes
PriorityGoalsItem structure
`GoalId`	long	ID of a Yandex Metrica goal to prioritize when automatically adjusting bids. For more information about goals, see Goals and conversions in the Help for Yandex Metrica. To get the list of goals, use the GetStatGoals method in version 4 or Live 4 of the API. A value of 12 corresponds to the goal “Engaged sessions”.	Yes
`Value`	long	The conversion value is a monetary estimation of the advertiser's profit when when the goal is completed, in the advertiser's currency, multiplied by 1,000,000. The higher the conversion value, the higher the priority to achieve conversions for this goal.	Yes
`IsMetrikaSourceOfValue`	YesNoEnum	Priority goal value source: Yandex Metrica goal. The YES value is only used for strategies with an ad revenue ratio.	If the BiddingStrategyType parameter is set to AVERAGE_CRR or PAY_FOR_CONVERSION_CRR
DynamicTextCampaignStrategyAdd structure
`Search`	DynamicTextCampaignSearchStrategyAdd	Display strategy in search results.	Yes
`Network`	DynamicTextCampaignNetworkStrategyAdd	Display strategy in ad networks.	Yes
DynamicTextCampaignSearchStrategyAdd structure
`BiddingStrategyType`	DynamicTextCampaignSearchStrategyTypeEnum	The type of display strategy in search results: HIGHEST_POSITION WB_MAXIMUM_CLICKS WB_MAXIMUM_CONVERSION_RATE AVERAGE_CPC AVERAGE_CPA AVERAGE_ROI AVERAGE_CRR PAY_FOR_CONVERSION PAY_FOR_CONVERSION_CRR WEEKLY_CLICK_PACKAGE Restriction. The parameter is deprecated and no longer supported.	Yes
`WbMaximumClicks`	StrategyMaximumClicksAdd	Parameters of the Optimize clicks strategy. Limit by weekly budget.	When the BiddingStrategyType parameter has the value WB_MAXIMUM_CLICKS
`WbMaximumConversionRate`	StrategyMaximumConversionRateAdd	Parameters of the Optimize conversions strategy without specifying the average CPA.	When the BiddingStrategyType parameter has the value WB_MAXIMUM_CONVERSION_RATE
`AverageCpc`	StrategyAverageCpcAdd	Parameters of the Optimize clicks strategy. Limit by average CPC.	When the BiddingStrategyType parameter has the value AVERAGE_CPC
`AverageCpa`	StrategyAverageCpaAdd	Parameters of the Optimize conversions strategy and keep the average CPA.	When the BiddingStrategyType parameter has the value AVERAGE_CPA
`AverageRoi`	StrategyAverageRoiAdd	Parameters of the Optimize ROI strategy.	When the BiddingStrategyType parameter has the value AVERAGE_ROI
`AverageCrr`	StrategyAverageCrrAdd	Strategy parameters Optimize cost revenue ratio, maintain average cost revenue ratio	When the BiddingStrategyType parameter is set to AVERAGE_CRR
`PayForConversion`	StrategyPayForConversionAdd	Parameters of the Optimizing conversions strategy. Pay per conversion.	If the BiddingStrategyType parameter is set to PAY_FOR_CONVERSION
`PayForConversionCrr`	StrategyPayForConversionCrrAdd	Parameters of the Optimize cost revenue ratio strategy. Pay per conversion.	If the BiddingStrategyType parameter is set to PAY_FOR_CONVERSION_CRR
`WeeklyClickPackage`	StrategyWeeklyClickPackageAdd	Parameters of the Optimize clicks strategy. Limit by click package. Restriction. The parameter is deprecated and no longer supported.	When the BiddingStrategyType parameter has the value WEEKLY_CLICK_PACKAGE
DynamicTextCampaignNetworkStrategyAdd structure
`BiddingStrategyType`	DynamicTextCampaignNetworkStrategyTypeEnum	The type of display strategy in ad networks. The only available value is SERVING_OFF.	Yes
StrategyMaximumClicksAdd structure
`WeeklySpendLimit`	long	The weekly budget in the advertiser's currency, multiplied by 1,000,000. The minimum weekly budget for each currency is listed in the currency reference. To get the list of currencies, use the Dictionaries.get method.	Yes
`BidCeiling`	long	The maximum bid in the advertiser's currency, multiplied by 1,000,000. The minimum and maximum bid for each currency is listed in the currency reference. To get the list of currencies, use the Dictionaries.get method. Note. We don't recommend setting the maximum bid, as this may reduce the effectiveness of the strategy.	No
