update: CpmBannerCampaign parameters

Attention. All monetary campaign parameters (daily budget, weekly budget, and average price for automatic strategies) are passed via the Yandex Direct API as integer numbers. The passed value is a monetary value in the advertiser's currency, multiplied by 1,000,000.

Request structure in JSON format:

{
  "method": "update",
  "params": {
    "Campaigns": [{  /* CampaignUpdateItem */
      ...
      "CpmBannerCampaign": {  /* CpmBannerCampaignUpdateItem */
        "BiddingStrategy": {  /* CpmBannerCampaignStrategy */
          "Search": {  /* CpmBannerCampaignSearchStrategy */
            "BiddingStrategyType": ( "SERVING_OFF" ) /* required */
          }, 
          "Network": {  /* CpmBannerCampaignNetworkStrategy */
            "BiddingStrategyType": ( "MANUAL_CPM" | ... | "WB_DECREASED_PRICE_FOR_REPEATED_IMPRESSIONS" ), /* required */
            "WbMaximumImpressions": {  /* StrategyWbMaximumImpressions */
              "AverageCpm": (long), /* required */
              "SpendLimit": (long) /* required */
            },
            "CpMaximumImpressions": {  /* StrategyCpMaximumImpressions */
              "AverageCpm": (long), /* required */
              "SpendLimit": (long), /* required */
              "StartDate": (string), /* required */
              "EndDate": (string), /* required */
              "AutoContinue": ( "YES" | "NO" ) /* required */
            },
            "WbDecreasedPriceForRepeatedImpressions": {  /* StrategyWbDecreasedPriceForRepeatedImpressions */
              "AverageCpm": (long), /* required */
              "SpendLimit": (long) /* required */
            },
            "CpDecreasedPriceForRepeatedImpressions": {  /* StrategyCpDecreasedPriceForRepeatedImpressions */
              "AverageCpm": (long), /* required */
              "SpendLimit": (long), /* required */
              "StartDate": (string), /* required */
              "EndDate": (string), /* required */
              "AutoContinue": ( "YES" | "NO" ) /* required */
            },
            "WbAverageCpv" : {  /* StrategyWbAverageCpv */
              "AverageCpv" : (long) /* required */,
              "SpendLimit" : (long) /* required */
            },
            "CpAverageCpv" : {  /* StrategyCpAverageCpv */
              "AverageCpv" : (long) /* required */,
              "SpendLimit" : (long) /* required */,
              "StartDate" : (string) /* required */,
              "EndDate" : (string) /* required */,
              "AutoContinue" : ( "YES" | "NO" ) /* required */
            }
          } 
        },
        "Settings": [{  /* CpmBannerCampaignSetting */
          "Option": ( "ADD_METRICA_TAG" | ... | "REQUIRE_SERVICING" ), /* required */
          "Value": ( "YES" | "NO" ) /* required */
        }, ... ],
        "CounterIds": {  /* ArrayOfInteger */
          "Items": [(int), ... ] /* required */
        }, /* nillable */
        "FrequencyCap": {  /* FrequencyCapSetting */
          "Impressions": (int), /* required */
          "PeriodDays": (int) /* required */ /* nillable */
        }, /* nillable */
        "VideoTarget": ("VIEWS"|"CLICKS")
      }
    }, ... ] /* required */
  }
}
Parameter Type Description Required
CpmBannerCampaignUpdateItem structure
BiddingStrategy CpmBannerCampaignStrategy Display strategy. No
Settings array of CpmBannerCampaignSetting Array of settings that only accept the values YES or NO. No
CounterIds ArrayOfInteger, nillable The IDs of Yandex Metrica tags installed on the advertiser's site (see Yandex Metrica: evaluate your ad performance in the Help for Yandex Direct). No
FrequencyCap FrequencyCapSetting, nillable Limits the frequency of impressions per user. To reset the limit, pass null (nil). No
VideoTarget VideoTargetEnum

Goal for video ads.

Available values:

  • VIEWS: Full views.
  • CLICKS: Site traffic.

In the AUTOBUDGET_AVG_CPV and AUTOBUDGET_AVG_CPV_CUSTOM_PERIOD strategies, the value is reset to null.

No
CpmBannerCampaignSetting structure
Option CpmBannerCampaignSettingsEnum

Setting name:

Yes
Value YesNoEnum Setting value. Yes
FrequencyCapSetting structure
Impressions int Maximum number of impressions per user during a period. Yes
PeriodDays int, nillable

Number of days from 1 to 30.

null (nil) — The limit applies to the entire time the advertising campaign is running.