`CustomPeriodBudget`	CustomPeriodBudget	Budget for a custom period. For more information, see Yandex Direct Help. When creating a campaign, you can't specify both this parameter and WeeklySpendLimit.	No
StrategyMaximumConversionRateAdd structure
`WeeklySpendLimit`	long	The weekly budget in the advertiser's currency, multiplied by 1,000,000. The minimum weekly budget for each currency is listed in the currency reference. To get the list of currencies, use the Dictionaries.get method.	Yes
`BidCeiling`	long	The maximum bid in the advertiser's currency, multiplied by 1,000,000. The minimum and maximum bid for each currency is listed in the currency reference. To get the list of currencies, use the Dictionaries.get method. Note. We don't recommend setting the maximum bid, as this may reduce the effectiveness of the strategy.	No
`GoalId`	long	ID of a Yandex Metrica goal. For more information about goals, see Goals and conversions in the Help for Yandex Metrica. The value 13 indicates priority goals. Allowed if the PriorityGoals array specifies at least one goal that is different from engaged sessions. To get the list of goals, use the GetStatGoals method in version 4 or Live 4 of the API.	Yes
`CustomPeriodBudget`	CustomPeriodBudget	Budget for a custom period. For more information, see Yandex Direct Help. When creating a campaign, you can't specify both this parameter and WeeklySpendLimit.	No
StrategyAverageCpcAdd structure
`AverageCpc`	long	The average CPC in the advertiser's currency, multiplied by 1,000,000. The minimum value for the average cost is listed by currency in the currency reference. To get the list of currencies, use the Dictionaries.get method.	Yes
`WeeklySpendLimit`	long	The weekly budget in the advertiser's currency, multiplied by 1,000,000. The minimum weekly budget for each currency is listed in the currency reference. To get the list of currencies, use the Dictionaries.get method.	No
`CustomPeriodBudget`	CustomPeriodBudget	Budget for a custom period. For more information, see Yandex Direct Help. When creating a campaign, you can't specify both this parameter and WeeklySpendLimit.	No
StrategyAverageCpaAdd structure
`AverageCpa`	long	The average cost of a conversion (CPA) in the advertiser's currency, multiplied by 1,000,000. The minimum value for the average cost is listed by currency in the currency reference. To get the list of currencies, use the Dictionaries.get method.	Yes
`WeeklySpendLimit`	long	The weekly budget in the advertiser's currency, multiplied by 1,000,000. The minimum weekly budget for each currency is listed in the currency reference. To get the list of currencies, use the Dictionaries.get method.	No
`CustomPeriodBudget`	CustomPeriodBudget	Budget for a custom period. For more information, see Yandex Direct Help. When creating a campaign, you can't specify both this parameter and WeeklySpendLimit.	No
`GoalId`	long	ID of a Yandex Metrica goal. For more information about goals, see Goals and conversions in the Help for Yandex Metrica. To get the list of goals, use the GetStatGoals method in version 4 or Live 4 of the API.	Yes
`BidCeiling`	long	The maximum bid in the advertiser's currency, multiplied by 1,000,000. The minimum and maximum bid for each currency is listed in the currency reference. To get the list of currencies, use the Dictionaries.get method. Note. We don't recommend setting the maximum bid, as this may reduce the effectiveness of the strategy.	No
`ExplorationBudget`	ExplorationBudget	Minimum budget. Read more in Yandex Direct Help. If the field is omitted, a default value is set for the strategy (it's calculated based on the strategy settings). To set a custom minimum budget, use the MinimumExplorationBudget parameter and set IsMinimumExplorationBudgetCustom="YES". If IsMinimumExplorationBudgetCustom is NO, the operation raises an error.	No
StrategyAverageRoiAdd structure
`ReserveReturn`	int	The maximum percent of saved funds that can be returned to advertising (spent) if the forecasted return on investment exceeds the value of the RoiCoef parameter. A value from 0 to 100 as a multiple of ten: 0, 10, 20... 100.	Yes
`RoiCoef`	long	The desired average return on investment per week. The value represents the ratio between sales profits and ad costs multiplied by 1,000,000. The value must be an integer. If the value is not a multiple of 10,000, the last four digits are reset to zero, which is the same as discarding extra decimal digits.	Yes
`GoalId`	long	ID of a Yandex Metrica goal. For more information about goals, see Goals and conversions in the Help for Yandex Metrica. The value 13 indicates priority goals. Allowed if the PriorityGoals array specifies at least one goal that is different from engaged sessions. To get the list of goals, use the GetStatGoals method in version 4 or Live 4 of the API.	Yes
`WeeklySpendLimit`	long	The weekly budget in the advertiser's currency, multiplied by 1,000,000. The minimum weekly budget for each currency is listed in the currency reference. To get the list of currencies, use the Dictionaries.get method.	No
`CustomPeriodBudget`	CustomPeriodBudget	Budget for a custom period. For more information, see Yandex Direct Help. When creating a campaign, you can't specify both this parameter and WeeklySpendLimit.	No
`BidCeiling`	long	The maximum bid in the advertiser's currency, multiplied by 1,000,000. The minimum and maximum bid for each currency is listed in the currency reference. To get the list of currencies, use the Dictionaries.get method. Note. We don't recommend setting the maximum bid, as this may reduce the effectiveness of the strategy.	No
`Profitability`	long	The percentage of revenue that is the cost value of products or services. The value is a percent multiplied by 1,000,000. The value must be an integer from 0 to 100,000,000 (which equals 100%). If the value is not a multiple of 10,000, the last four digits are reset to zero, which is the same as discarding extra decimal digits.	No
`ExplorationBudget`	ExplorationBudget	Minimum budget. Read more in Yandex Direct Help. If the field is omitted, a default value is set for the strategy (it's calculated based on the strategy settings). To set a custom minimum budget, use the MinimumExplorationBudget parameter and set IsMinimumExplorationBudgetCustom="YES". If IsMinimumExplorationBudgetCustom is NO, the operation raises an error.	No
StrategyAverageCrrAdd structure
`Crr`	int	Average cost revenue ratio.	Yes
`GoalId`	long	ID of a Yandex Metrica goal. For more information about goals, see Goals and conversions in the Help for Yandex Metrica. To get the list of goals, use the GetStatGoals method in version 4 or Live 4 of the API.	Yes
`WeeklySpendLimit`	long	The weekly budget in the advertiser's currency, multiplied by 1,000,000. The minimum weekly budget for each currency is listed in the currency reference. To get the list of currencies, use the Dictionaries.get method.	No
`CustomPeriodBudget`	CustomPeriodBudget	Budget for a custom period. For more information, see Yandex Direct Help. When creating a campaign, you can't specify both this parameter and WeeklySpendLimit.	No
`ExplorationBudget`	ExplorationBudget	Minimum budget. Read more in Yandex Direct Help. If the field is omitted, a default value is set for the strategy (it's calculated based on the strategy settings). To set a custom minimum budget, use the MinimumExplorationBudget parameter and set IsMinimumExplorationBudgetCustom="YES". If IsMinimumExplorationBudgetCustom is NO, the operation raises an error.	No
PayForConversionAdd structure
`Cpa`	long	Cost of a conversion (CPA) in the advertiser's currency, multiplied by 1,000,000. The minimum and maximum CPA values are listed by currency in the currency reference. To get the list of currencies, use the Dictionaries.get method.	Yes