Yes
CpmBannerCampaignStrategy structure
Network CpmBannerCampaignNetworkStrategy Display strategy in ad networks. No
CpmBannerCampaignSearchStrategy structure
BiddingStrategyType CpmBannerCampaignSearchStrategyTypeEnum The type of display strategy in search results. The only available value is SERVING_OFF. Yes
CpmBannerCampaignNetworkStrategy structure
BiddingStrategyType CpmBannerCampaignNetworkStrategyTypeEnum

The type of display strategy in ad networks:

Yes
WbMaximumImpressions StrategyWbMaximumImpressions Parameters of the Maximize impressions for lowest price weekly strategy. When the BiddingStrategyType parameter has the value WB_MAXIMUM_IMPRESSIONS
CpMaximumImpressions StrategyCpMaximumImpressions Parameters of the Maximize impressions for lowest price strategy for a period. When the BiddingStrategyType parameter has the value WB_MAXIMUM_IMPRESSIONS
WbDecreasedPriceForRepeatedImpressions StrategyWbDecreasedPriceForRepeatedImpressions Parameters of the Decrease price for repeat impressions weekly strategy. When the BiddingStrategyType parameter has the value WB_DECREASED_PRICE_FOR_REPEATED_IMPRESSIONS
CpDecreasedPriceForRepeatedImpressions StrategyCpDecreasedPriceForRepeatedImpressions Parameters of the Decrease price for repeat impressions strategy for a period. When the BiddingStrategyType parameter has the value CP_DECREASED_PRICE_FOR_REPEATED_IMPRESSIONS
WbAverageCpv StrategyWbAverageCpv Parameters of the Maximum video views (weekly) strategy. When the BiddingStrategyType parameter has the value WB_AVERAGE_CPV
CpAverageCpv StrategyCpAverageCpv Parameters of the Maximum video views (for the period) strategy. When the BiddingStrategyType parameter has the value CP_AVERAGE_CPV
StrategyWbMaximumImpressions structure
AverageCpm long

The average CPM in the advertiser's currency, multiplied by 1,000,000.

The minimum value for the average cost is listed by currency in the currency reference. To get the list of currencies, use the Dictionaries.get method.

Yes
SpendLimit long

The weekly budget in the advertiser's currency, multiplied by 1,000,000.

The minimum weekly budget for each currency is listed in the currency reference. To get the list of currencies, use the Dictionaries.get method.

Yes
StrategyCpMaximumImpressions structure
AverageCpm long

The average CPM in the advertiser's currency, multiplied by 1,000,000.

The minimum value for the average cost is listed by currency in the currency reference. To get the list of currencies, use the Dictionaries.get method.

Yes
SpendLimit long

The budget for the period in the advertiser's currency, multiplied by 1,000,000.

The minimum budget for each currency is listed in the currency reference. To get the list of currencies, use the Dictionaries.get method.

Yes
StartDate string Date of the start of the period, in the format YYYY-MM-DD. Can't be earlier than the current date or the campaign start date. Yes
EndDate string Date of the end of the period, in the format YYYY-MM-DD. Can't be later than the campaign end date. Yes
AutoContinue YesNoEnum Extend the campaign period automatically in order to use the remaining budget. Yes
StrategyWbDecreasedPriceForRepeatedImpressions structure
AverageCpm long

The average CPM in the advertiser's currency, multiplied by 1,000,000.

The minimum value for the average cost is listed by currency in the currency reference. To get the list of currencies, use the Dictionaries.get method.

Yes
SpendLimit long

The weekly budget in the advertiser's currency, multiplied by 1,000,000.

The minimum weekly budget for each currency is listed in the currency reference. To get the list of currencies, use the Dictionaries.get method.

Yes
StrategyCpDecreasedPriceForRepeatedImpressions structure
AverageCpm long

The average CPM in the advertiser's currency, multiplied by 1,000,000.

The minimum value for the average cost is listed by currency in the currency reference. To get the list of currencies, use the Dictionaries.get method.

Yes
SpendLimit long

The budget for the period in the advertiser's currency, multiplied by 1,000,000.

The minimum budget for each currency is listed in the currency reference. To get the list of currencies, use the Dictionaries.get method.