`GoalId`	long	ID of a Yandex Metrica goal. For more information about goals, see Goals and conversions in the Help for Yandex Metrica. To get the list of goals, use the GetStatGoals method in version 4 or Live 4 of the API.	Yes
`WeeklySpendLimit`	long	The weekly budget in the advertiser's currency, multiplied by 1,000,000. The minimum weekly budget for each currency must be at least the value of the Cpaparameter, multiplied by 20. To get the list of currencies, use the Dictionaries.get method.	No
`CustomPeriodBudget`	CustomPeriodBudget	Budget for a custom period. For more information, see Yandex Direct Help. When creating a campaign, you can't specify both this parameter and WeeklySpendLimit.	No
StrategyPayForConversionCrrAdd structure
`Crr`	int	Average cost revenue ratio.	Yes
`GoalId`	long	ID of a Yandex Metrica goal. For more information about goals, see Goals and conversions in the Help for Yandex Metrica. To get the list of goals, use the GetStatGoals method in version 4 or Live 4 of the API.	Yes
`WeeklySpendLimit`	long	The weekly budget in the advertiser's currency, multiplied by 1,000,000. The minimum weekly budget for each currency is listed in the currency reference. To get the list of currencies, use the Dictionaries.get method.	No
`CustomPeriodBudget`	CustomPeriodBudget	Budget for a custom period. For more information, see Yandex Direct Help. When creating a campaign, you can't specify both this parameter and WeeklySpendLimit.	No
StrategyWeeklyClickPackageAdd structure
`ClicksPerWeek`	long	Desired number of clicks per week.	Yes
`AverageCpc`	long	The average CPC in the advertiser's currency, multiplied by 1,000,000. The minimum value for the average cost is listed by currency in the currency reference. To get the list of currencies, use the Dictionaries.get method. Note. The AverageCpc and BidCeiling parameters are mutually exclusive. You can't specify both of them.	No
`BidCeiling`	long	The maximum bid in the advertiser's currency, multiplied by 1,000,000. The minimum and maximum bid for each currency is listed in the currency reference. To get the list of currencies, use the Dictionaries.get method. Note. We don't recommend setting the maximum bid, as this may reduce the effectiveness of the strategy.	No
ExplorationBudget structure
`MinimumExplorationBudget`	long	Minimum budget value. Acceptable value: between 0 and the weekly budget (if set).	Yes, if the request includes the ExplorationBudget structure.
`IsMinimumExplorationBudgetCustom`	YesNoEnum	A flag indicating a custom minimum budget.	Yes, if the request includes the ExplorationBudget structure.
CustomPeriodBudget structure
`SpendLimit`	long	Budget size for a custom period.	Yes
`StartDate`	string	Start of the budget period.	Yes
`EndDate`	string	End of the budget period.	Yes
`AutoContinue`	YesNoEnum	Flag to autocontinue the budget period.	Yes


DynamicTextCampaignAddItem structure
Parameter	Type	Description	Required
`BiddingStrategy`	DynamicTextCampaignStrategyAdd	Display strategy.	No if PackageBiddingStrategy is specified
`Settings`	array of DynamicTextCampaignSetting	Array of settings that only accept the values YES or NO.	No
`PlacementTypes`	array of DynamicTextCampaignPlacementTypes	Ad placements in search results.	No
`CounterIds`	ArrayOfInteger	The IDs of Yandex Metrica tags installed on the advertiser's site (see Yandex Metrica: advertising campaign efficiency evaluation in the Help for Yandex Direct).	No
`PriorityGoals`	PriorityGoalsArray	Priority goals for automatic bid adjustments. If the array is omitted, automatic bid adjustments are used for obtaining the maximum number of engaged sessions (see Engaged session figures in the Help for Yandex Direct). You can't add more than 30 priority goals.	No
`TrackingParams`	string	URL parameters for templates.