Yes
StartDate string Date of the start of the period, in the format YYYY-MM-DD. Can't be earlier than the current date or the campaign start date. Yes
EndDate string Date of the end of the period, in the format YYYY-MM-DD. Can't be later than the campaign end date. Yes
AutoContinue YesNoEnum Extend the campaign period automatically in order to use the remaining budget. Yes
StrategyWbAverageCpv structure
AverageCpv long

The average CPV in the advertiser's currency, multiplied by 1,000,000.

The minimum value for the average cost is listed by currency in the currency reference. To get the list of currencies, use the Dictionaries.get method.

Yes
SpendLimit long

The weekly budget in the advertiser's currency, multiplied by 1,000,000.

The minimum weekly budget for each currency is listed in the currency reference. To get the list of currencies, use the Dictionaries.get method.

Yes
StrategyCpAverageCpv structure
AverageCpv long

The average CPV in the advertiser's currency, multiplied by 1,000,000.

The minimum value for the average cost is listed by currency in the currency reference. To get the list of currencies, use the Dictionaries.get method.

Yes
SpendLimit long

The budget for the period in the advertiser's currency, multiplied by 1,000,000.

The minimum budget for each currency is listed in the currency reference. To get the list of currencies, use the Dictionaries.get method.

Yes
StartDate string Date of the start of the period, in the format YYYY-MM-DD. Can't be earlier than the current date or the campaign start date. Yes
EndDate string Date of the end of the period, in the format YYYY-MM-DD. Can't be later than the campaign end date. Yes
AutoContinue YesNoEnum Extend the campaign period automatically in order to use the remaining budget. Yes
Parameter Type Description Required
CpmBannerCampaignUpdateItem structure
BiddingStrategy CpmBannerCampaignStrategy Display strategy. No
Settings array of CpmBannerCampaignSetting Array of settings that only accept the values YES or NO. No
CounterIds ArrayOfInteger, nillable The IDs of Yandex Metrica tags installed on the advertiser's site (see Yandex Metrica: evaluate your ad performance in the Help for Yandex Direct). No
FrequencyCap FrequencyCapSetting, nillable Limits the frequency of impressions per user. To reset the limit, pass null (nil). No
VideoTarget VideoTargetEnum

Goal for video ads.

Available values:

  • VIEWS: Full views.
  • CLICKS: Site traffic.

In the AUTOBUDGET_AVG_CPV and AUTOBUDGET_AVG_CPV_CUSTOM_PERIOD strategies, the value is reset to null.

No
CpmBannerCampaignSetting structure
Option CpmBannerCampaignSettingsEnum

Setting name:

Yes
Value YesNoEnum Setting value. Yes
FrequencyCapSetting structure
Impressions int Maximum number of impressions per user during a period. Yes
PeriodDays int, nillable

Number of days from 1 to 30.

null (nil) — The limit applies to the entire time the advertising campaign is running.

Yes
CpmBannerCampaignStrategy structure
Search CpmBannerCampaignSearchStrategy Display strategy in search results. No
Network CpmBannerCampaignNetworkStrategy Display strategy in ad networks. No
CpmBannerCampaignSearchStrategy structure
BiddingStrategyType CpmBannerCampaignSearchStrategyTypeEnum The type of display strategy in search results. The only available value is SERVING_OFF. Yes
CpmBannerCampaignNetworkStrategy structure
BiddingStrategyType CpmBannerCampaignNetworkStrategyTypeEnum

The type of display strategy in ad networks:

Yes
WbMaximumImpressions StrategyWbMaximumImpressions Parameters of the Maximize impressions for lowest price weekly strategy. When the BiddingStrategyType parameter has the value WB_MAXIMUM_IMPRESSIONS
CpMaximumImpressions StrategyCpMaximumImpressions Parameters of the Maximize impressions for lowest price strategy for a period. When the BiddingStrategyType parameter has the value WB_MAXIMUM_IMPRESSIONS
WbDecreasedPriceForRepeatedImpressions StrategyWbDecreasedPriceForRepeatedImpressions Parameters of the Decrease price for repeat impressions weekly strategy. When the BiddingStrategyType parameter has the value WB_DECREASED_PRICE_FOR_REPEATED_IMPRESSIONS
CpDecreasedPriceForRepeatedImpressions StrategyCpDecreasedPriceForRepeatedImpressions Parameters of the Decrease price for repeat impressions strategy for a period. When the BiddingStrategyType parameter has the value CP_DECREASED_PRICE_FOR_REPEATED_IMPRESSIONS
WbAverageCpv StrategyWbAverageCpv Parameters of the Maximum video views (weekly) strategy. When the BiddingStrategyType parameter has the value WB_AVERAGE_CPV
CpAverageCpv StrategyCpAverageCpv Parameters of the Maximum video views (for the period) strategy. When the BiddingStrategyType parameter has the value CP_AVERAGE_CPV
StrategyWbMaximumImpressions structure
AverageCpm long

The average CPM in the advertiser's currency, multiplied by 1,000,000.

The minimum value for the average cost is listed by currency in the currency reference. To get the list of currencies, use the Dictionaries.get method.

Yes
SpendLimit long

The weekly budget in the advertiser's currency, multiplied by 1,000,000.

The minimum weekly budget for each currency is listed in the currency reference. To get the list of currencies, use the Dictionaries.get method.

Yes
StrategyCpMaximumImpressions structure
AverageCpm long

The average CPM in the advertiser's currency, multiplied by 1,000,000.

The minimum value for the average cost is listed by currency in the currency reference. To get the list of currencies, use the Dictionaries.get method.

Yes
SpendLimit long

The budget for the period in the advertiser's currency, multiplied by 1,000,000.

The minimum budget for each currency is listed in the currency reference. To get the list of currencies, use the Dictionaries.get method.

Yes
StartDate string Date of the start of the period, in the format YYYY-MM-DD. Can't be earlier than the current date or the campaign start date. Yes
EndDate string Date of the end of the period, in the format YYYY-MM-DD. Can't be later than the campaign end date. Yes
AutoContinue YesNoEnum Extend the campaign period automatically in order to use the remaining budget. Yes
StrategyWbDecreasedPriceForRepeatedImpressions structure
AverageCpm long

The average CPM in the advertiser's currency, multiplied by 1,000,000.

The minimum value for the average cost is listed by currency in the currency reference. To get the list of currencies, use the Dictionaries.get method.

Yes
SpendLimit long

The weekly budget in the advertiser's currency, multiplied by 1,000,000.

The minimum weekly budget for each currency is listed in the currency reference. To get the list of currencies, use the Dictionaries.get method.

Yes
StrategyCpDecreasedPriceForRepeatedImpressions structure
AverageCpm long

The average CPM in the advertiser's currency, multiplied by 1,000,000.

The minimum value for the average cost is listed by currency in the currency reference. To get the list of currencies, use the Dictionaries.get method.

Yes
SpendLimit long

The budget for the period in the advertiser's currency, multiplied by 1,000,000.

The minimum budget for each currency is listed in the currency reference. To get the list of currencies, use the Dictionaries.get method.

Yes
StartDate string Date of the start of the period, in the format YYYY-MM-DD. Can't be earlier than the current date or the campaign start date. Yes
EndDate string Date of the end of the period, in the format YYYY-MM-DD. Can't be later than the campaign end date. Yes
AutoContinue YesNoEnum Extend the campaign period automatically in order to use the remaining budget. Yes
StrategyWbAverageCpv structure
AverageCpv long

The average CPV in the advertiser's currency, multiplied by 1,000,000.

The minimum value for the average cost is listed by currency in the currency reference. To get the list of currencies, use the Dictionaries.get method.

Yes
SpendLimit long

The weekly budget in the advertiser's currency, multiplied by 1,000,000.

The minimum weekly budget for each currency is listed in the currency reference. To get the list of currencies, use the Dictionaries.get method.

Yes
StrategyCpAverageCpv structure
AverageCpv long

The average CPV in the advertiser's currency, multiplied by 1,000,000.

The minimum value for the average cost is listed by currency in the currency reference. To get the list of currencies, use the Dictionaries.get method.

Yes
SpendLimit long

The budget for the period in the advertiser's currency, multiplied by 1,000,000.

The minimum budget for each currency is listed in the currency reference. To get the list of currencies, use the Dictionaries.get method.

Yes
StartDate string Date of the start of the period, in the format YYYY-MM-DD. Can't be earlier than the current date or the campaign start date. Yes
EndDate string Date of the end of the period, in the format YYYY-MM-DD. Can't be later than the campaign end date. Yes
AutoContinue YesNoEnum Extend the campaign period automatically in order to use the remaining budget. Yes