`AttributionModel`	AttributionModelEnum	The attribution model used for optimizing conversions (see Attribution model in the Help for Yandex Direct). Possible values: FC — First click. LC — Last click. LSC — Last significant (non-direct) click. LYDC — Last click from Yandex Direct. FCCD – First cross-device click. LSCCD – Last significant (non-direct) cross-device click. LYDCCD – Last Yandex Direct cross-device click. AUTO – Automatic attribution. The default value is AUTO.	No
`PackageBiddingStrategy`	DynamicTextCampaignPackageBiddingStrategyAdd	Links a campaign to the specified strategy. You can't pass the following parameters in this field: BiddingStrategy PriorityGoals CounterIds AttributionModel To pass those parameters, unlink the campaign from the portfolio strategy by specifying a new value for BiddingStrategy and resetting the PackageBiddingStrategy: null parameter value.	No if BiddingStrategy is specified
`NegativeKeywordSharedSetIds`	ArrayOfLong, nillable	IDs of sets of negative keywords. Maximum of 3 items in the array. To get the IDs of sets, use the NegativeKeywordSharedSets.get method.	No
DynamicTextCampaignSetting structure
`Option`	DynamicTextCampaignSettingsEnum	Setting name: ADD_METRICA_TAG ADD_OPENSTAT_TAG ADD_TO_FAVORITES ENABLE_AREA_OF_INTEREST_TARGETING ENABLE_COMPANY_INFO ENABLE_EXTENDED_AD_TITLE Restriction. The parameter is deprecated and no longer supported. ENABLE_SITE_MONITORING REQUIRE_SERVICING	Yes
`Option`	DynamicTextCampaignSettingsEnum	CAMPAIGN_EXACT_PHRASE_MATCHING_ENABLED	No
`Value`	YesNoEnum	Setting value.	Yes
DynamicTextCampaignPlacementTypes structure
`Type`	DynamicTextCampaignPlacementTypesEnum	Type of ad placement in search results: SEARCH_RESULTS — In search results. PRODUCT_GALLERY — In the product gallery.	Yes
`Value`	YesNoEnum	Setting value.	Yes
DynamicTextCampaignPackageBiddingStrategyAdd structure
`StrategyId`	long	Portfolio strategy ID.
`StrategyFromCampaignId`	long	ID of the campaign the portfolio strategy was created from.	No
PriorityGoalsArray structure
`Items`	array of PriorityGoalsItem	A set of priority goals and corresponding conversion values.	Yes
PriorityGoalsItem structure
`GoalId`	long	ID of a Yandex Metrica goal to prioritize when automatically adjusting bids. For more information about goals, see Goals and conversions in the Help for Yandex Metrica. To get the list of goals, use the GetStatGoals method in version 4 or Live 4 of the API. A value of 12 corresponds to the goal “Engaged sessions”.	Yes
`Value`	long	The conversion value is a monetary estimation of the advertiser's profit when when the goal is completed, in the advertiser's currency, multiplied by 1,000,000. The higher the conversion value, the higher the priority to achieve conversions for this goal.	Yes
`IsMetrikaSourceOfValue`	YesNoEnum	Priority goal value source: Yandex Metrica goal. The YES value is only used for strategies with an ad revenue ratio.	If the BiddingStrategyType parameter is set to AVERAGE_CRR or PAY_FOR_CONVERSION_CRR
DynamicTextCampaignStrategyAdd structure
`Search`	DynamicTextCampaignSearchStrategyAdd	Display strategy in search results.	Yes
`Network`	DynamicTextCampaignNetworkStrategyAdd	Display strategy in ad networks.	Yes
DynamicTextCampaignSearchStrategyAdd structure
`BiddingStrategyType`	DynamicTextCampaignSearchStrategyTypeEnum	The type of display strategy in search results: HIGHEST_POSITION WB_MAXIMUM_CLICKS WB_MAXIMUM_CONVERSION_RATE AVERAGE_CPC AVERAGE_CPA AVERAGE_ROI AVERAGE_CRR PAY_FOR_CONVERSION PAY_FOR_CONVERSION_CRR WEEKLY_CLICK_PACKAGE Restriction. The parameter is deprecated and no longer supported.	Yes
`WbMaximumClicks`	StrategyMaximumClicksAdd	Parameters of the Optimize clicks strategy. Limit by weekly budget.	When the BiddingStrategyType parameter has the value WB_MAXIMUM_CLICKS
`WbMaximumConversionRate`	StrategyMaximumConversionRateAdd	Parameters of the Optimize conversions strategy without specifying the average CPA.	When the BiddingStrategyType parameter has the value WB_MAXIMUM_CONVERSION_RATE
`AverageCpc`	StrategyAverageCpcAdd	Parameters of the Optimize clicks strategy. Limit by average CPC.	When the BiddingStrategyType parameter has the value AVERAGE_CPC
`AverageCpa`	StrategyAverageCpaAdd	Parameters of the Optimize conversions strategy and keep the average CPA.	When the BiddingStrategyType parameter has the value AVERAGE_CPA
`AverageRoi`	StrategyAverageRoiAdd	Parameters of the Optimize ROI strategy.	When the BiddingStrategyType parameter has the value AVERAGE_ROI
`AverageCrr`	StrategyAverageCrrAdd	Strategy parameters Optimize cost revenue ratio, maintain average cost revenue ratio	When the BiddingStrategyType parameter is set to AVERAGE_CRR
`PayForConversion`	StrategyPayForConversionAdd	Parameters of the Optimizing conversions strategy. Pay per conversion.	If the BiddingStrategyType parameter is set to PAY_FOR_CONVERSION
`PayForConversionCrr`	StrategyPayForConversionCrrAdd	Parameters of the Optimize cost revenue ratio strategy. Pay per conversion.	If the BiddingStrategyType parameter is set to PAY_FOR_CONVERSION_CRR
`WeeklyClickPackage`	StrategyWeeklyClickPackageAdd	Parameters of the Optimize clicks strategy. Limit by click package. Restriction. The parameter is deprecated and no longer supported.	When the BiddingStrategyType parameter has the value WEEKLY_CLICK_PACKAGE
DynamicTextCampaignNetworkStrategyAdd structure
`BiddingStrategyType`	DynamicTextCampaignNetworkStrategyTypeEnum	The type of display strategy in ad networks. The only available value is SERVING_OFF.	Yes
StrategyMaximumClicksAdd structure
`WeeklySpendLimit`	long	The weekly budget in the advertiser's currency, multiplied by 1,000,000. The minimum weekly budget for each currency is listed in the currency reference. To get the list of currencies, use the Dictionaries.get method.	Yes
`BidCeiling`	long	The maximum bid in the advertiser's currency, multiplied by 1,000,000. The minimum and maximum bid for each currency is listed in the currency reference. To get the list of currencies, use the Dictionaries.get method. Note. We don't recommend setting the maximum bid, as this may reduce the effectiveness of the strategy.	No
`CustomPeriodBudget`	CustomPeriodBudget	Budget for a custom period. For more information, see Yandex Direct Help. When creating a campaign, you can't specify both this parameter and WeeklySpendLimit.	No
StrategyMaximumConversionRateAdd structure
`WeeklySpendLimit`	long	The weekly budget in the advertiser's currency, multiplied by 1,000,000. The minimum weekly budget for each currency is listed in the currency reference. To get the list of currencies, use the Dictionaries.get method.	Yes
`BidCeiling`	long	The maximum bid in the advertiser's currency, multiplied by 1,000,000. The minimum and maximum bid for each currency is listed in the currency reference. To get the list of currencies, use the Dictionaries.get method. Note. We don't recommend setting the maximum bid, as this may reduce the effectiveness of the strategy.	No
`GoalId`	long	ID of a Yandex Metrica goal. For more information about goals, see Goals and conversions in the Help for Yandex Metrica. The value 13 indicates priority goals. Allowed if the PriorityGoals array specifies at least one goal that is different from engaged sessions. To get the list of goals, use the GetStatGoals method in version 4 or Live 4 of the API.	Yes
`CustomPeriodBudget`	CustomPeriodBudget	Budget for a custom period. For more information, see Yandex Direct Help. When creating a campaign, you can't specify both this parameter and WeeklySpendLimit.	No
StrategyAverageCpcAdd structure
`AverageCpc`	long	The average CPC in the advertiser's currency, multiplied by 1,000,000. The minimum value for the average cost is listed by currency in the currency reference. To get the list of currencies, use the Dictionaries.get method.	Yes
`WeeklySpendLimit`	long	The weekly budget in the advertiser's currency, multiplied by 1,000,000. The minimum weekly budget for each currency is listed in the currency reference. To get the list of currencies, use the Dictionaries.get method.	No
`CustomPeriodBudget`	CustomPeriodBudget	Budget for a custom period. For more information, see Yandex Direct Help. When creating a campaign, you can't specify both this parameter and WeeklySpendLimit.	No
StrategyAverageCpaAdd structure
`AverageCpa`	long	The average cost of a conversion (CPA) in the advertiser's currency, multiplied by 1,000,000. The minimum value for the average cost is listed by currency in the currency reference. To get the list of currencies, use the Dictionaries.get method.	Yes
`WeeklySpendLimit`	long	The weekly budget in the advertiser's currency, multiplied by 1,000,000. The minimum weekly budget for each currency is listed in the currency reference. To get the list of currencies, use the Dictionaries.get method.	No
`CustomPeriodBudget`	CustomPeriodBudget	Budget for a custom period. For more information, see Yandex Direct Help. When creating a campaign, you can't specify both this parameter and WeeklySpendLimit.	No
`GoalId`	long	ID of a Yandex Metrica goal. For more information about goals, see Goals and conversions in the Help for Yandex Metrica. To get the list of goals, use the GetStatGoals method in version 4 or Live 4 of the API.	Yes
`BidCeiling`	long	The maximum bid in the advertiser's currency, multiplied by 1,000,000. The minimum and maximum bid for each currency is listed in the currency reference. To get the list of currencies, use the Dictionaries.get method. Note. We don't recommend setting the maximum bid, as this may reduce the effectiveness of the strategy.	No
`ExplorationBudget`	ExplorationBudget	Minimum budget. Read more in Yandex Direct Help. If the field is omitted, a default value is set for the strategy (it's calculated based on the strategy settings). To set a custom minimum budget, use the MinimumExplorationBudget parameter and set IsMinimumExplorationBudgetCustom="YES". If IsMinimumExplorationBudgetCustom is NO, the operation raises an error.	No
StrategyAverageRoiAdd structure
`ReserveReturn`	int	The maximum percent of saved funds that can be returned to advertising (spent) if the forecasted return on investment exceeds the value of the RoiCoef parameter. A value from 0 to 100 as a multiple of ten: 0, 10, 20... 100.	Yes
`RoiCoef`	long	The desired average return on investment per week. The value represents the ratio between sales profits and ad costs multiplied by 1,000,000. The value must be an integer. If the value is not a multiple of 10,000, the last four digits are reset to zero, which is the same as discarding extra decimal digits.	Yes
`GoalId`	long	ID of a Yandex Metrica goal. For more information about goals, see Goals and conversions in the Help for Yandex Metrica. The value 13 indicates priority goals. Allowed if the PriorityGoals array specifies at least one goal that is different from engaged sessions. To get the list of goals, use the GetStatGoals method in version 4 or Live 4 of the API.	Yes
`WeeklySpendLimit`	long	The weekly budget in the advertiser's currency, multiplied by 1,000,000. The minimum weekly budget for each currency is listed in the currency reference. To get the list of currencies, use the Dictionaries.get method.	No
`CustomPeriodBudget`	CustomPeriodBudget	Budget for a custom period. For more information, see Yandex Direct Help. When creating a campaign, you can't specify both this parameter and WeeklySpendLimit.	No
`BidCeiling`	long	The maximum bid in the advertiser's currency, multiplied by 1,000,000. The minimum and maximum bid for each currency is listed in the currency reference. To get the list of currencies, use the Dictionaries.get method. Note. We don't recommend setting the maximum bid, as this may reduce the effectiveness of the strategy.	No
`Profitability`	long	The percentage of revenue that is the cost value of products or services. The value is a percent multiplied by 1,000,000. The value must be an integer from 0 to 100,000,000 (which equals 100%). If the value is not a multiple of 10,000, the last four digits are reset to zero, which is the same as discarding extra decimal digits.	No
`ExplorationBudget`	ExplorationBudget	Minimum budget. Read more in Yandex Direct Help. If the field is omitted, a default value is set for the strategy (it's calculated based on the strategy settings). To set a custom minimum budget, use the MinimumExplorationBudget parameter and set IsMinimumExplorationBudgetCustom="YES". If IsMinimumExplorationBudgetCustom is NO, the operation raises an error.	No
StrategyAverageCrrAdd structure
`Crr`	int	Average cost revenue ratio.	Yes
`GoalId`	long	ID of a Yandex Metrica goal. For more information about goals, see Goals and conversions in the Help for Yandex Metrica. To get the list of goals, use the GetStatGoals method in version 4 or Live 4 of the API.	Yes
`WeeklySpendLimit`	long	The weekly budget in the advertiser's currency, multiplied by 1,000,000. The minimum weekly budget for each currency is listed in the currency reference. To get the list of currencies, use the Dictionaries.get method.	No
`CustomPeriodBudget`	CustomPeriodBudget	Budget for a custom period. For more information, see Yandex Direct Help. When creating a campaign, you can't specify both this parameter and WeeklySpendLimit.	No
`ExplorationBudget`	ExplorationBudget	Minimum budget. Read more in Yandex Direct Help. If the field is omitted, a default value is set for the strategy (it's calculated based on the strategy settings). To set a custom minimum budget, use the MinimumExplorationBudget parameter and set IsMinimumExplorationBudgetCustom="YES". If IsMinimumExplorationBudgetCustom is NO, the operation raises an error.	No
PayForConversionAdd structure
`Cpa`	long	Cost of a conversion (CPA) in the advertiser's currency, multiplied by 1,000,000. The minimum and maximum CPA values are listed by currency in the currency reference. To get the list of currencies, use the Dictionaries.get method.	Yes
`GoalId`	long	ID of a Yandex Metrica goal. For more information about goals, see Goals and conversions in the Help for Yandex Metrica. To get the list of goals, use the GetStatGoals method in version 4 or Live 4 of the API.	Yes
`WeeklySpendLimit`	long	The weekly budget in the advertiser's currency, multiplied by 1,000,000. The minimum weekly budget for each currency must be at least the value of the Cpaparameter, multiplied by 20. To get the list of currencies, use the Dictionaries.get method.	No
`CustomPeriodBudget`	CustomPeriodBudget	Budget for a custom period. For more information, see Yandex Direct Help. When creating a campaign, you can't specify both this parameter and WeeklySpendLimit.	No
StrategyPayForConversionCrrAdd structure
`Crr`	int	Average cost revenue ratio.	Yes
`GoalId`	long	ID of a Yandex Metrica goal. For more information about goals, see Goals and conversions in the Help for Yandex Metrica. To get the list of goals, use the GetStatGoals method in version 4 or Live 4 of the API.	Yes
`WeeklySpendLimit`	long	The weekly budget in the advertiser's currency, multiplied by 1,000,000. The minimum weekly budget for each currency is listed in the currency reference. To get the list of currencies, use the Dictionaries.get method.	No
`CustomPeriodBudget`	CustomPeriodBudget	Budget for a custom period. For more information, see Yandex Direct Help. When creating a campaign, you can't specify both this parameter and WeeklySpendLimit.	No
StrategyWeeklyClickPackageAdd structure
`ClicksPerWeek`	long	Desired number of clicks per week.	Yes
`AverageCpc`	long	The average CPC in the advertiser's currency, multiplied by 1,000,000. The minimum value for the average cost is listed by currency in the currency reference. To get the list of currencies, use the Dictionaries.get method. Note. The AverageCpc and BidCeiling parameters are mutually exclusive. You can't specify both of them.	No
`BidCeiling`	long	The maximum bid in the advertiser's currency, multiplied by 1,000,000. The minimum and maximum bid for each currency is listed in the currency reference. To get the list of currencies, use the Dictionaries.get method. Note. We don't recommend setting the maximum bid, as this may reduce the effectiveness of the strategy.	No
ExplorationBudget structure
`MinimumExplorationBudget`	long	Minimum budget value. Acceptable value: between 0 and the weekly budget (if set).	Yes, if the request includes the ExplorationBudget structure.
`IsMinimumExplorationBudgetCustom`	YesNoEnum	A flag indicating a custom minimum budget.	Yes, if the request includes the ExplorationBudget structure.
CustomPeriodBudget structure
`SpendLimit`	long	Budget size for a custom period.	Yes
`StartDate`	string	Start of the budget period.	Yes
`EndDate`	string	End of the budget period.	Yes
`AutoContinue`	YesNoEnum	Flag to autocontinue the budget period.	Yes

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